Strategic Enrollment Goal-Setting: A Data-Driven Model For Resource Allocation & Results

On-Demand Training

$ 425.00

The registration fee includes institutional access to the recording for one year.
Register by fax or mail

Strategic Enrollment Management (SEM) is inherently goal-driven and results-oriented. As such, the process of enrollment goal-setting can be a powerful tool in influencing positive change. By giving focus to the SEM planning effort, campuses foster commitment to and shared responsibility for enrollment outcomes, establish the basis upon which success is defined and measured in meaningful terms, and link to resource allocation decisions and accountability. Inherent to its structure, the goal-setting process helps to effectively align the allocation of institutional resources to ensure that conditions are in place for successful goal attainment.

In this webinar, participants will explore a comprehensive, data-driven, and systems-oriented model for enrollment goal-setting. We will also discover a practical, step-by-step process for the application of this model. Proven strategies that bring into alignment an institutions vision-based enrollment aspirations with the realities of the capacity conditions and capabilities of academic and service areas will also be shared. Practical tips for campus leaders to help foster an inclusive, integrative, and consultative approach leading to the articulation of realistic goals will also be discussed.

  • Discover the Four Lenses model of enrollment goal-setting
  • Identify the critical research questions for conducting an environmental systems analysis
  • Define the elements of meaningful enrollment goals
  • Examine a framework for articulating an enrollment vision and goals
  • Assess a process model for enrollment goal-setting
  • Learn strategies for fostering an integrative, inclusive, and consultative process
  • 2-year & 4-year institutions
  • Academic Affairs/Instruction
  • Student Services/Affairs
  • Outreach & Recruitment Staff
  • Retention Specialist
  • Registrars & Enrollment Services
  • Any educator interested in enrollment management

Dr. Lynda Wallace-Hulecki is the vice president of research services and senior consultant at SEM Works. Her higher education career and consulting experience spans more than thirty-five years within both the university and two-year college sectors in Canada and the United States. She has extensive leadership experience and an impressive record of accomplishments in bringing about campus-wide strategic enrollment success, an integrated approach to academic and enrollment planning, and transformative change in policies, systems, and practices. For twenty-three years of her career, Wallace-Hulecki directed an institutional analysis and planning officea position for which she was awarded a distinguished administrator award.

Dr. Wallace-Hulecki has served on both federal and provincial committees related to inter-provincial student mobility and higher education accountability in Canada. Wallace-Hulecki has been an active member of numerous professional organizations (e.g., AACRAO, ARUCC, NASPA, AIR, SCUP, EDUCAUSE) as a presenter and a presentation reviewer; and is a regular presenter at international conferences on enrollment management. She has authored numerous white papers and book chapters on the application of SEM theory in practice, including two chapters in Strategic Enrollment Intelligence, Canada's first book on enrollment management. In addition, Wallace-Hulecki served as editor to SEM Works inaugural e-newsletter on enrollment trends and issues impacting higher education. Lynda earned a B.S. in the mathematical sciences from the University of Manitoba, as well as a M.Ed. in higher education administration student affairs, and an Ed.D. in leadership and higher education from the University of Nebraska-Lincoln. She has participated in Harvard's Institute for Management and Leadership in Education (MLE), as well as in the world-class Chair Academy for college and university leaders. In 2011, Lynda was appointed to the International Practitioners Advisory Board for the Leadership Academy. Lynda's graduate research focused on the evolving field of strategic enrollment management, and on the application of learned concepts in leading change, in building organizational capacity for enrollment performance measurement, and in building shared responsibility for enrollment outcomes with the campus community through an integrated approach to academic and enrollment planning.

What is a live webinar?

A live webinar is an interactive online training. Participants can communicate with the presenter(s) during the event via a live chat feature.

What is an on-demand webinar and how do I get access?

An on-demand training is a previously recorded webinar available online for faculty and staff to access anytime, anywhere. You can register for on-demand trainings at any time. You typically receive a link to the recording and handouts within 24 hours of registration.

How long are the webinars?

Webinars can be 30, 45, 60, 90 or 120 minutes. Please check the webinar page for the exact timeframe.

How do I register?

You can register online by adding the product to your shopping cart. You can also register by fax, email (, or mail by completing the paper-based registration form. The paper-based registration form is unique to each webinar and is available on each product page.

How do I request accommodations?

For captioning, please contact us 7 days in advance. 303.955.0415 or

When do I register?

You can register at any time, even the morning of the live event. If the live event has occurred, you can purchase the on-demand training (recording) of the session. You can register for on-demand trainings at any time.

What is the process for attending a live event?

The process is as follows:

  • We email participants login instructions approximately 1 week prior to the live event.
  • We email participants a link to the PowerPoint (.pdf) and any additional handouts approximately 1-2 days prior to the live event. Participants can make copies for attendees if desired.
  • We give a courtesy reminder call the day before the live event.
  • On the day of the live event, participants can login 30 minutes prior to the start time. Once logged in, participants can see the PowerPoint slides, ask questions, and make comments via the chat feature.
  • We email participants a link to the recording the Monday following the live event.
Is there a recording available? And how long is the recording good for?

Approximately one week after the conclusion of the live webinar, participants will receive a link to the recording which can be forwarded to all faculty and staff for viewing anytime, anywhere. The recording is a campus access license and is available for one year from the date of the live event.

What are the technical requirements?

Innovative Educators uses WebEx as its web conferencing provider. If you have not previously attended a WebEx event, please Join a Test Meeting to make sure your computer is compatible with WebEx. Be sure to complete this test prior to the live event. System Requirements - Webex System Requirements

What equipment is required?

For individual or small group viewing, a computer with a reliable Internet connection and audio capabilities are all that’s needed. For large group presentations, we recommend a computer with a reliable Internet connection and speakers, as well as an LCD projector. Participants can call in via phone if they are having trouble retrieving the audio over the computer. Please be sure to reserve a meeting room prior to the live event that can accommodate these requirements as well as your attendees. You should reserve the room 30 minutes prior to the webinar start time and you may want to allow at least 15-30 minutes after the webinar for discussion.

How much does a live webinar or on-demand training cost?

1 Training (Live Webinar or On-Demand Training) - $425 Unlimited connections, campus-wide access license to the recording for one year.

Package Pricing

  • 2 Trainings - $645 Unlimited connections, recording for one year (campus-wide access)
  • 3 Trainings - $900 Unlimited connections, recording for one year (campus-wide access)
  • 6 Trainings - $1500 Unlimited connections, recording for one year (campus-wide access)
What type of payment do you accept?

You may pay with a credit card (MasterCard or Visa), PO, check, or electronic transfer of funds. You can email us (, call 303-955-0415 or fax 1.866.508.0860.

Where do I send payment?

Please mail checks and POs to our mailing address:
Innovative Educators
3277 Carbon Place
Boulder, CO 80301

What is your cancellation policy?

Below is a breakdown of our cancellation policy.

  • 30 days prior: Full refund
  • 14 days prior: $100 processing fee
  • Fewer than 14 days: Credit toward another IE event. Please note that registration for the live webinar includes access to the recording which you can share, as it is a campus access license. We email the recording the Monday following the live event. For questions, please email us or call 303.955.0415.
What are the benefits of online training?

Cost-Effective: No travel required. Online Training is an innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price! The more you train the more you save, as the registration fee is per institution, not per person.

Easy: You will receive a detailed list of instructions via email. If you run into any problems, we're always here to help.

Practical: Our training sessions focus on the most critical and relevant issues facing educators today. Our primary goal is to provide participants with the information, training, and skills necessary to immediately implement positive change at their institutions.

Top-Notch Presenters: Our presenters are subject matter experts and recognized in their field.

Value Added: When you purchase an online training, you also receive a campus-wide access license to the recording for one year. Faculty and staff can access it as often as they like from any location.

Satisfaction Guaranteed: Our online training is 100% guaranteed. If you are not satisfied, we will give you a credit for a future webinar or on-demand training of your choice (of equal or lesser value).

How can we use these trainings?

Flexible Training:

  • Live: Promote and attend a live webinar and debrief immediately following.
  • Hybrid: Distribute the recording to all faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
  • On-Demand: Distribute the recording to faculty and staff so they can watch anytime, anywhere.

In-Service Training: Plan an in-service around a live webinar or schedule a day and time to show the recording in a lecture hall or large conference room and invite faculty and staff to brainstorm and discuss implications for your institution.

Online Faculty and Staff Learning Communities: Distribute the recording to faculty and staff so they can watch anytime, anywhere.

Staff Recognition: Develop a program around the webinar with monthly themes and recognize the staff members that implement the best idea related to the theme.

Team-Building: Utilize these trainings to develop cross-functional and cross-discipline teams to foster collegiality.

New Employee Training: Include the online training as part of your new employee training program to ensure consistency.

Implementation and Follow-Up: Use the guide and evaluation materials provided by Innovative Educators to plan, implement, and track your progress.