Buy this single session or purchase a package deal and save!
$1750 for your choice of 12 presentations (If purchased individually $3540)$1200 for your choice of 6 presentations (If purchased individually $1770)
$750 for your choice of 3 presentations (If purchased individually $885)
$295 for one presentation
View registration steps below
Marketing to Hispanics is complex, but not complicated. In this webinar you will learn about the cultural and linguistic nuances that can make the difference between just marketing to Hispanics and effectively transcending your brand/institution into the Hispanic market. Learn how to avoid the common marketing pitfalls and mistakes that can impede your success in attracting qualified students.
Marketing Directors and Staff, Enrollment Management Professionals, anyone involved in your institution's marketing efforts
Hector A. Bauzá is a native of Puerto Rico. He has been Vice President and Account Director for Saatchi & Saatchi - Puerto Rico, Vice President for Natcom Sales - Latin America, Vice President of Marketing for Ponce Lions Baseball Club (owned by the Florida Marlins), and the General Manager at acclaimed radio stations in Orlando and Tampa, Florida. Hector has national account experience with Amigo Supermarkets (second largest supermarket chain in Puerto Rico), InterAmerican University (largest private University in Puerto Rico), Isuzu, Arrow Air, Buena Vision Cable System, Universal Studios, and Disney Parks in Florida. He is President and CEO of Bauzá & Associates, a full service integrated marketing agency with offices in Western Massachusetts, Boston, New Haven, CT and Puerto Rico. Bauzá & Associates currently serves fifteen local, regional and national brands.
Mr. Bauzá serves on the boards of the Pioneer Valley chapter of United Way, Pioneer Valley Planning Commission (Board Member and Trustee), Plan for Progress, and the UMass Amherst Fine Arts Center.
How do I register?
You can purchase a single presentation or a pack of 3, 6 or 12. To register, add the product(s) to your cart and enter the appropriate coupon code if purchasing more than two events. Coupon code for 12 presentations - 12ondemand
Coupon code for 6 presentations - 6ondemand
Coupon code for 3 presentations - 3ondemand
Or you can register via fax by clicking on this form: Paper-based registration form
How does it work?
1. We email you a link and password that will give you access to the On-Demand Training presentations2. You distribute the link and password to your entire faculty and staff via email3. You will have access to these links indefinitely
What are the benefits of on-demand trainings?
How will we use these trainings?
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