On-Demand Training: Key Website Features for Better Adult Student Recruitment

Registration Fee: $295.00

Description

On-Demand Training: Key Website Features for Better Adult Student Recruitment

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Buy this single session or purchase a package deal and save!

$1750 for your choice of 12 presentations (If purchased individually $3540)
$1200 for your choice of 6 presentations (If purchased individually $1770)

$750 for your choice of 3 presentations (If purchased individually $885)

$295 for one presentation

(See Registration Information below)

"If increasing adult student enrollment is vital to the success of your college or university, register for this webinar now."

Bob Johnson, Webinar Speaker

Overview

Adult student enrollment, and especially enrollment in online programs, is the major growth area for colleges and universities. And the first place that most potential students will get to know you is online, at your website and, perhaps, at social networking sites. In this webinar, we'll review a selection of best practice online website features that can create higher enrollment conversion from the time of an initial visit to a commitment to register for your classes. Special attention is given to the resource balance between your "official" website and the social media like Facebook, MySpace, YouTube, and Twitter.

Objectives

What website elements should you review and improve first to increase enrollment conversion?
How important are social networking sites to your recruitment success?
Specific "best practice" website examples to review in depth after the webinar

Who Should Attend?

Vice Presidents and Deans for Enrollment and Marketing
Directors of Marketing and Online Communications
Website Developers who work with Recruitment and Marketing Departments
Directors of Adult Education

Who is the Speaker?

Bob Johnson, Ph.D.

Bob is president of Bob Johnson Consulting, LLC. Specialties include Customer Carewords research to better engage website visitors, online experiences to build brand recognition and respect, competitive website reviews, and communication capability reviews of individual college and university websites. He is a senior partner with Gerry McGovern at Customer Carewords, Ltd. In Dublin, Ireland.

Bob’s popular email newsletter, “Your Higher Education Marketing Newsletter,” is sent monthly to 4,100 subscribers at more than 933 US colleges and universities and others in several other countries including Australia, Austria, Canada, New Zealand, Poland, Russia, Turkey, and the United Kingdom.

Bob is the author of “Advancement and the Web: Thriving in a New World” and “Transforming Your Web Site into a Collaboration Marketing Tool,” (Handbook of Institutional Advancement, CASE Books 3^rd ed., 2000). As co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies he wrote three chapters, including “Marketing on the Web: Blending the New and the Newer.” (CASE Books 1999). A January 2005 Currents article introduced CASE readers to the communication capabilities of RSS website feeds. His prologue on online communication challenges for strategic enrollment management opens The SEM Imperative, Taking Enrollment Management Online (AACRAO, 2007).

A frequent speaker at professional meetings sponsored by Academic Impressions, ACT, American Marketing Association, CASE, and Aslanian Group, his topics include strategies to integrate print and web communications, Writing Right for the Web, best practices for online communications, and building websites for brand engagement.

Bob chaired the AMA’s annual Symposium for the Marketing of Higher Education from 1994 until 2003 as attendance grew from just over 100 people to more than 500. From 2000 to 2005 he was Senior Vice President and Director of Strategy at Creative Communication Associates. Before joining CCA, he held college and university leadership positions in marketing and enrollment for more than 25 years.

Bob earned his bachelor’s degree from Alfred University and his Ph.D. in political science from the University of Massachusetts-Amherst.

Website: www.bobjohnsonconsulting.com/

Blog: bobjohnsonconsulting.com/blog1/

Registration Information

You can purchase a single presentation or a pack of 3, 6 or 12. For a single presentation, add the product to your cart and follow the steps. If purchasing more than two events, add the products to your cart and enter the appropriate coupon code:

12 presentations - 12ondemand

6 presentations - 6ondemand

3 presentations - 3ondemand

Or you can register via fax by clicking on this form: Paper-based registration form

How does it work?

1. We email you a link and password that will give you access to the On-Demand Training presentations
2. You distribute the link and password to your entire faculty and staff via email
3. You will have access to these links indefinitely

What are the benefits of On-Demand Trainings?

Accessible: Email the trainings to your entire faculty and staff, so they can take advantage of training opportunities anytime, anywhere. They can watch in the comfort of their office, their home or while traveling.
Cost-Effective: No travel required. An innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price! The more you train, the more you save. The registration fee is per institution, not per person.
Easy: It’s as easy as point, click, participate. If you run into any problems, we’re always here to help.
Practical: Our training sessions focus on the most critical and relevant issues facing educators today. Our primary goal is to provide participants with the information, training and skills necessary to immediately implement positive change at their institutions.
Top-Notch Speakers: Our speakers are subject matter experts and recognized in their field.
No Expiration: When you purchase an On-Demand Training, it is yours indefinitely. You can use it whenever and as often as you want, offering consistent training to all of your hires.
Satisfaction Guaranteed: Our On-Demand Trainings are 100% guaranteed. Thus, there is no risk. If you are not completely satisfied, we will refund your money in full.

How will we use these trainings?

Hybrid Professional Development: Distribute an On-Demand Training to faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
Online Faculty and Staff Learning Communities: Distribute On-Demand Trainings to faculty and staff so they can watch anytime, anywhere. Contact Innovative Educators at val@ieinfo.org and we will create an online discussion group specifically for your institution at no extra charge.
In-Service Training: Plan a day and time to show an On-Demand Training in a lecture hall or large conference room and invite faculty and staff to attend – debrief immediately following the presentation.
Staff Recognition: Develop a program around the On-Demand Trainings with monthly themes and recognize the staff members that implement the best idea related to the theme.
Team-Building: Utilize these On-Demand Trainings to develop cross-functional and cross-discipline teams to foster collegiality.
New Employee Training: Include these trainings as part of your new employee training program to ensure consistency.
Implementation and Follow-Up: Use the guide and evaluation materials provided by Innovative Educators to plan, implement and track your progress.