Creating Short Videos To Promote Your Tutoring Center: It’s Fun, Easy & Inexpensive
Challenge - Making promotional videos for your tutoring center
- What sort of equipment do I need to make a decent video?
- What software is available, and how easy is it to use?
- How do I find people to help with the production and editing?
- How do I define a short, specific story for my video?
- What kind of style should I use in my approach to the video?
- What is cinema verite, and why is it so compelling?
- How can these lessons be applied to training and demonstration videos?
Over the past ten years, the availability of inexpensive computer, phone, and tablet-based software has allowed everyone to make excellent promotional videos with little investment of time or study. Participants will learn the basics of the software, hardware, and techniques used to create a stunning video story of your services.
Creating stunning videos promoting your Tutoring Center’s services is easy, fun and super-inexpensive. This webinar shows beginners, as well as the tech and video savvy, how to define a story, assemble your cast and crew, and get inexpensive equipment and software to make your vision a reality. Let your students know about the great work you do through a documentary-style, attention-grabbing video that can increase traffic to your Tutoring Center. As a bonus, you can adapt all these techniques for making training and demonstration videos.
- Identify the story or stories you want to tell
- Select the level of production and the equipment needed, emphasizing free or very low-cost materials
- Download low-cost software for the Mac or PC
- Determine if the project will be scripted or not scripted (spoiler alert, we’re going for non-scripted).
- Recruit your subjects and your crew from your program and other school programs
- Understand and utilize basic film techniques to improve video quality
- Learn some basic concepts regarding film production and editing
- Apply these lessons to training and demonstration video projects
- Tutorial Center employees and Admins
- Mentorship Program Personnel
- Enrollment Management
- Online Learning
- Student Services/Affairs
- Any educator interested in learning more about making promotional videos for your tutoring center
“As a lifelong film fan, published author, and former broadcast producer, some of the best times working in our Student Success Center has been drawing on my creative side to produce promotional and training videos. Now that really high-quality video is as close as your phone and computer desktop, it’s easy and fun to tell your own video story to promote your services. These tips and suggestions will show you how fun and easy it is to tell a truly stunning story.”
For more than thirty years, Dr. Michael Kassel has directed the Tutoring and Supplemental Instruction (SI) programs at the University of Michigan-Flint. Having stopped out of college with a 1.4 GPA, Kassel returned to college in the late-1980s, graduating with honors earning a BA in History at UM-Flint (1989). Kassel went on to earn a Master of Liberal Studies in American Culture from Michigan (1991) and a Ph. D. in History from Michigan State (2004). All of his graduate work was done while serving as the founder of the Academic Enrichment Center, which provides tutorial support for all UM-Flint schools including its college of Arts and Sciences. In 1996, Kassel brought Supplemental Instruction to UM-Flint and has continued to direct that program as well. Kassel also lead the program to College Reading and Learning Association International Tutor Training Program Certification in 2013.
In addition to recruiting, hiring, training and administering all tutors and SI leaders, Kassel also offers numerous academic workshops on the topics of note-taking, strategies of successful students, vocabulary building, improving text comprehension, time management and text anxiety. Kassel, who has worked in journalism and broadcasting, also teaches American history courses, as well as graduate courses in Popular Culture and American Television.
Bio current as of June 2022.
What is a live webinar?
A live webinar is an interactive online training. Participants can communicate with the presenter(s) during the event via a live chat feature.
What is an on-demand webinar and how do I get access?
An on-demand training is a previously recorded webinar available online which can be accessed anytime, anywhere. You can register for on-demand trainings at any time. You will receive the recording the week following the live event. The recording is a campus access license and is available for one year from the purchase date.
How long are the webinars?
Webinars range from 60-90 minutes. Please check each training for the exact timeframe.
How do I register?
You can register online by adding the product to your shopping cart. You can also register by fax (1-866-508-0860), email (email@example.com), or mail by completing the paper-based registration form. The paper-based registration form is unique to each webinar and is available on each product page. If you are a Go2Knowledge member, you register on your personal dashboard.
Are webinars captioned?
We automatically caption all of our live webinars.
When do I register?
You can register at any time, even the morning of the live event. If the live event has occurred, you can purchase the on-demand training (recording) of the session. You can register for on-demand trainings at any time.
What is the process for attending a live event?
The process is as follows:
- You will receive the login information within 5 minutes of registering for the webinar.
- The presentation materials will be available before the live event. Please check the link in the login information email.
- On the day of the live event, participants can log in 30 minutes prior to the start time. Once logged in, participants can see the PowerPoint slides, ask questions, and make comments via the chat feature.
- We email participants a link to the recording the Monday following the live event.
Is there a recording available? And how long is the recording good for?
Approximately one week after the conclusion of the live webinar, participants will receive a link to the recording which can be forwarded to all faculty and staff for viewing anytime, anywhere. The recording is a campus access license and is available for one year from the date of the live event.
What are the technical requirements?
Innovative Educators uses Zoom as its web conferencing provider. If you have not previously attended a Zoom event, please Join a Test Meeting to make sure your computer is compatible with Zoom. Be sure to complete this test prior to the live event.
What are the benefits of online training?
Cost-Effective: No travel required. Online Training is an innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price! The more you train the more you save, as the registration fee is per institution, not per person.
Easy: You will receive a detailed list of instructions via email. If you run into any problems, we're always here to help.
Practical: Our training sessions focus on the most critical and relevant issues facing educators today. Our primary goal is to provide participants with the information, training, and skills necessary to immediately implement positive change at their institutions.
Top-Notch Presenters: Our presenters are subject matter experts and recognized in their field.
Value Added: When you purchase an online training, you also receive a campus-wide access license to the recording for one year. Faculty and staff can access it as often as they like from any location.
Satisfaction Guaranteed: Our online training is 100% guaranteed. If you are not satisfied, we will give you a credit for a future webinar or on-demand training of your choice (of equal or lesser value).
How can we use these trainings?
- Live: Promote and attend a live webinar and debrief immediately following.
- Hybrid: Distribute the recording to all faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
- On-Demand: Distribute the recording to faculty and staff so they can watch anytime, anywhere.
In-Service Training: Plan an in-service around a live webinar or schedule a day and time to show the recording in a lecture hall or large conference room and invite faculty and staff to brainstorm and discuss implications for your institution.
Online Faculty and Staff Learning Communities: Distribute the recording to faculty and staff so they can watch anytime, anywhere.
Staff Recognition: Develop a program around the webinar with monthly themes and recognize the staff members that implement the best idea related to the theme.
Team-Building: Utilize these trainings to develop cross-functional and cross-discipline teams to foster collegiality.
New Employee Training: Include the online training as part of your new employee training program to ensure consistency.
Implementation and Follow-Up: Use the guide and evaluation materials provided by Innovative Educators to plan, implement, and track your progress.
How much does a live webinar or on-demand training cost?
1 Training (Live Webinar or On-Demand Training) - $425 Unlimited connections, campus-wide access license to the recording for one year.
- 3 Trainings - $900 Unlimited connections, recording for one year (campus-wide access)
- 6 Trainings - $1500 Unlimited connections, recording for one year (campus-wide access)
- 12 Trainings - $2200 Unlimited connections, recording for one year (campus-wide access)
What type of payment do you accept?
You may pay with a credit card (American Express, MasterCard or Visa), PO, check, or electronic transfer of funds. You can email us (firstname.lastname@example.org), call 303-955-0415 or fax 1.866.508.0860.
Payment terms are net 90 days.
Where do I send payment?
Please mail checks and POs to our mailing address:
3277 Carbon Place
Boulder, CO 80301
What is your cancellation policy?
Below is a breakdown of our cancellation policy.
- 30 days prior: Full refund
- 14 days prior: $100 processing fee
- Fewer than 14 days: Credit toward another IE event. Please note that registration for the live webinar includes access to the recording which you can share, as it is a campus access license. We email the recording the Monday following the live event. For questions, please email us or call 303.955.0415.
What is included in the Go2K Membership?
Go2Knowledge is your turnkey solution for ongoing professional development in higher education. Your yearly membership includes unlimited access to approximately 150 live webinars and over 350 of our best on-demand training videos. Go2Knowledge can be customized in numerous ways (add your videos, curate our content, custom tracks, etc.) to meet your professional development needs. If you are interested in a customized option, please schedule a call.
Is the price for Go2K a one-time fee or an annual fee?
The purchase price for Go2K is an annual fee, which includes access to approximately 150 live events/year and 350+ on-demand training workshops.
Are certificates of completion available?
If you have a Go2K membership, your personal dashboard includes automated certificates of completion and can be printed or downloaded after completing the training. You also have a certificate summary that acts as a transcript for all of your completed training. If you do not have a Go2K membership, you can request a certificate of completion from email@example.com.
What kind of reporting is included?
We provide a monthly usage and evaluation report to the designated admin. Upon request, we can provide annual or bi-annual reports. Additionally, designated college administrators have full access to pull reports in real time.
How do staff members access our Go2K site?
After you purchase Go2K, we create a college site and send your specific Go2K url which you can distribute to everyone at the institution. College personnel then simply create a user login to access their personal dashboard. From the dashboard, they can search for specific training topics, register for upcoming live webinars, and view/print certificates of completion.
How do staff members access the on-demand training videos?
All on-demand training is available in a user’s personal dashboard. You can search for specific titles or use the catalog feature to find topics.
Can the Go2Knowledge platform be customized to include college created content or to create learning paths?
Yes. The Go2K platform is fully customizable. You can add your content, curate our content, and/or creating learning paths. This is a custom upgrade and comes at an additional cost. To learn more about custom options, please schedule a demo.
How are colleges using Go2O?
Colleges are using Go2O in a variety of ways:
- As a stand-alone online orientation
- As an online complement to their face-to-face orientation
- As an online orientation for their distance learners
- As an online enrollment checklist to ease the registration process
- As an online orientation for specific groups (TRIO, Transfer, International, etc.)
Does purchase of Go2O include completion reports?
You can receive completion reports two ways:
- Automated delivery (ftp dump, email, webhook)
- Instant access via administrative login
What is the registration checklist and is it included in my Go2O purchase?
The online enrollment checklist is designed to walk students through your enrollment process ensuring they make it to the first day of class! The registration checklist is one of the modules available with Go2O. Based on your purchasing level, the module can be a selection or will be included.
Are there various pricing options available for Go2O?
Yes, we have 4 pricing levels available.
Is Go2O ADA compliant and responsive?
Go2O is ADA accessible and fully responsive on any mobile device, tablet, or computer.
How are colleges using SL?
- Career Readiness
- Learning Centers
- TRIO Programs
- IX Training
- IV Grants
- With Advisors & Counselors
- Extended Learning Institute
- FYE & Student Success Courses
- Online FYE Seminar
- Extra Credit
- Financial Aid Appeal
- College Level English Requirement
- Supplemental Instruction
- Target Online Learners
- Student Disability Office
- Writing Center
- Can be required by faculty
- Student Success Course
Which workshops are your top rated?
We take quality seriously, and so all of our workshops are top notch in terms of content and look. However, if we know how you plan to use StudentLingo (FYE, Retention, Probation, TRIO, etc.), we can make workshop recommendations.
Funding is a little tight, how many workshops can I get for $XX?
You can buy the entire StudentLingo package (50 workshops) or we offer several a la carte options. Unlike a lot of other software companies, we don’t charge per user, so we can work with any budget. We recommend talking to other departments on campus to increase your purchasing power and to share the cost. Also, we do have a pay model whereby students pay directly. If you are interested in learning more about this option, give us a call.
Is there an admin view?
This is a feature of our platform, but comes at an additional cost. With the admin view, you get access to more advanced reporting, and you have it in real time. With the standard membership, you get monthly reports.
How have other schools leveraged reporting?
- One of our partners, College of Southern Nevada, used StudentLingo to measure learning outcomes. in a study, one class had access to StudentLingo and the other cohort did not. 92% of the cohort with access to StudentLingo earned a whole letter grade higher than the cohort without StudentLingo.
- A lot of our partners use the data to justify funding for grants, operating dollars, or for new program development.
- The evaluation data is particularly useful in identifying what type of learning students prefer and the qualitative takeaways from viewing the workshop.
- Some of our partners use the data to connect with their student information system, like Banner or Peoplesoft.
- I think a great way to get started on how you want to use the data is to ask yourself some questions:
- How will I know if StudentLingo was successful?
- What do I hope students will gain from access to StudentLingo?
- What data is important for me to know in order to show that StudentLingo is a worthwhile purchase?
What is TutorLingo?
TutorLingo is a flexible tutor training plaform and can be purchased at the Bronze, Silver or Gold level to meet your training needs. Every level consists of a series of 9 Core online training modules that prepare tutors by providing the basic skills necessary to support their peers in becoming more independent and strategic learners. The Silver & Gold purchasing options include TLNow training and our Additional Level 1 or Level 2 training topics, all of which help to achieve Level 1 & 2 of the CRLA Certification. See our pricing guide for details.
Should the TutorLingo trainings be viewed in any particular order?
No, each training is a stand-alone workshop, and they can be viewed in any order.
Do you offer micro-credentialing for Tutoring Center staff?
Yes, we offer multiple micro-credentials which would serve Tutoring Center teams including Tutoring Center Administration, Mastering Service Excellence, Fostering A Culturally Responsive Campus Through Diversity, Equity & Inclusion and Supervisory Leadership: Maximizing Productivity & Staff Development.
What is the CRLA?
The CRLA is a group of student-oriented professionals active in the fields of reading, learning assistance, developmental education, tutoring, and mentoring. In 1989, the CRLA created a training program that is considered ‘best-practice’ for tutor training. A fews years ago, Innovative Educators partnered with the CRLA to create supplementary training modules. Our training supports learning centers in achieving level 1 certification through CRLA.
Do CRLA members receive a discount on TutorLingo?
Yes. CRLA members receive a 10% discount on TutorLingo.
Is there an Admin View?
Yes. The admin view is an upgrade and costs $500, but gives you the ability to access completion data more efficiently and in real time. If you don’t want the admin view, we provide monthly usage reports.
What is ParentLingo?
ParentLingo is a go-to resource that institutions can easily share with parents to encourage student independence, growth & success. ParentLingo is a shared resource that recognizes and includes parents as partners in the educational process.
What is the cost?
Please contact us for pricing information. Email firstname.lastname@example.org or 504-206-6585.
What features are included?
- 8 Targeted Modules For Parents Branding (Logo On Every Page)
- ADA Compliant & Responsive Design
- Promotional Materials
- Registration (First Name, Last Name, Email)
- 8 Targeted Modules For Parents Branding (Logo On Every Page)
- ADA Compliant & Responsive Design
- Promotional Materials
- Completion Reports & Standard Evaluations
- Custom Branding (Logo & Institutional Photos)
- 3 Additional Registration Points
- Add & Edit Custom Content
- Customizable Evaluations & Surveys Advanced Reporting
- Designated Instructional Designer
- Flexible Pricing (College Payment Option Or Parents Pay Directly)