Spencer Imel first worked with the Customer Value Management (CVM) methodology in his role as an economist in the Colorado Governors Office of State Planning and Budgeting. There, he and another colleague used CVM analysis to understand how and why the startup community was growing in Colorado and around the country. Since that project, Spencer has worked with non-profit and educational institutions to discover how the tools of CVM can be applied without substantial financial resources. He has worked with organizations such as Junior Achievement, the Colorado Enterprise Fund, and the University of Denver, as well as conducted an independent nationwide study of student satisfaction and value in higher education. Spencer recently co-founded Charted Territory, a consulting firm that is dedicated to unlocking the power of Customer Value analytics for small business, educational institutions, and non-profit organizations.
