Innovative Educators

Marketing to Hispanic Students: Speaking to the Heart as well as the Intellect

Registration Fee: $295.00

Description

On-Demand Training: Marketing to Hispanic Students: Speaking to the Heart as well as the Intellect

Preview a complimentary on-demand training to see how it works!
Violence Goes to College: Detecting and Preventing Avenger Violence

Buy this single session or purchase a package deal and save!

$1750 for your choice of 12 presentations (If purchased individually $3540)
$1200 for your choice of 6 presentations (If purchased individually $1770)

$750 for your choice of 3 presentations (If purchased individually $885)

$295 for one presentation

View registration steps below

Marketing to Hispanics is complex, but not complicated. In this webinar you will learn about the cultural and linguistic nuances that can make the difference between just marketing to Hispanics and effectively transcending your brand/institution into the Hispanic market. Learn how to avoid the common marketing pitfalls and mistakes that can impede your success in attracting qualified students.

Objectives

Participants will learn how to communicate effectively with the Hispanic Market. Participants will also learn how to go beyond translation and begin to effectively “transcreate” a marketing strategy in order to communicate in a culturally and linguistically relevant manner to all parents and prospective students.

Who should attend?

Marketing Directors and Staff, Enrollment Management Professionals, anyone involved in your institution's marketing efforts

Who is the speaker?

Hector A. Bauzá is a native of Puerto Rico. He has been Vice President and Account Director for Saatchi & Saatchi - Puerto Rico, Vice President for Natcom Sales - Latin America, Vice President of Marketing for Ponce Lions Baseball Club (owned by the Florida Marlins), and the General Manager at acclaimed radio stations in Orlando and Tampa, Florida. Hector has national account experience with Amigo Supermarkets (second largest supermarket chain in Puerto Rico), InterAmerican University (largest private University in Puerto Rico), Isuzu, Arrow Air, Buena Vision Cable System, Universal Studios, and Disney Parks in Florida. He is President and CEO of Bauzá & Associates, a full service integrated marketing agency with offices in Western Massachusetts, Boston, New Haven, CT and Puerto Rico. Bauzá & Associates currently serves fifteen local, regional and national brands.

Mr. Bauzá serves on the boards of the Pioneer Valley chapter of United Way, Pioneer Valley Planning Commission (Board Member and Trustee), Plan for Progress, and the UMass Amherst Fine Arts Center.

How do I register?

You can purchase a single presentation or a pack of 3, 6 or 12. To register, add the product(s) to your cart and enter the appropriate coupon code if purchasing more than two events.

Coupon code for 12 presentations - 12ondemand

Coupon code for 6 presentations - 6ondemand

Coupon code for 3 presentations - 3ondemand

Or you can register via fax by clicking on this form: Paper-based registration form

How does it work?

1. We email you a link and password that will give you access to the On-Demand Training presentations
2. You distribute the link and password to your entire faculty and staff via email
3. You will have access to these links indefinitely

What are the benefits of on-demand trainings?

Accessible: Email the trainings to your entire faculty and staff, so they can take advantage of training opportunities anytime, anywhere. They can watch in the comfort of their office, their home or while traveling.
Cost-Effective: No travel required. An innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price! The more you train – the more you save, as the registration fee is per institution, not per person.
Easy: It’s as easy as point, click, participate. And if you run into any problems, we’re always here to help.
Practical: Our training sessions focus on the most critical and relevant issues facing educators today. Our primary goal is to provide participants with the information, training and skills necessary to immediately implement positive change at their institutions.
Top-Notch Speakers: Our speakers are subject matter experts and recognized in their field.
No Expiration: When you purchase an On-Demand Training, it is yours indefinitely. You can use it whenever and as often as you want, offering consistent training to all of your hires.
Satisfaction Guaranteed: Our On-Demand Trainings are 100% guaranteed. Thus, there is no risk. If you are not completely satisfied, we will refund your money in full.

How will we use these trainings?

Hybrid Professional Development: Distribute an On-Demand Training to faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
Online Faculty and Staff Learning Communities: Distribute On-Demand Trainings to faculty and staff so they can watch anytime, anywhere. Contact Innovative Educators at val@ieinfo.organd we will create an online discussion group specifically for your institution at no extra charge.
In-Service Training: Plan a day and time to show an On-Demand Training in a lecture hall or large conference room and invite faculty and staff to attend – debrief immediately following the presentation.
Staff Recognition: Develop a program around the On-Demand Trainings with monthly themes and recognize the staff members that implement the best idea related to the theme.
Team-Building: Utilize these On-Demand Trainings to develop cross-functional and cross-discipline teams to foster collegiality.
New Employee Training: Include these trainings as part of your new employee training program to ensure consistency.
Implementation and Follow-Up: Use the guide and evaluation materials provided by Innovative Educators to plan, implement and track your progress.

Have A Question? AskIE