On-Demand Training: Measuring ROI in International Recruitment
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$1200 for your choice of 6 presentations (If purchased individually $1770)
$750 for your choice of 3 presentations (If purchased individually
$885)
Overview
"In God we trust; everyone else, bring data." -- W. Edwards Deming, 20th Century physicist and quality improvement pioneer. Increasingly, international educators "must bring data" to their budget meetings on campus, to justify their expenses for overseas recruitment. While cultures of evidence are not (yet) embedded in the decision-making processes throughout higher education, intensifying budget pressures lead to deeper analysis of expenses for overseas recruitment. Easy accessibility to decision support software and data warehousing tools also contribute to growing expectations for vivid graphs and charts. Perhaps the biggest reason that those holding the purse strings demand more data from international educators these days: Colleagues in domestic admissions are moving forward fast with more sophisticated metrics for measuring Return on Investment. Gone are the days when international educators can request recruitment funds because overseas students provide a warm and fuzzy feeling to the campus environment."
Objectives
How can one possibly calculate the value of international students by using numbers with dollar signs in front of them? 1. Overcome paralysis by analysis. Measuring ROI in international student recruitment is not a perfect science. 2. Accept the fact that you can’t manage what you can’t measure. Inversely, you can’t measure what you can’t manage. And there are plenty of quantifiably elusive factors that cannot be managed or measured in international student recruitment. 3. Develop a basis of comparison, starting with your own colleagues in domestic admissions. For example, do they include staff salaries in their ROI calculations? 4. Determine how your metrics are calculated, and establish a set of standard formulas. Apply them consistently over time. 5. Recognize that many of your measures may have no relevance until you have been tracking your ROI for three years. 6. Start compiling data and making sense of it, today. Who should attend?
Colleagues involved in the recruitment of students from outside of the United States : upper-level administrators, directors of admissions, communications specialists and international student recruiters themselves.
Who is the speaker?
Cheryl Darrup-Boychuck, Owner and Chief International Education Officer of USjournal.com, LLC and its family of 17 multi-lingual sister sites. Cheryl also serves as the Network Leader for Marketing and Recruiting within NAFSA: Association of International Educators. She’s been presenting sessions about international student recruitment and technology for more than ten years. Cheryl holds a Bachelor of Science in Business Administration / International Relations from Bucknell University (Pennsylvania ).
Registration Information
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How does it work?
1. We email you a link and
password that will give you access to the On-Demand Training presentations
2. You distribute the link and password to your entire faculty and staff
via email
3. You will have access to these links indefinitely
What are the benefits of On-Demand
Trainings?
Accessible: Email the trainings to your
entire faculty and staff, so they can take advantage of training
opportunities anytime, anywhere. They can watch in the comfort of their
office, their home or while traveling. Cost-Effective: No travel required. An innovative way to provide your entire
faculty and staff with a variety of professional development opportunities
for one low price! The more you train, the more you save. The
registration fee is per institution, not per person. Easy: It’s as easy as point,
click, participate. If you run into any problems, we’re always here
to help. Practical: Our training sessions focus on the most critical and relevant
issues facing educators today. Our primary goal is to provide
participants with the information, training and skills necessary to
immediately implement positive change at their institutions. Top-Notch Speakers: Our speakers are subject matter experts and recognized in their field. No Expiration: When you purchase an On-Demand Training, it is yours
indefinitely. You can use it whenever and as often as you want,
offering consistent training to all of your hires. Satisfaction Guaranteed: Our On-Demand Trainings are 100% guaranteed. Thus, there is
no risk. If you are not completely satisfied, we will refund your
money in full.
How will we use these trainings?
Hybrid Professional Development: Distribute an On-Demand Training to faculty and staff at
the beginning of each month and plan a discussion session at the end of
the month to determine how you will implement the strategies presented. Online Faculty and Staff Learning Communities : Distribute On-Demand Trainings to
faculty and staff so they can watch anytime, anywhere. Contact
Innovative Educators at val@ieinfo.org
and we will create an online discussion group specifically for your institution at no extra charge. In-Service Training: Plan a day and time to show an On-Demand Training in a
lecture hall or large conference room and invite faculty and staff to
attend – debrief immediately following the presentation. Staff Recognition: Develop a program around the On-Demand Trainings with monthly
themes and recognize the staff members that implement the best idea
related to the theme. Team-Building: Utilize these On-Demand Trainings to develop
cross-functional and cross-discipline teams to foster collegiality. New Employee Training: Include these trainings as part of your new employee
training program to ensure consistency. Implementation and Follow-Up: Use the guide and evaluation materials provided by Innovative
Educators to plan, implement and track your progress.