Student Recruitment in an Online World: Communicating with College Bound High School Students from First Web Search to Final Enrollment

Early Bird Price: $495.00

Product Code: 996

Description

On-Demand Training
Student Recruitment in an Online World: Communicating with College Bound High School Students from First Web Search to Final Enrollment

Preview a complimentary on-demand training to see how it works!
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Description

Communication preferences continue to change in favor of online rather than printed communications. This 2-part webinar series asks you to imagine a world without printed recruitment communications, a world of traditional websites, e-readers, social networks� with a continuing need for personal contact by admissions counselors and recruiters.

In this new world, the key to successful recruitment is the effectiveness of your �post-click� marketing communications plan. What happens after someone first discovers your school from a search on Google, Facebook, MySpace or YouTube? We�ll explore the details of an electronic communications plan, using examples from colleges and universities that are already starting to move effectively in that direction.

The series unfolds in 4 steps: (1) new and emerging technologies; (2) the first �stealth� visit; (3) from online inquiry to campus visit and application; (4) final steps to enrollment conversion.

Objectives

What to expect from emerging communication technologies and online search habits, from e-readers to smartphones.
How people will find you online and the most important content they want to know at the first visit.
How to encourage �stealth� visitors to reveal themselves and become an online inquiry.
How and how often to contact your potential students as you move through the recruitment cycle.
How colleges and universities already are adapting to the new world (specific examples will be shown).

Who should attend?

Presidents
Faculty
Academic Department Heads
Vice Presidents
Academic Deans
Enrollment Managers
Admissions Officers

Recruiting Staff

Foundation Directors
Marketing Professionals
Retention Personnel
Student Service Providers
Enrollment Management Committee Members

Anyone interested in marketing and enrollment

Who is the speaker?

Bob Johnson, Ph.D.

Bob is president of Bob Johnson Consulting, LLC. His specialties include Customer Carewords research to better engage website visitors, competitive website reviews, communication capability reviews of individual college and university websites, and "Writing Right for the Web" workshops. He is a senior partner with Gerry McGovern at Customer Carewords, Ltd. in Dublin, Ireland.

Bob�s popular email newsletter, �Your Higher Education Marketing Newsletter,� is sent monthly to 4,100 subscribers at more than 933 U.S. colleges and universities, as well as institutions in several other countries including Australia, Austria, Canada, New Zealand, Poland, Russia, Turkey, and the United Kingdom.

Bob is the author of �Advancement and the Web: Thriving in a New World� and �Transforming Your Web Site into a Collaboration Marketing Tool,� (Handbook of Institutional Advancement, CASE Books 3^rd ed., 2000). As co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies he wrote three chapters, including �Marketing on the Web: Blending the New and the Newer.� (CASE Books 1999). A January 2005 Currents article introduced CASE readers to the communication capabilities of RSS website feeds.

A frequent speaker at professional meetings, his topics include strategies to integrate print and web communications, Writing Right for the Web, best practices for online communications, and building websites for brand engagement.

Bob chaired the AMA�s annual Symposium for the Marketing of Higher Education from 1994 until 2003 as attendance grew from just over 100 people to more than 500. From 2000 to 2005 he was Senior Vice President and Director of Strategy at Creative Communication Associates. Before joining CCA, he held college and university leadership positions in marketing and enrollment for more than 25 years.

Bob earned his bachelor�s degree from Alfred University and his Ph.D. in political science from the University of Massachusetts-Amherst.

Registration Information

Package Deal - Buy more trainings and save!

$1750 for your choice of 12 presentations (If purchased individually $3540)
$1200 for your choice of 6 presentations (If purchased individually $1770)

$750 for your choice of 3 presentations (If purchased individually $885)

Please note, when ordering multiple presentations, this 2-part workshop counts as two presentations.
You can purchase a single On-Demand Training or a pack of 3, 6 or 12. For a single training, add the product to your cart and follow the steps. If purchasing more than two events, add the products to your cart and enter the appropriate coupon code:

12 presentations - 12ondemand

6 presentations - 6ondemand

3 presentations - 3ondemand

Or you can register via fax by clicking on this form: Paper-based registration form

How does it work?

1. We email you a link and password that will give you access to the On-Demand Training presentations
2. You distribute the link and password to your entire faculty and staff via email
3. You will have access to these links indefinitely

What are the benefits of On-Demand Trainings?

Accessible: Email the trainings to your entire faculty and staff, so they can take advantage of training opportunities anytime, anywhere. They can watch in the comfort of their office, their home or while traveling.
Cost-Effective: No travel required. An innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price! The more you train, the more you save. The registration fee is per institution, not per person.
Easy: It�s as easy as point, click, participate. If you run into any problems, we�re always here to help.
Practical: Our training sessions focus on the most critical and relevant issues facing educators today. Our primary goal is to provide participants with the information, training and skills necessary to immediately implement positive change at their institutions.
Top-Notch Speakers: Our speakers are subject matter experts and recognized in their field.
No Expiration: When you purchase an On-Demand Training, it is yours indefinitely. You can use it whenever and as often as you want, offering consistent training to all of your hires.
Satisfaction Guaranteed: Our On-Demand Trainings are 100% guaranteed. Thus, there is no risk. If you are not completely satisfied, we will refund your money in full.

How will we use these trainings?

Hybrid Professional Development: Distribute an On-Demand Training to faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
Online Faculty and Staff Learning Communities: Distribute On-Demand Trainings to faculty and staff so they can watch anytime, anywhere. Contact Innovative Educators at val@ieinfo.org and we will create an online discussion group specifically for your institution at no extra charge.
In-Service Training: Plan a day and time to show an On-Demand Training in a lecture hall or large conference room and invite faculty and staff to attend � debrief immediately following the presentation.
Staff Recognition: Develop a program around the On-Demand Trainings with monthly themes and recognize the staff members that implement the best idea related to the theme.
Team-Building: Utilize these On-Demand Trainings to develop cross-functional and cross-discipline teams to foster collegiality.
New Employee Training: Include these trainings as part of your new employee training program to ensure consistency.
Implementation and Follow-Up: Use the guide and evaluation materials provided by Innovative Educators to plan, implement and track your progress.

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