Rob Freidhoff, M.Ed. serves as the Director of the Engineering Advising Center at the University of Michigan. Prior to his time at the University of Michigan, Rob spent 10 years advising in the College of Engineering and College of Liberal Arts and Sciences at Grand Valley State University (GVSU). He earned his Bachelors of Science in Health Science, and Masters in Higher Education, both from GVSU.
The appropriate use of technology to enhance the academic advising experience has been a passion during his advising career. His primary focus has been reaching out to freshman, international, and transfer students proactively, prior to their arrival on campus. Web video, social media, web conferencing, and screencasting are technologies Robs office has utilized to extend advising services. This past year, Rob shared his experiences with technology as a faculty member for an academic advising in a virtual world conference.
As a member of the Appreciative Advising national team, Rob assisted in the development of the Appreciative Advising online course offered through the University of South Carolina, and currently operates as the lead course administrator. Additionally, Rob has served as a faculty member at the Appreciative Advising Institute for the past two summers.
Rob is an experienced speaker and has given presentations at NACADA Conferences, Appreciative Advising Institutes, and Academic Impressions Conferences.
