Innovative Educators

Marketing to Hispanic Students: Speaking to the Heart as well as the Intellect

Registration Fee: $345.00

Description

Marketing to Hispanic Students: Speaking to the Heart as well as the Intellect
Tuesday, May 25th, 1:00-3:00pm EDT

If you can not make this date and time, you can watch the recording.
Each participant will receive a link to the recording which is good indefinitely and can be distributed to your entire faculty and staff via email for viewing anytime, anywhere!

Download paper-based registration form

The registration fee for Innovative Educators' webinars is per institution.

Please note: Payment is not required prior to event date but is greatly appreciated.

Overview

Marketing to Hispanics is complex, but not complicated. In this webinar you will learn about the cultural and linguistic nuances that can make the difference between just marketing to Hispanics and effectively transcending your brand/institution into the Hispanic market. Learn how to avoid the common marketing pitfalls and mistakes that can impede your success in attracting qualified students.

Participants will learn how to communicate effectively with the Hispanic Market. Participants will also learn how to go beyond translation and begin to effectively “transcreate” a marketing strategy in order to communicate in a culturally and linguistically relevant manner to all parents and prospective students.

Objectives

Identify the cultural/linguistic nuances that affect your marketing plan
Avoid common marketing pitfalls when marketing to the Hispanic population
Attract qualified students by going beyond simple translation of current marketing campaigns
Consider that you are marketing to both Hispanic students and their parents and discuss how this affects your campaign
Create a unique marketing strategy for targeting Hispanic students

Who should attend?

Marketing Directors and Staff, Enrollment Management Professionals, anyone involved in your institution's marketing efforts

Who is the speaker?

Hector A. Bauzá is a native of Puerto Rico. He has been Vice President and Account Director for Saatchi & Saatchi - Puerto Rico, Vice President for Natcom Sales - Latin America, Vice President of Marketing for Ponce Lions Baseball Club (owned by the Florida Marlins), and the General Manager at acclaimed radio stations in Orlando and Tampa, Florida. Hector has national account experience with Amigo Supermarkets (second largest supermarket chain in Puerto Rico), InterAmerican University (largest private University in Puerto Rico), Isuzu, Arrow Air, Buena Vision Cable System, Universal Studios, and Disney Parks in Florida. He is President and CEO of Bauzá & Associates, a full service integrated marketing agency with offices in Western Massachusetts, Boston, New Haven, CT and Puerto Rico. Bauzá & Associates currently serves fifteen local, regional and national brands.

Mr. Bauzá serves on the boards of the Pioneer Valley chapter of United Way, Pioneer Valley Planning Commission (Board Member and Trustee), Plan for Progress, and the UMass Amherst Fine Arts Center.

Registration Information

How do I register?
You can register online by adding this product to your shopping cart. If you have any questions, please call 303-775-6004.

When do I register? How much does it cost?

You can register at any time. The cost is $345, which includes access to the recording for one year.

Note: This is for one site connection and an unlimited amount of participants.

Package Deal - Buy more webinars and save!

3 webinars: $750 - enter coupon code 285 when registering

6 webinars: $1395 - enter coupon code 675 when registering

1 (2-part) workshop and 1 webinar: $750 - enter coupon code 140 when registering

1 (2-part) workshop and 4 webinars: $1395 - enter coupon code 530 when registering

2 (2-part) workshops and 2 webinars: $1395 - enter coupon code 385 when registering

Package Deal Registration Instructions:

If you would like to order a package of 3 or 6 webinars, or if you are interested in ordering more than 6 webinars, please contact Val at val@ieinfo.org or call 303-775-6004 for more information. Download paper-based registration form for package deal

What is a webinar?

A webinar is an interactive seminar conducted over the web and is typically 1.5 to 2 hours long.

What is the process? Webinar participants log into the webinar site with a username and password sent via email. Participants can print handouts, as we send you a link to the presentation via email approximately 2 days prior to the event. Once logged in, you are able to see the PowerPoint slides, ask questions and make comments via chat, very similar to instant messaging.
Is there a recording available? Approximately one week after the conclusion of the webinar, you will receive a link to the recording which is yours for one year and can be forwarded to all faculty and staff at your institution for viewing anytime, anywhere.
What equipment is required? An Internet connection, computer speakers and LCD projector if a large group is present.

What are the benefits of a webinar?

Cost-Effective: No travel required. Webinars are an innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price! The more you train – the more you save, as the registration fee is per institution, not per person.
Easy: You will receive a detailed list of instructions via email a week prior to the event. And if you run into any problems, we’re always here to help.
Interactive: Chat online with presenters, participate in online polling questions, discuss specific situations with your colleagues, and receive implementation strategies for your campus (included when appropriate). You can even join a discussion group to continue the discussion with the presenter and webinar participants. Join discussion groups at www.weeklyinnovations.org.
Practical: Our training sessions focus on the most critical and relevant issues facing educators today. Our primary goal is to provide participants with the information, training and skills necessary to immediately implement positive change at their institutions.
Top-Notch Speakers: Our speakers are subject matter experts and recognized in their field.
Value Added: When you purchase a webinar, you also receive access to the recording, which is good for one year. You can use it wherever and as often as you want, offering consistent training to your faculty and staff.

How will I use these trainings?

Flexible Training:
- Live: Promote and attend a live webinar and debrief immediately following.
- Hybrid: Distribute a recording to all faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
- On-Demand: Distribute a recording to faculty and staff so they can watch anytime, anywhere. Contact Innovative Educators at val@ieinfo.org, and we will create an online discussion group specifically for your institution at no extra charge.

In-Service Training: Plan an in-service around a live webinar or schedule a day and time to show the recording in a lecture hall or large conference room and invite faculty and staff to attend – brainstorm and discuss implications for your college.
Staff Recognition: Develop a program around the webinar with monthly themes and recognize the staff members that implement the best idea related to the theme.
Team-Building: Utilize these webinars to develop cross-functional and cross-discipline teams to foster collegiality.
New Employee Training: Include these webinars and the free recording as part of your new employee training program to ensure consistency.