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The Top Ten Strategies for Recruiting on the Cheap
Tuesday, June 8th ~ 1:00-3:00pm EDT
If you can not make this date and time, you can watch the recording. Each participant will receive a link to the recording which is good indefinitely and can be distributed to your entire faculty and staff via email for viewing anytime, anywhere! Download paper-based registration form The registration fee for Innovative Educators' webinars is per institution. Please note: Payment is not required prior to event date but is greatly appreciated.
As colleges and universities struggle with dwindling budgets, staff, and even enrollment in some cases, administrators need recruiting solutions they can implement quickly and inexpensively. With their combined 40+ years in higher education, Penny Bouman and Craig Westman offer 10 strategies participants can implement quickly without impacting their budget. This presentation demonstrates how each can effectively maximize any institution's most valuable resources - staff, time, and money - including a low-cost, and proven, method of predictive modeling they can incorporate on their campus.
Objectives
Participants will:
Who should attend?
Who are the speakers?
Penny Bouman's career in higher education spanned twenty-one years during which she served Ferris State University in a variety of administrative capacities. When she retired in 2008, she was manager of enrollment publications and communications.
As part of a new enrollment management team in the late '90s, Ms. Bouman avidly sought information to improve enrollment communications. Her research assisted Ferris State University in turning its 7-year steady decline in enrollment to a steady increase that continues yet today. Ferris' Fall 2009 official count marked the 11th straight year of such with a 44% overall increase in its student body since those dark years.
The knowledge Ms. Bouman gained from her research provided her with a clear understanding of the characteristics of prospective student audiences, the technology that institutions should employ to communicate with them, and the need to embed the culture of the institution as a distinguishing factor in all strategic marketing initiatives.
Today, she continues to share her knowledge in her writings and presentations. She is the co-author and co-editor of many articles on topics pertaining to enrollment management including four AACRAO publications, the latest of which are Sharing the Campus Experience: Hosting Effective Campus Visit Programs and The SEM Imperative: Taking Enrollment Management Online. She has presented at national and regional conferences throughout the nation.
Ms. Bouman holds a Bachelor's degree in Technical and Professional Communication and a Master's degree in Career and Technical Education. She earned both at Ferris State.
Craig Westman, Associate Vice Provost for Enrollment Services, University of Texas at El Paso
Craig Westman began his career in higher education at Florida State University, where he served as the registrar for the University's Center for Professional Development. He served in a several capacities Ferris State University including University Registrar, Director of Admissions and Recruitment, Associate Dean for Enrollment Services and finished his tenure as the as the interim Assistant Vice President for Student Affairs and Dean of Enrollment Services. In his current position as Associate Provost for Enrollment Services at The University of Texas at El Paso, Dr. Westman oversees Undergraduate Admissions and Recruitment, the Enrollment Services Center, Enrollment Technical Services, Financial Aid, Military Student Services, New Student Orientation, Registration and Records, and Student Assessment and Testing. He is a frequent speaker at and has authored and edited numerous books and articles on communications technology and its relation to enrollment. Dr. Westman earned his Bachelor's and Master's degrees in British Literature at Florida Atlantic University and his Ph.D. in American Literature and Humanities at Florida State University.
How do I register?You can register online by adding this product to your shopping cart. If you have any questions, please call 303-775-6004.
When do I register? How much does it cost? You can register at any time. The cost is $345, which includes access to the recording for one year. Note: This is for one site connection and an unlimited amount of participants.
Package Deal - Buy more webinars and save!
3 webinars: $750 - enter coupon code 285 when registering
6 webinars: $1395 - enter coupon code 675 when registering
1 (2-part) workshop and 1 webinar: $750 - enter coupon code 140 when registering
1 (2-part) workshop and 4 webinars: $1395 - enter coupon code 530 when registering
2 (2-part) workshops and 2 webinars: $1395 - enter coupon code 385 when registering
Package Deal Registration Instructions:
If you would like to order a package of 3 or 6 webinars, or if you are interested in ordering more than 6 webinars, please contact Val at val@ieinfo.org or call 303-775-6004 for more information. Download paper-based registration form for package deal
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A webinar is an interactive seminar conducted over the web and is typically 1.5 to 2 hours long.
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