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Increasing Enrollment and Retention via Technology

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  Case Studies: Measuring ROI in International Recruitment
 
 
Our Price: $295.00


Product Code: 90

Description
 
Case Studies: Measuring ROI in International Recruitment
Recording Now Available!  
               
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The benefits of international student recruitment extend far beyond any figures with dollar signs in front of them. Yet, our supervisors increasingly demand justification for every penny in our budgets. We’ll provide a few examples of successful (and some not-so-successful) initiatives. We’ll invite colleagues to input your own data, based on your own institutional knowledge, so that you can use our models as both evaluative tools for past performance, and as forecasting tools for future efforts.

 

Objectives

 

Participants will learn how to frame “quantifiably elusive factors” along with hard data in international student recruitment. We’ll provide an update on the latest research in this dynamic industry.


Who should attend?


Colleagues involved in the recruitment of students from outside of the United States: upper-level administrators, directors of admissions, communications specialists and international student recruiters themselves.

 
Who is the speaker? 

Cheryl Darrup-Boychuck, Owner and Chief International Education Officer of USjournal.com, LLC and its family of 16 multi-lingual sister sites. Cheryl also serves as the Network Leader for Marketing and Recruiting within NAFSA: Association of International Educators. She’s been presenting sessions about international student recruitment and technology for more than ten years. Cheryl holds a Bachelor of Science in Business Administration / International Relations from Bucknell University (Pennsylvania).

 



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