Buy this single session or purchase a package deal and save!
$1750 for your choice of 12 presentations (If purchased individually $3540)
$1200 for your choice of 6 presentations (If purchased individually $1770)
$750 for your choice of 3 presentations (If purchased individually $885)
$295 for one presentation
View registration steps below
Branding became part of the higher education lexicon in the ‘90s and is now a buzz on most every campus. Schools have integrated their marketing communications, redesigned their logos and developed creative advertising campaigns. These solutions have met with varying degrees of success. In most cases, schools have limited their branding efforts to external audiences such as prospective undergraduate students, parents and donors.
Other industries successfully build their brands by first focusing their efforts on the internal audience, employees. Now schools are realizing that to ensure their brands are effectively delivered, they too must concentrate on internal branding by engaging key stakeholders like faculty and staff in the brand development process.
In this forward-thinking session, participants will discover how other industries incorporate internal branding into the brand development process, and how those principles can successfully be applied to your school’s brand development process.
Objectives
- Learn an effective model for building your brand from the inside out.
- Understand why internal branding is important.
- Gain insights about building internal customer loyalty.
- Discover ways to align your internal culture with your external reputation.
- Explore successful case studies.
Who should attend?
- Presidents, Vice Presidents and Deans
- Communication Directors
- Marketing Professionals
- Enrollment Management Directors
- Human Resource Professionals
- Deans
- Department Chairs
- Faculty
- Anyone interested in learning how to build the brand from within
Who is the speaker?
Rex Whisman is Principal for the BrandED consultants group and former Assistant Vice Chancellor for Communications & Marketing at the University of Denver. While at the University of Denver, Rex led one of higher education’s most innovative approaches to brand development. He has conducted brand strategy development for many organizations, including a Top 100 university and K-12 school systems. His experience includes identity, image and reputation consultation, communications audits, market research and strategic planning, and project management for branding campaigns.
Rex is a recognized authority on higher education branding and marketing. He has presented at state, regional, national and international conferences on topics ranging from branding to enrollment management and marketing. Last spring, Rex delivered the international keynote address on the state of higher education branding in the United States at a higher education marketing conference in Sydney, Australia. Rex holds a Bachelor of Arts Degree in History and his Masters of Science Degree in Communications Management, both from Colorado State University, and a Research Certification from the University of Denver.
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How do I register?
You can purchase a single presentation or a pack of 3, 6 or 12. To register, add the product(s) to your cart and enter the appropriate coupon code if purchasing more than two events.
Coupon code for 12 presentations - 12ondemand
Coupon code for 6 presentations - 6ondemand
Coupon code for 3 presentations - 3ondemand
Or you can register via fax by clicking on this form: Paper-based registration form
How does it work?
1. We email you a link and password that will give you access to the On-Demand Training presentations
2. You distribute the link and password to your entire faculty and staff via email
3. You will have access to these links indefinitely
What are the benefits of on-demand trainings?
- Accessible: Email the trainings to your entire faculty and staff, so they can take advantage of training opportunities anytime, anywhere. They can watch in the comfort of their office, their home or while traveling.
- Cost-Effective: No travel required. An innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price! The more you train – the more you save, as the registration fee is per institution, not per person.
- Easy: It’s as easy as point, click, participate. And if you run into any problems, we’re always here to help.
- Practical: Our training sessions focus on the most critical and relevant issues facing educators today. Our primary goal is to provide participants with the information, training and skills necessary to immediately implement positive change at their institutions.
- Top-Notch Speakers: Our speakers are subject matter experts and recognized in their field.
- No Expiration: When you purchase an On-Demand Training, it is yours indefinitely. You can use it whenever and as often as you want, offering consistent training to all of your hires.
- Satisfaction Guaranteed: Our On-Demand Trainings are 100% guaranteed. Thus, there is no risk. If you are not completely satisfied, we will refund your money in full.
How will we use these trainings?
- Hybrid Professional Development: Distribute an On-Demand Training to faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
- Online Faculty and Staff Learning Communities: Distribute On-Demand Trainings to faculty and staff so they can watch anytime, anywhere. Contact Innovative Educators at val@ieinfo.org and we will create an online discussion group specifically for your institution at no extra charge.
- In-Service Training: Plan a day and time to show an On-Demand Training in a lecture hall or large conference room and invite faculty and staff to attend – debrief immediately following the presentation.
- Staff Recognition: Develop a program around the On-Demand Trainings with monthly themes and recognize the staff members that implement the best idea related to the theme.
- Team-Building: Utilize these On-Demand Trainings to develop cross-functional and cross-discipline teams to foster collegiality.
- New Employee Training: Include these trainings as part of your new employee training program to ensure consistency.
- Implementation and Follow-Up: Use the guide and evaluation materials provided by Innovative Educators to plan, implement and track your progress.
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