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Creating And Managing A Successful Admissions Blogging Program

Registration Fee: $150.00


On-Demand Traning: Creating And Managing A Successful Admissions Blogging Program


Preview a complimentary on-demand training to see how it works!
Violence Goes to College: Detecting and Preventing Avenger Violence 

Buy this single session or purchase a
package deal and save!    

$1750 for your choice of 12 presentations (If purchased individually $3540)
$1200 for your choice of 6 presentations (If purchased individually $1770)

$750 for your choice of 3 presentations (If purchased individually $885)

$295 for one presentation

View registration steps below  



MIT Admissions has been running a successful student and staff admissions blogging program since 2004. We have 16 bloggers who have published over 2000 entries and received 32,000+ comments in response; over 6000 unique users visit our site each day (20,000+ hits daily on average). In this session, well tell you about the evolution of our program, pitfalls to watch out for in creating and managing your own blogging program, and how to get started. Well also discuss the current generation of college-bound high school students, how their communications preferences and practices have evolved with the web, and how/why blogging and other Web 2.0 initiatives fit so well into this context.



Participants will learn:
  • how the target audience prefers to communicate, and how and why blogging works so well in this context
  • the benefits and risks to launching an admissions blogging program
  • the amount of work involved and what resources are necessary
  • how to get started

Who should attend?

Anyone who is thinking of starting an admissions blogging program to complement their existing marketing initiatives. In particular, anyone who feels that telling the stories of their school through primary sources would capture the attention of a greater audience.    


Who is the speaker? 

Ben Jones is Associate Director of Admissions and Director of Recruitment in the MIT Office of Admissions. A graduate of Oberlin College, he built from scratch and manages its bloggers and community. Ben has been a writer/editor, designer, and communications strategist for over a decade, working for a variety of corporate and non-profit clients prior to joining MIT in 2004.



How do I register? 

You can purchase a single presentation or a pack of 3, 6 or 12. To register, add the product(s) to your cart and enter the appropriate coupon code if purchasing more than two events.   

Coupon code for 12 presentations - 12ondemand

Coupon code for 6 presentations - 6ondemand

Coupon code for 3 presentations - 3ondemand

Or you can register via fax by clicking on this form:  Paper-based registration form   


How does it work?  


1.  We email you a link and password that will give you access to the On-Demand Training presentations
2.  You distribute the link and password to your entire faculty and staff via email
3.  You will have access to these links indefinitely 



What are the benefits of on-demand trainings? 

  • Accessible: Email the trainings to your entire faculty and staff, so they can take advantage of training opportunities anytime, anywhere.   They can watch in the comfort of their office, their home or while traveling.
  • Cost-Effective:  No travel required.  An innovative way to provide your entire faculty and staff with a variety of professional development opportunities for one low price!  The more you train the more you save, as the registration fee is per institution, not per person.
  • Easy:  Its as easy as point, click, participate.  And if you run into any problems, were always here to help.
  • Practical:  Our training sessions focus on the most critical and relevant issues facing educators today.  Our primary goal is to provide participants with the information, training and skills necessary to immediately implement positive change at their institutions.
  • Top-Notch Speakers:  Our speakers are subject matter experts and recognized in their field. 
  • No Expiration:  When you purchase an On-Demand Training, it is yours indefinitely.  You can use it whenever and as often as you want, offering consistent training to all of your hires.
  • Satisfaction Guaranteed:  Our On-Demand Trainings are 100% guaranteed.  Thus, there is no risk.  If you are not completely satisfied, we will refund your money in full.

How will we use these trainings? 

  • Hybrid Professional Development:  Distribute an On-Demand Training to faculty and staff at the beginning of each month and plan a discussion session at the end of the month to determine how you will implement the strategies presented.
  • Online Faculty and Staff Learning Communities:  Distribute On-Demand Trainings to faculty and staff so they can watch anytime, anywhere.  Contact Innovative Educators at and we will create an online discussion group specifically for your institution at no extra charge. 
  • In-Service Training:  Plan a day and time to show an On-Demand Training in a lecture hall or large conference room and invite faculty and staff to attend debrief immediately following the presentation.
  • Staff Recognition:  Develop a program around the On-Demand Trainings with monthly themes and recognize the staff members that implement the best idea related to the theme.
  • Team-Building:  Utilize these On-Demand Trainings to develop cross-functional and cross-discipline teams to foster collegiality.
  • New Employee Training:  Include these trainings as part of your new employee training program to ensure consistency.
  • Implementation and Follow-Up:  Use the guide and evaluation materials provided by Innovative Educators to plan, implement and track your progress.