Utilizing Technology To Engage Parents & Families: Mode & Frequency, Trending Needs & Leveraging Analytics
Thursday, September 12 ~ 3:00-4:00pm (Eastern)
Webinar participants will have a better perspective on digital tools/methods/approaches for engaging students’ families from acceptance to an institution through graduation. The presenters will touch on key concepts including types of communications, mode and frequency, trending needs of the parent/family audience, leveraging analytics, and creating an annual communication plan.
- Methods to address the increased desire of parental involvement
- How to shape appropriate parenting at the college level
- How to begin a parent/family communications program
- How to gain buy-in from campus partners for the need to communicate with families
Parents and families have become a salient topic of conversation in the world of higher education. Parents and families are our students’ biggest supporters, but some of them are inappropriately involved. How do we inform, educate and engage them so their involvement benefits student success? A first step is to create a proactive communication plan for families that will engage them with our institutions in meaningful ways throughout the year.
This webinar will present research that supports the benefits of family involvement, along with key topics campuses should be sharing with families. The presenters will also address technology platforms and communication outlets, specialized communication tactics during an emergency/crisis, how to develop a comprehensive annual plan and more. By connecting with families early and often, campuses build essential relationships that grow into partnerships with parents and families. Those partnerships are tremendously crucial in campus crises, student retention, and developing a donor pipeline.
Every institution is different with unique needs and limited resources. The presenters hail from three different institutions and will share their experiences on how to use technology to create effective and streamlined methods of communication with parents and families.
- Define or improve communication techniques with families
- Examine various communication platforms and how they can support your institution
- Improve strategies for communicating with diverse family structures
- Identify gaps in your current family engagement strategy and plan to address them
- Understand considerations in crisis communications and how to prepare for them
- Discover the potential link between an active communications program and parent philanthropy
- Senior Administration
- Enrollment Management
- Student Services/Affairs
- Career Services
- Any educator interested in learning more about using technology to create effective and streamlined methods of communication with parents and families
Paige Kegley has worked in the field of Student Affairs for the last eleven years. Her first six years were as the Assistant Director of Student Life at the University of South Carolina Beaufort where she oversaw Orientation, Student Activities, Clubs and Organizations, Student Leadership and Civic Engagement. In 2014, she left her role to pursue a new position at Clemson University to build a Parent and Family Program as the Associate Director of Student Transitions and Family Programs. Paige has recently started a new position at Clemson as the Assistant Director of Admissions for the College of Business MBA Program. Paige is currently serving her second year on the Board of Directors for AHEPPP, Family Engagement in Higher Education. In the past 5 years in Parent and Family Programs, she has served on the conference committee three times, hosted the ACC Symposium for Parent and Family Engagement (2018) and has presented at various conferences. She recently received the South Carolina College Personnel Association (SCCPA), Paul P. Fidler Bridge Builder Award (2018) and received the AHEPPP Excellence in Publication Award for the Clemson Family Handbook (2018).
In Paige’s role working with families she oversaw all family communication pieces including: The Family Handbook, Clemson Family Press Newsletters, the Clemson Family Planning Calendar, Tiger Cub 411 Videos, Tiger Talk Blog, family social media and the Clemson parents’ website. Outside of communications Paige oversaw the Clemson Family Advisory Board, lead all family volunteerism, served as a CARE case coordinator, directed all family events (Family Weekend and Spring Family Reunion) and lead the Tiger Family Guide program.
Betsy Chapman is Executive Director of Family Communications and Volunteer Management at Wake Forest University. She is responsible for communications with undergraduate parents and families across a variety of platforms. Her Daily Deac blog (dailydeac.wfu.edu) covers a variety of Wake Forest activities and helps give parents and families a glimpse of campus life each weekday; it is cited by Wake Forest parents and families as a key resource. In 2016, the Daily Deac was recognized with the CASE District III Grand Award in the category of Electronic and Digital Media - Online Innovation/ Experimentation, and by AHEPPP as the Best Institutional Initiative for medium sized schools. In 2018, Wake Forest was recognized with the AHEPPP Excellence in Publications and Resources award for our First-Year Parent and Family Calendar. Since the inception of Wake Forest’s improved parent/family communications program, Wake Forest has seen a steady increase in contributions to their Parents' Campaign. Betsy also works with the Wake Forest Parents’ Council, with responsibility for the Council's operations and meetings, as well as the New Student Receptions program for incoming first year students and their families. She has been at Wake Forest for nearly 20 years, serving in a variety of roles supporting alumni and parent constituencies, as well as working in communications and events. She is currently a part-time doctoral student in higher education at the University of North Carolina at Greensboro.
Alexandra Brown currently serves as the Senior Director for UCLA Parent and Family Programs, where she and her team provide programming and resources to parents and families of current undergraduates. She joined the UCLA team in 2013 as an Associate Director and has diligently worked to expand and enhance the office’s volunteer engagement, resources and services. Alex first gained an interest in working with families of college students as a Parent Orientation Aide at the University at Buffalo, where she graduated with a Bachelor of Science in Psychology. Before coming in to her role at UCLA Alex earned her Masters in Postsecondary Administration in Student Affairs at the University of Southern California (USC), worked as a Program Coordinator with USC’s Orientation Programs, and subsequently served for two years as an Advisor to graduate students at USC's School of Pharmacy.
Alex has demonstrated great success in assisting Bruin families through building and sustaining strong campus and community partnerships. She also has had great success cultivating parent commitment to serving the UCLA community via the Parents’ Council through the successful recruitment and advising of exceptional UCLA parent leaders. In addition to her work with UCLA’s parents and families, she is also a national leader on Parent and Family Programs through her roles in NASPA as 2017-2019 Chair of the Parent and Family Relations Knowledge Community (PFRKC) and 2018 National Conference Chair for the Association of Higher Education Parent/Family Program Professionals (AHEPPP). Her work with, and continued passion to serve, this constituency has illustrated the positive impact parent and family involvement has on student success in the university setting and she looks forward to continuing to expand the services and programming available to families.
What is a live webinar?
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What are the benefits of online training?
Cost-Effective: No travel required. Online Training is an innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price! The more you train the more you save, as the registration fee is per institution, not per person.
Easy: You will receive a detailed list of instructions via email. If you run into any problems, we're always here to help.
Practical: Our training sessions focus on the most critical and relevant issues facing educators today. Our primary goal is to provide participants with the information, training, and skills necessary to immediately implement positive change at their institutions.
Top-Notch Presenters: Our presenters are subject matter experts and recognized in their field.
Value Added: When you purchase an online training, you also receive a campus-wide access license to the recording for one year. Faculty and staff can access it as often as they like from any location.
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How can we use these trainings?
- Live: Promote and attend a live webinar and debrief immediately following.
- Hybrid: Distribute the recording to all faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
- On-Demand: Distribute the recording to faculty and staff so they can watch anytime, anywhere.
In-Service Training: Plan an in-service around a live webinar or schedule a day and time to show the recording in a lecture hall or large conference room and invite faculty and staff to brainstorm and discuss implications for your institution.
Online Faculty and Staff Learning Communities: Distribute the recording to faculty and staff so they can watch anytime, anywhere.
Staff Recognition: Develop a program around the webinar with monthly themes and recognize the staff members that implement the best idea related to the theme.
Team-Building: Utilize these trainings to develop cross-functional and cross-discipline teams to foster collegiality.
New Employee Training: Include the online training as part of your new employee training program to ensure consistency.
Implementation and Follow-Up: Use the guide and evaluation materials provided by Innovative Educators to plan, implement, and track your progress.
How much does a live webinar or on-demand training cost?
1 Training (Live Webinar or On-Demand Training) - $425 Unlimited connections, campus-wide access license to the recording for one year.
- 2 Trainings - $645 Unlimited connections, recording for one year (campus-wide access)
- 3 Trainings - $900 Unlimited connections, recording for one year (campus-wide access)
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What type of payment do you accept?
You may pay with a credit card (American Express, MasterCard or Visa), PO, check, or electronic transfer of funds. You can email us (email@example.com), call 303-955-0415 or fax 1.866.508.0860.
Payment terms are net 90 days.
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Please mail checks and POs to our mailing address:
3277 Carbon Place
Boulder, CO 80301
What is your cancellation policy?
Below is a breakdown of our cancellation policy.
- 30 days prior: Full refund
- 14 days prior: $100 processing fee
- Fewer than 14 days: Credit toward another IE event. Please note that registration for the live webinar includes access to the recording which you can share, as it is a campus access license. We email the recording the Monday following the live event. For questions, please email us or call 303.955.0415.
What is included in the Go2K Membership?
All live Webinars and over 100 pre-selected, on-demand webinars.
Is the price for Go2K a one-time fee or an annual fee?
The purchase price for Go2K is an annual fee, which includes access to over 150 live events/year and 100+ on-demand trainings.
Are their certificates of completion available?
Your on-demand portal includes automated certificates of completion and can be printed or downloaded after completing the training. The live events do not include automated certificates. However, we can provide you a fillable certificate PDF to share with faculty and staff.
What kind of reporting is included?
For your on-demand trainings, we provide you with a monthly usage report as well as an evaluation report. Upon request, we can provide annual or bi-annual registration reports for any live orders.
How do I register for a live event?
After you purchase your Go2K membership, we will email you an institution specific password that can be used to register for any live event.
Can we share the registration coupon code with everyone at our institution?
Yes. Feel free to share the coupon code with anyone at your institution. Please do not share with anyone outside your institution. We recommend registering 24 hours in advance of the live event.
How do I access my on-demand trainings?
After you purchase your Go2K membership, we will email you a link to your on-demand portal that you can share with your entire institution.
How are colleges using Go2O?
Colleges are using Go2O in a variety of ways:
- As a stand-alone online orientation
- As an online complement to their face-to-face orientation
- As an online orientation for their distance learners
- As an online enrollment checklist to ease the registration process
Does purchase of Go2O include completion reports?
You can receive completion reports two ways:
- Automated delivery (ftp dump, email, webhook)
- Instant access via administrative login
What is the registration checklist and is it included in my Go2O purchase?
The online enrollment checklist is designed to walk students through your enrollment process ensuring they make it to the first day of class! The registration checklist is one of the modules available with Go2O. Based on your purchasing level, the module can be a selection or will be included.
Are there various pricing options available for Go2O?
Yes, we have 4 pricing levels available.
Is Go2O ADA compliant and responsive?
Go2O is ADA accessible and fully responsive on any mobile device, tablet, or computer.
How are colleges using SL?
- Career Readiness
- Learning Centers
- TRIO Programs
- IX Training
- IV Grants
- With Advisors & Counselors
- Extended Learning Institute
- FYE & Student Success Courses
- Online FYE Seminar
- Extra Credit
- Financial Aid Appeal
- College Level English Requirement
- Supplemental Instruction
- Target Online Learners
- Student Disability Office
- Writing Center
- Can be required by faculty
- Student Success Course
Which workshops are your top rated?
We take quality seriously, and so all of our workshops are top notch in terms of content and look. However, if we know how you plan to use StudentLingo (FYE, Retention, Probation, TRIO, etc.), we can make workshop recommendations.
Funding is a little tight, how many workshops can I get for $XX?
You can buy the entire StudentLingo package (48 workshops) or we offer several a la carte options. Unlike a lot of other software companies, we don’t charge per user, so we can work with any budget. We recommend talking to other departments on campus to increase your purchasing power and to share the cost. Also, we do have a pay model whereby students pay directly. If you are interested in learning more about this option, give us a call.
Is there an admin view?
This is a feature of our platform, but comes at an additional cost. With the admin view, you get access to more advanced reporting, and you have it in real time. With the standard membership, you get monthly reports.
How have other schools leveraged reporting?
- One of our partners, College of Southern Nevada, used StudentLingo to measure learning outcomes. in a study, one class had access to StudentLingo and the other cohort did not. 92% of the cohort with access to StudentLingo earned a whole letter grade higher than the cohort without StudentLingo.
- A lot of our partners use the data to justify funding for grants, operating dollars, or for new program development.
- The evaluation data is particularly useful in identifying what type of learning students prefer and the qualitative takeaways from viewing the workshop.
- Some of our partners use the data to connect with their student information system, like Banner or Peoplesoft.
- I think a great way to get started on how you want to use the data is to ask yourself some questions:
- How will I know if StudentLingo was successful?
- What do I hope students will gain from access to StudentLingo?
- What data is important for me to know in order to show that StudentLingo is a worthwhile purchase?
What is TutorLingo?
TutorLingo is a series of 9 online training modules that prepare tutors by providing the basic skills necessary to support their peers in becoming more independent and strategic learners.
Should the TutorLingo trainings be viewed in any particular order?
No, each training is a stand-alone workshop, and they can be viewed in any order.
What is the CRLA?
The CRLA is a group of student-oriented professionals active in the fields of reading, learning assistance, developmental education, tutoring, and mentoring. In 1989, the CRLA created a training program that is considered ‘best-practice’ for tutor training. A fews years ago, Innovative Educators partnered with the CRLA to create supplementary training modules. Our training supports learning centers in achieving level 1 certification through CRLA.
Do CRLA members receive a discount on TutorLingo?
Yes. CRLA members receive a 10% discount on TutorLingo.
Is there an admin view?
Yes. The admin view is an upgrade and costs $500, but gives you the ability to access completion data more efficiently and in real time. If you don’t want the admin view, we provide monthly usage reports.
What is ParentLingo?
ParentLingo is a go-to resource that institutions can easily share with parents to encourage student independence, growth & success. ParentLingo is a shared resource that recognizes and includes parents as partners in the educational process.
What is the cost?
Please contact us for pricing information. Email firstname.lastname@example.org or 303-955-0415.
What features are included?
- 8 Targeted Modules For Parents Branding (Logo On Every Page)
- ADA Compliant & Responsive Design
- Promotional Materials
- Registration (First Name, Last Name, Email)
- 8 Targeted Modules For Parents Branding (Logo On Every Page)
- ADA Compliant & Responsive Design
- Promotional Materials
- Completion Reports & Standard Evaluations
- Custom Branding (Logo & Institutional Photos)
- 3 Additional Registration Points
- Add & Edit Custom Content
- Customizable Evaluations & Surveys Advanced Reporting
- Designated Instructional Designer
- Flexible Pricing (College Payment Option Or Parents Pay Directly)