Innovative Educators

Using Social Media to Enhance Student Services

Registration Fee: $295.00

Description

Using Social Media to Enhance Student Services

Wednesday, December 3rd- 1:00-3:00 EST

If you can not make this date and time, you can watch the recording.
Each participant will receive a link to the recording which is good indefinitely and can be distributed via email for viewing anytime, anywhere!

Download paper-based registration form

Overview This webinar will provide an in depth look at how higher educational institutions can leverage the full power and potential of social media to enhance student services. While much of the focus of social media in higher education is on student recruitment, these same tools can be used to provide service and enhance relationships with current students. The webinar will provide an overview of social media tools, why they matter in higher education, and how they can be applied to student services. In addition, several case studies will be reviewed. Learn first hand the experiences that three social media experts have had in utilizing social media social media and how this knowledge will help you in your social media efforts.

Objectives

Presenters will:

Explain why social media matters
Explain how social media can be used to enhance student services
Provide guidance on how to implement social media
Provide case studies on successful implementation of social media to support student services

Who Should Attend?

Presidents, Vice Presidents, Deans
Technology Professionals
Admissions Directors
Recruiters
Admissions Advisors
Academic Advisors
Enrollment Management Administrators
Online Learning Instructors
Online Learning Administrators
Website Developers
Marketing Administrators
Communications Administrators
Instructional Designers
Student Services/ Affairs Administrators
Institutional Advancement Administrators

Who are the speakers?

Mark Greenfield has worked at the University at Buffalo for over 20 years. He has been a full time web professional for the past 12 years, currently serving as Director, Office of Web Services. He began his career at UB as a supervisor for Instructional Technology Services where he played a significant role in integrating technology into the classroom. Mark has also served as a visiting instructor in UB’s former School of Informatics. His research interests include emerging technologies, the social web, the mobile web, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy.

Mark spends his spare time working as a consultant assisting organizations in developing strategies that leverage the full potential of emerging web technologies. He is a proud member of bloghighed, and is the driving force behind the uwebd social network.

Mark’s other professional interests include customer service and the application of the principles of total quality management in higher education. Mark has given several presentations both locally and nationally on how to incorporate Stephen Covey’s seven habits into customer service.

Born and raised in Hamburg New York, Mark currently resides in Clarence. His other interests include sports and music. An avid golfer and tennis player, he has retired from his favorite sport of lacrosse. He has held many coaching positions including lacrosse at Hamburg High School, The Nichols School, and Buffalo State College; and Girl’s Tennis at Hamburg High School. Mark coached the UB Men’s Lacrosse team for 11 years where he compiled a 170 - 45 record and led UB to national prominence on the college club lacrosse scene.

Todd Sanders gets paid to play on the Web and discover new ways to engage both prospective and current students online. He has a B.A. from the University of West Florida where he majored in Communication Arts and Advertising. After a few brief stints in the advertising world as a graphic designer and copywriter he took some time off to be a stay-at-home dad. He used his time away to develop skills as a diaper changer and Web designer – two of the dirtiest jobs in the world. For the past six years he’s been the Student Affairs Webmaster at the University of Wisconsin-Green Bay, where he continues to design for the Web and get his hands dirty.

Brad J. Ward has been working in the Higher Education setting for 5 years, After serving as the Marketing and Recruitment Specialist at the University of Illinois-Springfield for 1.5 years, he has now been at Butler University since June 2007, serving as the Electronic Communication Coordinator in the Office of Admission. His work is heavily focused in social media / social networking, web content, email, and usability testing. He oversees the Butler Bloggers and the BUForums community and is the co-creator of http://www.bloghighed.org, a site that aggregates many popular higher education blogs. Ward also blogs at http://www.squaredpeg.com.

Registration Information

How do I register?
You can register online by adding this product to your shopping cart. If you have any questions, please call 303-775-6004.

When do I register? How much does it cost?

You can register at any time. The cost is $295.

Note: This is for one site connection and an unlimited amount of participants.

What are the technical requirements?

A phone line
An Internet connection
Speakers if there will be a large group present

How do I log on?
You will receive detailed instructions approximately two weeks prior to the event. It’s very simple to set up and we are here to help if you have questions. You will receive a second reminder with a link to the handouts approximately 2-3 days prior to the event.