Virtual Student Engagement: Learn From Three Award Winning Programs

On-Demand Training

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Registration includes institutional access to the recording for one year.

The immediate and large-scale migration from campus-based to virtual student services was and continues to be challenging for many institutions. In some cases the level and quality of services being provided are less than optimal and not equitable.

Key Takeaway
Examples of good practices in providing virtual student engagement.

Is your virtual student services program delivering what you want?
Find out how three schools won $45,000 and attained National Recognition for their virtual student services program!

During and eventually after the pandemic, providing services to students virtually is integral to an education institution’s success. Services such as advising, orientation, emergency aid, clubs and activities, academic/learning supports, and health and well-being programs must be transitioned online. To recognize institutions which have excelled in doing this, NASPA initiated the Virtual Innovation Awards through which $255,000 was awarded across ten institutions. Three of those institutions are clients of SmarterServices and through this free webinar they are eager to share their award winning best practices - Georgia State University, Houston Community College, and the University of Arizona.


  • Review the elements of good practice in providing virtual student engagement for which these three institutions received an award.
  • Engage in a panel discussion with the award winners as they project which good practices will persist even after the pandemic subsides.
  • Reflect on enhancements which could possibly be made to your institution’s virtual student services.
    • Administration
    • Enrollment Management
    • Online Learning Admins
    • Student Services/Affairs
    • Anyone interested in learning more about student engagement
    SmarterServices was pleased to learn that three of our partner institutions were recognized by NASPA for their exemplary virtual student services. Since we have such a collaborative community of practice, we are excited to provide this free webinar to allow other schools to benefit from the success of these programs.
    Dr. Mac Adkins

    Dr. Mac Adkins is the Founder and Chief Academic Officer of SmarterServices.  Since 2002 he has led the company as it has grown to serve over five million students and twelve thousand faculty from over five hundred educational institutions.  He served as a higher education leader for over twenty-five years and served as a Director/Dean of Distance Education for ten of those years.  During his career in higher education, he has also served as a Director of Enrollment Management, Director of Student Services, Director of Instructional Design, and Data Analyst in the Department of Institutional Research.  He taught in the online doctoral program of Capella University for eleven years.  The course he primarily taught for Capella was “Administration and Leadership of Distance Education Programs.”   He has taught a World Religion course online for Troy University for thirteen years.  He also serves as a course reviewer for the International Distance Education Certification Center.  For IDECC he authored, designed and delivers the Certified Distance Education Instructor (CDEI) program.  He serves on the CBE Advisory Board for the International Association for Continuing Education and Training (IACET).  He was instrumental in the founding of two distance learning programs at Troy University and Amridge University.  Dr. Adkins received his Doctor of Education degree from Auburn University in 1998.  His major for the degree was Educational Leadership with a minor in Instructional Technology.  He participated in an executive education program at the Massachusetts Institute of Technology.  He is a frequent speaker at educational conferences and serves on the review board for the Online Journal of Distance Learning Administration.

    Photo of webinar speaker Christine Salvesen, Ph. D.

    Christine Salvesen, Ph.D. is the Assistant Vice Provost for Student Success and Retention Innovation (SSRI) & Executive Director of the SSRI Strategy Team at UArizona. In her role, she works with a wide range of campus stakeholders, is responsible for building and strengthening campus community partnerships in support of student success, retention, and degree completion. Dr. Salvesen has been at UArizona for 30 years. During her tenure at UArizona, Dr. Salvesen has been involved in innovative programming using data driven insights and student experience across UArizona including: campus accessibility to providing holistic student services centered on marginalized student populations, and culminating with her current role focusing on persistence and degree completion. As a three-time alum from UArizona, she herself benefitted from some of the programs she supports in her role.

    Photo of webinar speaker Candace Jones.

    Candace Jones is the Project Manager for the Student Success and Retention Innovation (SSRI) department at the University of Arizona. Her main responsibilities are centered around special projects that are a cross-departmental effort to provide a holistic approach to supporting students at the University. Prior to joining the SSRI team, Candace was the Executive Director for Communities In Schools of Montgomery County, North Carolina. Communities In Schools (CIS) is one of the nations’ leading drop-out prevention non-profits. During her time with CIS, her work included serving under-resourced students on their path to graduation. She also worked for the Office of Development and Alumni Relations at Columbia University’s School of Nursing. Candace is currently a Ph.D. student in the Higher Education program through the College of Education at the University of Arizona. She received her M.A. in Higher and Postsecondary Education from Columbia University and her B.A. from the University of North Carolina at Chapel Hill. She is passionate about college access, educational equity and degree completion, with a focus on supporting historically underrepresented student populations.

    Photo of webinar speaker Carmin Chan.

    Carmin Chan is the Director of Online Student Success for the Arizona Online campus at the
    University of Arizona. She manages the academic advising, engagement, and student services for the almost 7,000 Arizona Online campus students throughout their journey as Arizona Wildcats. Since joining the University of Arizona in 2009, Carmin has specialized in serving non-traditional student populations including transfer students, adult learners, and student
    veterans. She is a staunch advocate for increasing college access and promoting institutional changes necessary to make colleges more inclusive of the needs of post-traditional student populations. Carmin has been part of the Arizona Online campus since its launch in 2015, originally building the online undergraduate program within the UA’s top-ranked AACSB
    accredited Eller College of Management and later transitioning into her current role within the central team at Arizona Online in 2019. Beyond her professional work, Carmin is also a Ph.D. candidate through the University of Arizona, she is married to a former-Marine (and double Arizona alum), and she is the proud mother to two beautiful children.

    Photo of webinar speaker Michael L. Sanseviro, Ph. D.

    Dr. Michael L. Sanseviro returned to Georgia State University in December 2019 as the Associate Vice President for Student Engagement and Dean of Students and moved into the Interim Vice President role in November 2020. He began his career in the University System of Georgia in 1996 in University Housing when Georgia State first became a residential university, then served in various administrative roles at Georgia Perimeter College and Kennesaw State University. With over 30 years of college teaching experience at public and private institutions, Michael earned his Ph.D. at Georgia State, his masters at Florida State, and bachelors at Emory University. Committed to student success and community service, he serves in numerous professional and civic associations and is currently the Board Chair and immediate past president for Golden Key International Honour Society.

    Photo of webinar speaker Dr. Shantay Grays.

    Shantay Grays, Ph.D. Vice Chancellor, Student Services - Houston Community College.

    Photo of webinar speaker Dr. Rima Adil.

    Rima Adil, Ed.D. Dean of Student Success - Houston Community College Northwest.

    Bios current as of March 2021.
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    Cost-Effective: No travel required. Online Training is an innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price! The more you train the more you save, as the registration fee is per institution, not per person.

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    Practical: Our training sessions focus on the most critical and relevant issues facing educators today. Our primary goal is to provide participants with the information, training, and skills necessary to immediately implement positive change at their institutions.

    Top-Notch Presenters: Our presenters are subject matter experts and recognized in their field.

    Value Added: When you purchase an online training, you also receive a campus-wide access license to the recording for one year. Faculty and staff can access it as often as they like from any location.

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    Staff Recognition: Develop a program around the webinar with monthly themes and recognize the staff members that implement the best idea related to the theme.

    Team-Building: Utilize these trainings to develop cross-functional and cross-discipline teams to foster collegiality.

    New Employee Training: Include the online training as part of your new employee training program to ensure consistency.

    Implementation and Follow-Up: Use the guide and evaluation materials provided by Innovative Educators to plan, implement, and track your progress.

    How much does a live webinar or on-demand training cost?

    1 Training (Live Webinar or On-Demand Training) - $425 Unlimited connections, campus-wide access license to the recording for one year.

    Package Pricing

    • 2 Trainings - $645 Unlimited connections, recording for one year (campus-wide access)
    • 3 Trainings - $900 Unlimited connections, recording for one year (campus-wide access)
    • 6 Trainings - $1500 Unlimited connections, recording for one year (campus-wide access)
    What type of payment do you accept?

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    Please mail checks and POs to our mailing address:
    Innovative Educators
    3277 Carbon Place
    Boulder, CO 80301

    What is your cancellation policy?

    Below is a breakdown of our cancellation policy.

    • 30 days prior: Full refund
    • 14 days prior: $100 processing fee
    • Fewer than 14 days: Credit toward another IE event. Please note that registration for the live webinar includes access to the recording which you can share, as it is a campus access license. We email the recording the Monday following the live event. For questions, please email us or call 303.955.0415.
    What is included in the Go2K Membership?

    All live Webinars and over 100 pre-selected, on-demand webinars.

    Is the price for Go2K a one-time fee or an annual fee?

    The purchase price for Go2K is an annual fee, which includes access to over 150 live events/year and 100+ on-demand trainings.

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    Your on-demand portal includes automated certificates of completion and can be printed or downloaded after completing the training. The live events do not include automated certificates. However, we can provide you a fillable certificate PDF to share with faculty and staff.

    What kind of reporting is included?

    For your on-demand trainings, we provide you with a monthly usage report as well as an evaluation report. Upon request, we can provide annual or bi-annual registration reports for any live orders.

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    After you purchase your Go2K membership, we will email you an institution specific password that can be used to register for any live event.

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    Yes. Feel free to share the coupon code with anyone at your institution. Please do not share with anyone outside your institution. We recommend registering 24 hours in advance of the live event.

    How do I access my on-demand trainings?

    After you purchase your Go2K membership, we will email you a link to your on-demand portal that you can share with your entire institution.

    How are colleges using Go2O?

    Colleges are using Go2O in a variety of ways:

    • As a stand-alone online orientation
    • As an online complement to their face-to-face orientation
    • As an online orientation for their distance learners
    • As an online enrollment checklist to ease the registration process

    Does purchase of Go2O include completion reports?

    You can receive completion reports two ways:

    • Automated delivery (ftp dump, email, webhook)
    • Instant access via administrative login

    What is the registration checklist and is it included in my Go2O purchase?

    The online enrollment checklist is designed to walk students through your enrollment process ensuring they make it to the first day of class! The registration checklist is one of the modules available with Go2O. Based on your purchasing level, the module can be a selection or will be included.

    Are there various pricing options available for Go2O?

    Yes, we have 4 pricing levels available.

    • Starter
    • Pro
    • Premium
    • Custom

    Is Go2O ADA compliant and responsive?

    Go2O is ADA accessible and fully responsive on any mobile device, tablet, or computer.

    How are colleges using SL?
    • Recruitment
    • Probation/Interventions
    • Career Readiness
    • Learning Centers
    • TRIO Programs
    • IX Training
    • IV Grants
    • With Advisors & Counselors
    • Extended Learning Institute
    • FYE & Student Success Courses
    • Orientation
    • Online FYE Seminar
    • Extra Credit
    • Financial Aid Appeal
    • College Level English Requirement
    • Supplemental Instruction
    • Target Online Learners
    • Student Disability Office
    • Writing Center
    • Can be required by faculty
    • Student Success Course

    Which workshops are your top rated?

    We take quality seriously, and so all of our workshops are top notch in terms of content and look. However, if we know how you plan to use StudentLingo (FYE, Retention, Probation, TRIO, etc.), we can make workshop recommendations.

    Funding is a little tight, how many workshops can I get for $XX?

    You can buy the entire StudentLingo package (50 workshops) or we offer several a la carte options. Unlike a lot of other software companies, we don’t charge per user, so we can work with any budget. We recommend talking to other departments on campus to increase your purchasing power and to share the cost. Also, we do have a pay model whereby students pay directly. If you are interested in learning more about this option, give us a call.

    Is there an admin view?

    This is a feature of our platform, but comes at an additional cost. With the admin view, you get access to more advanced reporting, and you have it in real time. With the standard membership, you get monthly reports.

    How have other schools leveraged reporting?
    • One of our partners, College of Southern Nevada, used StudentLingo to measure learning outcomes. in a study, one class had access to StudentLingo and the other cohort did not. 92% of the cohort with access to StudentLingo earned a whole letter grade higher than the cohort without StudentLingo.
    • A lot of our partners use the data to justify funding for grants, operating dollars, or for new program development.
    • The evaluation data is particularly useful in identifying what type of learning students prefer and the qualitative takeaways from viewing the workshop.
    • Some of our partners use the data to connect with their student information system, like Banner or Peoplesoft. 
    • I think a great way to get started on how you want to use the data is to ask yourself some questions:
      1. How will I know if StudentLingo was successful?
      2. What do I hope students will gain from access to StudentLingo?
      3. What data is important for me to know in order to show that StudentLingo is a worthwhile purchase?
    What is TutorLingo?

    TutorLingo is a series of 9 online training modules that prepare tutors by providing the basic skills necessary to support their peers in becoming more independent and strategic learners.

    Should the TutorLingo trainings be viewed in any particular order?

    No, each training is a stand-alone workshop, and they can be viewed in any order.

    What is the CRLA?

    The CRLA is a group of student-oriented professionals active in the fields of reading, learning assistance, developmental education, tutoring, and mentoring. In 1989, the CRLA created a training program that is considered ‘best-practice’ for tutor training. A fews years ago, Innovative Educators partnered with the CRLA to create supplementary training modules. Our training supports learning centers in achieving level 1 certification through CRLA.

    Do CRLA members receive a discount on TutorLingo?

    Yes. CRLA members receive a 10% discount on TutorLingo.

    Is there an admin view?

    Yes. The admin view is an upgrade and costs $500, but gives you the ability to access completion data more efficiently and in real time. If you don’t want the admin view, we provide monthly usage reports.

    What is ParentLingo?

    ParentLingo is a go-to resource that institutions can easily share with parents to encourage student independence, growth & success. ParentLingo is a shared resource that recognizes and includes parents as partners in the educational process.

    What is the cost?

    Please contact us for pricing information.  Email or 303-955-0415.

    What features are included?

    Standard package:

    • 8 Targeted Modules For Parents Branding (Logo On Every Page)
    • ADA Compliant & Responsive Design
    • Promotional Materials
    • Registration (First Name, Last Name, Email)

    Premier Package:

    • 8 Targeted Modules For Parents Branding (Logo On Every Page)
    • ADA Compliant & Responsive Design
    • Promotional Materials
    • Completion Reports & Standard Evaluations
    • Custom Branding (Logo & Institutional Photos)
    • 3 Additional Registration Points
    • Add & Edit Custom Content
    • Customizable Evaluations & Surveys Advanced Reporting
    • Designated Instructional Designer
    • Flexible Pricing (College Payment Option Or Parents Pay Directly)