Innovative Educators

The Cat Herder Does Marketing: How to Create An Aggressive Marketing Campaign for a Tutoring Program

Registration Fee: $345.00

Description

The Cat Herder Does Marketing:
How to Create An Aggressive Marketing Campaign for a Tutoring Program
Available On-Demand

You may also be interested in the Improve Your Learning Center and Tutoring Program series.

New Perspectives in Learning Center Management: Planning, Structuring and Integrating Your Center on Campus ~ Available On-Demand

How to Create An Aggressive Marketing Campaign for a Tutoring Program ~ Available On-Demand

Creative Budgeting: How to Improve Your Academic Support Center with Little or no Monetary Resources ~ Available On-Demand

Overview (How to Create An Aggressive Marketing Campaign for a Tutoring Program)

Most tutor program directors do not think like marketers—but they should. We cannot expect students to naturally gravitate to our center. In fact, many are reluctant to come. That is why we have to "sell" our center as if we are "selling a bucket of chicken to vegetarians!"

The presenter (the director of an award winning learning center) will guide participants in how a tutoring center can apply contemporary advertising techniques to the recruitment of busy, distracted, millennial freshmen by creating branding that works, replacing their newsletter with more up-to-date communication techniques, marketing to freshmen before they ever step foot on campus, winning over faculty and staff, and more.

Objectives

How to create branding on shirts, brochures, and posters
How to replace the newsletter with a blogazine
How to make Facebook your marketing "friend"
How to build a "hip," useful webpage
How to galvanize a "knock and know" plan in the residence halls
How to win over faculty and staff
How to market before they even arrive

Who should attend?

Anyone involved in the management of a tutor program

Who is the speaker?

M.E. McWilliams directs an award winning learning center at Stephen F. Austin State University in Nacogdoches, Texas. The Academic Assistance and Resource Center (AARC) is the only tutoring center in the nation with Distinguished Certification from the National Association of Developmental Education. Last year the AARC reported 160 peer tutors, 50,000 visits, and a 74% retention rate for freshman clients (5-14 visits) fall to fall.

Registration Information

You can purchase a single presentation or a pack of 3, 6 or 12. The more you buy, the more you save. For a single presentation, add the product to your cart and follow the steps. If purchasing more than two events, add the products to your cart and enter the appropriate coupon code.

Package Deals (for our products costing $345):

3 presentations for $750 - enter coupon code 3ondemand when registering (Save $285)

6 presentations for $1395 - enter coupon code 6ondemand when registering (Save $675)

12 presentations for $2140 - enter coupon code 12ondemand when registering (Save $2000)

If you are interested in ordering multiple presentations that involve our products priced at $200 or $545, please contact Val at val@ieinfo.org or call 303-775-6004 for the multiple discount. Please note: a presentation costing $545 counts as two presentations, as these trainings consist of two sessions.

Or you can register via fax by clicking on this form: Paper-based registration form

How does it work?

1. We email you a link and password that will give you access to the On-Demand Training presentations
2. You distribute the link and password to your entire faculty and staff via email
3. You will have access to these links for one full year

What are the benefits of On-Demand Trainings?

Accessible: Email the trainings to your entire faculty and staff, so they can take advantage of training opportunities anytime, anywhere. They can watch in the comfort of their office, their home or while traveling.
Cost-Effective: No travel required. An innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price! The more you train, the more you save. The registration fee is per institution, not per person.
Easy: It's as easy as point, click, participate. If you run into any problems, we're always here to help.
Practical: Our training sessions focus on the most critical and relevant issues facing educators today. Our primary goal is to provide participants with the information, training and skills necessary to immediately implement positive change at their institutions.
Top-Notch Speakers: Our speakers are subject matter experts and recognized in their field.
Flexible: When you purchase an On-Demand Training, it is yours for one full year. You can use it whenever and as often as you want during the year, offering consistent training to all of your hires.
Satisfaction Guaranteed: Our On-Demand Trainings are 100% guaranteed. Thus, there is no risk. If you are not completely satisfied, we will refund your money in full.

How will we use these trainings?

Hybrid Professional Development: Distribute an On-Demand Training to faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
Online Faculty and Staff Learning Communities: Distribute On-Demand Trainings to faculty and staff so they can watch anytime, anywhere. Contact Innovative Educators at val@ieinfo.org and we will create an online discussion group specifically for your institution at no extra charge.
In-Service Training: Plan a day and time to show an On-Demand Training in a lecture hall or large conference room and invite faculty and staff to attend a debrief immediately following the presentation.
Staff Recognition: Develop a program around the On-Demand Trainings with monthly themes and recognize the staff members that implement the best idea related to the theme.
Team-Building: Utilize these On-Demand Trainings to develop cross-functional and cross-discipline teams to foster collegiality.
New Employee Training: Include these trainings as part of your new employee training program to ensure consistency.
Implementation and Follow-Up: Use the guide and evaluation materials provided by Innovative Educators to plan, implement and track your progress.

If you have any questions, please contact Val at val@ieinfo.org or call 303-775-6004 for more information.