Internal Branding: Marketing Your Brand from the Inside Out
Recording Now Available!
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Branding became part of the higher education lexicon in the ‘90s and is now a buzz on most every campus. Schools have integrated their marketing communications, redesigned their logos and developed creative advertising campaigns. These solutions have met with varying degrees of success. In most cases, schools have limited their branding efforts to external audiences such as prospective undergraduate students, parents and donors.
Other industries successfully build their brands by first focusing their efforts on the internal audience, employees. Now schools are realizing that to ensure their brands are effectively delivered, they too must concentrate on internal branding by engaging key stakeholders like faculty and staff in the brand development process.
In this forward-thinking session, participants will discover how other industries incorporate internal branding into the brand development process, and how those principles can successfully be applied to your school’s brand development process.
Objectives
- Learn an effective model for building your brand from the inside out.
- Understand why internal branding is important.
- Gain insights about building internal customer loyalty.
- Discover ways to align your internal culture with your external reputation.
- Explore successful case studies.
Who should attend?
- Presidents, Vice Presidents and Deans
- Communication Directors
- Marketing Professionals
- Enrollment Management Directors
- Human Resource Professionals
- Deans
- Department Chairs
- Faculty
- Anyone interested in learning how to build the brand from within
Who is the speaker?
Rex Whisman is Principal for the BrandED consultants group and former Assistant Vice Chancellor for Communications & Marketing at the University of Denver. While at the University of Denver, Rex led one of higher education’s most innovative approaches to brand development. He has conducted brand strategy development for many organizations, including a Top 100 university and K-12 school systems. His experience includes identity, image and reputation consultation, communications audits, market research and strategic planning, and project management for branding campaigns.
Rex is a recognized authority on higher education branding and marketing. He has presented at state, regional, national and international conferences on topics ranging from branding to enrollment management and marketing. Last spring, Rex delivered the international keynote address on the state of higher education branding in the United States at a higher education marketing conference in Sydney, Australia. Rex holds a Bachelor of Arts Degree in History and his Masters of Science Degree in Communications Management, both from Colorado State University, and a Research Certification from the University of Denver.
How do these on-demand trainings work?
1. We will send you a link to the recording, which is good indefinitely.
2. You can distribute this link to your entire faculty and staff via email.
3. They can watch this presentation from any computer that has Internet and speakers.
How would I use it?
You can distribute the links any way you like. Here are some ideas:
- Distribute all links to faculty and staff so they can watch these presentations anytime, anywhere and have a discussion board for each topic
- Distribute one link to all faculty and staff at the beginning of each month during the academic year and plan a discussion session at the end of each month for faculty and staff to get together and plan how they will implement the strategies presented
- Plan a day and time to show each webinar in a large classroom and invite all faculty and staff to attend - debrief immediately following the presentation
- Develop a professional development program around these topics with monthly themes and recognize the staff member that implements the best idea related to the theme
- Utilize these topics to develop cross functional and cross discipline teams to foster collegiality
- Utilize these presentations as part of your new employee training program
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