Innovative Educators

The Danger of College Search Sites: How to Protect Your Brand While Recruiting Students Online

Description

The Danger of College Search Sites: How to Protect Your Brand While Recruiting Students Online
Available on-demand

Innovative Educators and MyUSearch.com are happy to offer a complimentary On-Demand presentation to our colleagues in higher education!

Overview

Since 82% of students start their college search online, many colleges are trying new online tactics to boost their enrollment. A number of online vendors claim to connect colleges to prospective students, but not only do many of these tactics produce little return, but their methods could severely tarnish your college’s reputation. So how do you know which of these tactics are right for your school? How can you make sure you will get a return on your investment? Join Elizabeth Kraus, co-founder of myUsearch.com, to learn how to recruit qualified prospective students via the Internet, without tarnishing your college brand.

Objectives

-Discuss the financial risks and benefits of online lead generation

-Learn how online lead generation can affect a college’s brand

-Learn how to measure performance and calculate an accurate cost-per-lead

-Learn how to manage a college’s image and reputation on third-party sites

-Discover how to integrate online lead generation with social networking and other admissions tactics

-Share online recruiting best practices

Who should attend?

Student affairs administrators
Student Affairs administrators
Admission directors, administrators, and staff
Counselors and advisers
Recruiters
Admissions officers

Who is the speaker?

Elizabeth Kraus is the co-founder of myUsearch.com, the Honest College Matchmaker. Kraus has extensive experience with marketing, public relations and branding with both traditional and Web 2.0 tactics. She has worked in marketing and sales for fast-growing start-ups, grassroots nonprofits and more mature businesses. Prior to founding myUsearch.com, Kraus was the Director of Brand Strategy and Business Development for Brand Iron, a strategic branding firm, where she gained hands-on experience helping businesses and nonprofits build strong brands and drive revenue.

Registration Information (Please note: this on-demand training is complimentary)

You can purchase a single presentation or a pack of 3, 6 or 12. The more you buy, the more you save. For a single presentation, add the product to your cart and follow the steps. If purchasing more than two events, add the products to your cart and enter the appropriate coupon code.

Package Deals (for our products costing $345):

3 presentations for $750 - enter coupon code 3ondemand when registering (Save $285)

6 presentations for $1395 - enter coupon code 6ondemand when registering (Save $675)

12 presentations for $2140 - enter coupon code 12ondemand when registering (Save $2000)

If you are interested in ordering multiple presentations that involve our products priced at $200 or $545, please contact Val at val@ieinfo.org or call 303-775-6004 for the multiple discount. Please note: a presentation costing $545 counts as two presentations, as these trainings consist of two sessions.

Or you can register via fax by clicking on this form: Paper-based registration form

How does it work?

1. We email you a link and password that will give you access to the On-Demand Training presentations
2. You distribute the link and password to your entire faculty and staff via email
3. You will have access to these links for one full year

What are the benefits of On-Demand Trainings?

Accessible: Email the trainings to your entire faculty and staff, so they can take advantage of training opportunities anytime, anywhere. They can watch in the comfort of their office, their home or while traveling.
Cost-Effective: No travel required. An innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price! The more you train, the more you save. The registration fee is per institution, not per person.
Easy: It's as easy as point, click, participate. If you run into any problems, we're always here to help.
Practical: Our training sessions focus on the most critical and relevant issues facing educators today. Our primary goal is to provide participants with the information, training and skills necessary to immediately implement positive change at their institutions.
Top-Notch Speakers: Our speakers are subject matter experts and recognized in their field.
Flexible: When you purchase an On-Demand Training, it is yours for one full year. You can use it whenever and as often as you want during the year, offering consistent training to all of your hires.
Satisfaction Guaranteed: Our On-Demand Trainings are 100% guaranteed. Thus, there is no risk. If you are not completely satisfied, we will refund your money in full.

How will we use these trainings?

Hybrid Professional Development: Distribute an On-Demand Training to faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
Online Faculty and Staff Learning Communities: Distribute On-Demand Trainings to faculty and staff so they can watch anytime, anywhere. Contact Innovative Educators at val@ieinfo.org and we will create an online discussion group specifically for your institution at no extra charge.
In-Service Training: Plan a day and time to show an On-Demand Training in a lecture hall or large conference room and invite faculty and staff to attend a debrief immediately following the presentation.
Staff Recognition: Develop a program around the On-Demand Trainings with monthly themes and recognize the staff members that implement the best idea related to the theme.
Team-Building: Utilize these On-Demand Trainings to develop cross-functional and cross-discipline teams to foster collegiality.
New Employee Training: Include these trainings as part of your new employee training program to ensure consistency.
Implementation and Follow-Up: Use the guide and evaluation materials provided by Innovative Educators to plan, implement and track your progress.

If you have any questions, please contact Val at val@ieinfo.org or call 303-775-6004 for more information.

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