| The Danger of College Search Sites: How to Protect Your Brand While Recruiting Students Online: Available on-demand!
Innovative Educators and MyUSearch.com are happy to offer a free live webinar to our colleagues in higher education!
If you can not make this date and time, you can watch the recording.
Each participant will receive a link to the recording which is good indefinitely and can be distributed to your entire faculty and staff via email for viewing anytime, anywhere!
Overview
Since 82% of students start their college search online, many colleges are trying new online tactics to boost their enrollment. A number of online vendors claim to connect colleges to prospective students, but not only do many of these tactics produce little return, but their methods could severely tarnish your college’s reputation. So how do you know which of these tactics are right for your school? How can you make sure you will get a return on your investment? Join Elizabeth Kraus, co-founder of myUsearch.com, to learn how to recruit qualified prospective students via the Internet, without tarnishing your college brand.
Objectives
-Discuss the financial risks and benefits of online lead generation
-Learn how online lead generation can affect a college’s brand
-Learn how to measure performance and calculate an accurate cost-per-lead
-Learn how to manage a college’s image and reputation on third-party sites
-Discover how to integrate online lead generation with social networking and other admissions tactics
-Share online recruiting best practices
Who should attend?
- Student affairs administrators
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Student Affairs administrators
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Admission directors, administrators, and staff
- Counselors and advisers
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Recruiters
- Admissions officers
Who is the speaker?
Elizabeth Kraus is the co-founder of myUsearch.com, the Honest College Matchmaker. Kraus has extensive experience with marketing, public relations and branding with both traditional and Web 2.0 tactics. She has worked in marketing and sales for fast-growing start-ups, grassroots nonprofits and more mature businesses. Prior to founding myUsearch.com, Kraus was the Director of Brand Strategy and Business Development for Brand Iron, a strategic branding firm, where she gained hands-on experience helping businesses and nonprofits build strong brands and drive revenue.
What is a webinar?
A webinar is an interactive seminar conducted over the web and is typically 1.5 to 2 hours long.
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What is the process? Webinar participants log into the webinar site with a username and password sent via email. Participants can print handouts, as we send you a link to the presentation via email approximately 2 days prior to the event. Once logged in, you are able to see the PowerPoint slides, ask questions and make comments via chat, very similar to instant messaging.
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Is there a recording available? Approximately one week after the conclusion of the webinar, you will receive a link to the recording which is yours indefinitely and can be forwarded to all faculty and staff at your institution for viewing anytime, anywhere.
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What equipment is required? An Internet connection, computer speakers and LCD projector if a large group is present. .
What are the benefits of a webinar?
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Cost-Effective: No travel required. Webinars are an innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price! The more you train – the more you save, as the registration fee is per institution, not per person.
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Easy: You will receive a detailed list of instructions via email a week prior to the event. And if you run into any problems, we’re always here to help.
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Interactive: Chat online with presenters, participate in online polling questions, discuss specific situations with your colleagues, and receive implementation strategies for your campus (included when appropriate). You can even join a discussion group to continue the discussion with the presenter and webinar participants. Join discussion groups at www.weeklyinnovations.org.
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Practical: Our training sessions focus on the most critical and relevant issues facing educators today. Our primary goal is to provide participants with the information, training and skills necessary to immediately implement positive change at their institutions.
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Top-Notch Speakers: Our speakers are subject matter experts and recognized in their field.
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No Expiration: When you purchase a webinar, you also receive access to the recording. It is yours indefinitely. You can use it wherever and as often as you want, offering consistent training to all of your hires.
How will we use these trainings?
- Flexible Training:
- Live: Promote and attend a live webinar and debrief immediately following.
- Hybrid: Distribute a recording to all faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
- On-Demand: Distribute a recording to faculty and staff so they can watch anytime, anywhere. Contact Innovative Educators at val@ieinfo.org, and we will create an online discussion group specifically for your institution at no extra charge.
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In-Service Training: Plan an in-service around a live webinar or schedulea day and time to show the recording in a lecture hall or large conference room and invite faculty and staff to attend – brainstorm and discuss implications for your college.
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Staff Recognition: Develop a program around the webinar with monthly themes and recognize the staff members that implement the best idea related to the theme.
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Team-Building: Utilize these webinars to develop cross-functional and cross-discipline teams to foster collegiality.
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New Employee Training: Include these webinars and the free recording as part of your new employee training program to ensure consistency.
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Implementation and Follow-Up: Use the guide and evaluation materials provided by Innovative Educators to plan, implement, and track your progress. |
