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Assessing Attrition: Understanding the “Real Reasons Students Leave

Registration Fee: $295.00

On-Demand training: Assessing Attrition: Understanding the “Real Reasons" Students Leave
Preview a complimentary on-demand training to see how it works!
Violence Goes to College: Detecting and Preventing Avenger Violence 

Buy this single session or purchase a package deal and save!    

$1750 for your choice of 12 presentations (If purchased individually $3540)
$1200 for your choice of 6 presentations (If purchased individually $1770)

$750 for your choice of 3 presentations (If purchased individually $885)

$295 for one presentation


View registration steps below  


“How do you know that?” he said.
                             “It’s obvious.”
                             “Well then, why didn’t I see it?”
                             “You have to have some familiarity.”
                             “Then it’s not obvious, is it?”

                                                          Robert Pirsig
                                                          Zen and the Art of Motorcycle Maintenance

How do we know student issues?  Sometimes it seems obvious, but discernment and understanding requires familiarity.  The reasons some students leave college may seem clear – poor grades, financial issues, confusion about goals, or lack of motivation – but the obvious can be misleading and self-reporting is not always honest and forthright.   If retention programs are developed solely from the obvious and based upon information self-disclosed during exit interviews, the corresponding intervention strategies will be less effective.

A comprehensive, fully-integrated approach in retention efforts should include a wide range of programs and initiatives.  Examining the discrepancies between students’ self-disclosed reasons for leaving vs. the perceptions of others (roommates, resident assistants, faculty advisors and coaches) injects an element of familiarity and provides valuable insights to improve retention.

It may seem obvious, but you have to have some familiarity to see it.


Participants will:

-          Discover an appreciation for “audience awareness” - the use of institutional data (fact book) as a foundation for developing retention programs.  For example, academic profile of students, geographic demographics, family backgrounds, characteristics of millennials, etc.  What are the “strategic indicators?”

-          Review and discuss what others are doing in Student Retention

-          Learn the benefits of using qualitative data to assess attrition

-          Gain insight into an innovative program.  Each school may find different results with different implications…it’s the methodology that  provides the insights.  In other words, it’s not what we found, but how we found it.

    Who Should Attend?
    • 2 and 4 year institutions
    • Presidents
    • Provosts
    • Faculty
    • Enrollment Managers
    • Vice Presidents of Academic Affairs
    • Vice Presidents of Student Affairs, Chief Financial Officers
    • Deans of Academic and Student Affairs
    • Student affairs personnel including Admissions, Financial Aid Officers, Learning Skills Center Directors, Assessment, Institutional Research
    • All persons who want to learn about college student retention and what can be done to help students meet their academic and personal goals.
    Who is the Speaker?

    Kris R. Clarkson has over thirty years experience working in higher education.  He has been Dean of Students at Juniata College since July 1, 1995.  Previously he served for ten years as Dean of Students at Southern Vermont College (Bennington, Vt.)   Prior to his work at Southern Vermont, Mr. Clarkson was Assistant Dean of Freshmen at Dartmouth College (three years) and spent four years working as Director of Student Activities and Housing at Hobart College, where he also served as head coach of the men's soccer team.

    He is a 1976 graduate of Hobart College (N.Y.) and holds a master's degree in educational administration from Syracuse University.  He continued his graduate education in educational policy, research and administration at the University of Massachusetts/Amherst and completed eighteen hours of drug prevention education with the U.S. Department of Education.

    As Dean of Students, Mr. Clarkson serves as the senior student affairs officer for an administrative area that includes athletics, campus activities, campus ministries, career and community services, safety and security, judicial affairs, residential life, counseling services, health services and first-year programs.

    Mr. Clarkson has written and presented on a variety of topics including, Issues Surrounding the Effective Collaboration Between Faculty and Student Affairs Administrator in Higher Education; Qualitative Analysis of First-year Attrition; Confronting Inappropriate Behavior: The Challenge of Restoring Truthfulness; and "Familiar Colleges; the Small College Advantage."  He taught courses in Government and Sociology at Southern Vermont College and taught a section of the College Writing Seminar for eight years at Juniata.

    How do I register? 

    You can purchase a single presentation or a pack of 3, 6 or 12. To register, add the product(s) to your cart and enter the appropriate coupon code if purchasing more than two events.   

    Coupon code for 12 presentations - 12ondemand

    Coupon code for 6 presentations - 6ondemand

    Coupon code for 3 presentations - 3ondemand

    Or you can register via fax by clicking on this form:  Paper-based registration form   


    How does it work?  


    1.  We email you a link and password that will give you access to the On-Demand Training presentations
    2.  You distribute the link and password to your entire faculty and staff via email
    3.  You will have access to these links indefinitely 



    What are the benefits of on-demand trainings? 

    • Accessible: Email the trainings to your entire faculty and staff, so they can take advantage of training opportunities anytime, anywhere.   They can watch in the comfort of their office, their home or while traveling.
    • Cost-Effective:  No travel required.  An innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price!  The more you train – the more you save, as the registration fee is per institution, not per person.
    • Easy:  It’s as easy as point, click, participate.  And if you run into any problems, we’re always here to help.
    • Practical:  Our training sessions focus on the most critical and relevant issues facing educators today.  Our primary goal is to provide participants with the information, training and skills necessary to immediately implement positive change at their institutions.
    • Top-Notch Speakers:  Our speakers are subject matter experts and recognized in their field. 
    • No Expiration:  When you purchase an On-Demand Training, it is yours indefinitely.  You can use it whenever and as often as you want, offering consistent training to all of your hires.
    • Satisfaction Guaranteed:  Our On-Demand Trainings are 100% guaranteed.  Thus, there is no risk.  If you are not completely satisfied, we will refund your money in full.

    How will we use these trainings? 

    • Hybrid Professional Development:  Distribute an On-Demand Training to faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
    • Online Faculty and Staff Learning Communities:  Distribute On-Demand Trainings to faculty and staff so they can watch anytime, anywhere.  Contact Innovative Educators at and we will create an online discussion group specifically for your institution at no extra charge. 
    • In-Service Training:  Plan a day and time to show an On-Demand Training in a lecture hall or large conference room and invite faculty and staff to attend – debrief immediately following the presentation.
    • Staff Recognition:  Develop a program around the On-Demand Trainings with monthly themes and recognize the staff members that implement the best idea related to the theme.
    • Team-Building:  Utilize these On-Demand Trainings to develop cross-functional and cross-discipline teams to foster collegiality.
    • New Employee Training:  Include these trainings as part of your new employee training program to ensure consistency.
    • Implementation and Follow-Up:  Use the guide and evaluation materials provided by Innovative Educators to plan, implement and track your progress.