Latino Students: Promoting Access and Success

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Early Bird Registration Price $595.00

Attendees Names and titles*:

Latino Students:  Promoting Access and Success
March 27th & 28th, 2008
San Diego, CA
Embassy Suites Hotel

Conference is located in downtown San DiegoCalifornia, in the heart of Seaport Village!
There's still time to register!

Join us and you will have the opportunity to discuss the obstacles that our Latino students face as they attempt to access higher education and achieve success.  More importantly, you will learn innovative, practical and successful strategies that you can implement at your own institution that will enable you to help our Latino youth overcome these obstacles on their path towards a college degree.

Presentation topics include:
  • Current legislation and policies
  • Unique needs of Latino students regarding financial aid and recruitment
  • Innovative strategies that facilitate academic achievement
  • Institutional policies that support retention efforts
  • Engaging Latino students in campus/college activities
  • Developing corporate and community partnerships
  • Strategies for creating a campus atmosphere that promotes engagement and success
  • And more

Wednesday, March 26th 
5:00pm-7:00pm:      Early Conference Registration in the Hotel Lobby

Thursday, March 27th  

Today's program focuses on specific strategies used to facilitate access to higher education for our Latino students.  You will learn how to get Latino students interested and committed to your institution using best practices from across the country, as well as how to help them overcome the obstacles that many of them face.

6:30-9:00: Hot cooked to order breakfast buffet in Atrium (included in registration fee)

7:00-8:00: Registration outside Monterey Conference Room (second floor)
8:00-8:15: Welcome
8:15-9:30: From Ugly Betty to the Higher Education Act:  National Perspectives on Promoting Latino  Access and Success
9:30-9:45: Break
9:45:11:00: Successful Strategies for Advancing Latino/a Students Through the P-20 Pipeline
11:00-11:15: Break
11:15-12:15: Breakouts

  • Keys to Recruit and Retain Hispanic Students at Your College

  • Latinos' aversion to borrowing to pay for college:  What do we know and what can we do?

12:15-1:30: Lunch (included in registration fee) 

1:30- 2:30: Breakout Session (choose one)


  • Latino Community and Campus Partnership Program
  • Recruiting and Retaining Minority Males: Strategies for Success

2:30-2:45: Break

2:45-3:45: Breakout Session (choose one)


  • Case Study:  Increasing Latino Enrollment in California’s Public Universities
  • TBD

3:45-4:00:  Break
4:00-5:00:  Breakout Session (choose one)
  • ¡Ayuda! – Live Online Tutoring and Writing Support WHEN, WHERE and HOW Latino Students Need It
5:30-6:30:  Informal Exchange i.e., Networking and Complimentary Food and Spirits 


Dinner on own


Friday, March 28th 

Today's program focuses on strategies that are used to engage Latino students and help them achieve their educational goals.

6:30-9:00: Hot cooked to order breakfast buffet in Atrium (included in registration fee)

7:15-8:15: Breakfast Discussion

                Creating a Plan – Moving from Theory to Practice

8:15-9:45:  Safe to Relate:  Best Practices for Affirming a Multicultural Campus Community
9:45-10:00: Break
10:00-11:00: Strategies for Improving Latino/a Student Engagement: An Essential Element for Latino/a Success
11:00-11:15: Break

11:15-12:15: Breakout Session (choose one)


  • Teaching Unprepared Students: Strategies for Promoting Success and Retention in Higher Education
  • Driving Student Success through a Culture of Evidence 

12:15-1:30: Lunch (included in registration fee)

1:30- 2:30: Breakout Session (choose one)

  • Hey Chuy!  We’re not in San Antonio anymore! 
    (Creating a campus atmosphere that promotes engagement and success)
  • Improving Hispanic Attainment in South Texas: Building Community among High School, the Community College, and the University

2:30-2:45: Break

2:45-3:45: Breakout Session (choose one)

  • Comprehensive Student Advising: An Integrated College-Wide Approach to Facilitating Hispanic Student Success
  • Increasing Latino Student Participation in Study Abroad Programs

* Agenda subject to change

Who Should Attend

- Directors of Diversity
- Admissions Directors & Staff
- Faculty
- Recruiters
- Presidents & Vice Presidents
- Deans
- Advisors
- Enrollment Management Administrators & Staff
- Marketing & Communications Professionals
- Student Services/Affairs Administrators & Staff
- Institutional Advancement Experts

Feel free to contact us to find out if this conference is right for you.

Multiple Attendees
Buy 3 registrations and the 4th registrant is free!

al for details on how to receive this discount. 

Dr. Frank Sanchez is currently the Associate Vice Chancellor for Enrollment and Student Engagement at the University of Colorado Denver and Health Sciences Center.  Growing up in Cheyenne, Wyoming, he completed his undergraduate degree in Psychology with a minor in Chicano Studies from the University of NebraskaLincoln.  Dr. Sanchez received his MS degree in Student Affairs and Higher Education from Colorado State University where he researched retention strategies for first-generation, low income Latino(a) students and developed a retention program that lead to a 95% retention rate among first-year Latino(a) students.  Dr. Sanchez received his Ph.D. in Higher Education Administration and examined the impact of learning communities on academically underprepared college students for his dissertation study. For over 15 years, Dr. Sanchez has presented at national conferences in the areas of minority student recruitment and retention, issues effecting Hispanic Serving Institutions and strategies for designing quality undergraduate experiences as well as systems for enhancing student engagement.
Dr. Deborah A. Santiago is the Vice President for Policy and Research at Excelencia in Education and brings her extensive experience in education policy and research to the challenge of accelerating Latino student success.  As an analyst at the U.S. Department of Education, she led components of the Department's reauthorization of the Higher Education Act, participated in several evaluations of national programs, and was responsible for developing the agency's initial budget for student financial aid programs. As Deputy Director of the White House Initiative on Educational Excellence for Hispanic Americans, Deborah worked with federal agencies to evaluate how their programs served Latinos and produced multiple reports on the status of Latinos in education, including primary author of "Creating the Will: Hispanics Achieving Educational Excellence. 

Hector A. Bauzá is a native of Puerto Rico. He has been Vice President and Account Director for Saatchi & Saatchi - Puerto Rico, Vice President for Natcom Sales - Latin America, Vice President of Marketing for Ponce Lions Baseball Club (owned by the Florida Marlins), and the General Manager at acclaimed radio stations in Orlando and Tampa, Florida.  Hector has national account experience with Amigo Supermarkets (second largest supermarket chain in Puerto Rico), InterAmerican University (largest private University in Puerto Rico), Isuzu, Arrow Air, Buena Vision Cable System, Universal Studios, and Disney Parks in Florida.  He is President and CEO of Bauzá & Associates, a full service integrated marketing agency with offices in Western Massachusetts, Boston, New Haven, CT and Puerto Rico.  Bauzá & Associates currently serves fifteen local, regional and national brands.  Mr. Bauzá serves on the boards of the Pioneer Valley chapter of United Way, Pioneer Valley Planning Commission (Board Member and Trustee), Plan for Progress, and the UMass Amherst Fine Arts Center.
Bob Biddle serves as a Southern California Regional Outreach Coordinator for the Campaign for College Opportunity. He is based in the Los Angeles office, and is responsible for outreach in Orange, San Diego, Imperial and Riverside counties. Prior to joining the Campaign, Biddle served as Chief of Staff for Assemblyman Tom Harman. Biddle has more than 20 years experience in government and the nonprofit sector. He served eight years on the Planning Commission for the City of Huntington Beach and 12 years (four as President) on the Board of Huntington Beach Tomorrow, Inc., a community watchdog organization. He has also worked on state and local political campaigns since 1986. Biddle received his bachelor's degree in Communications from the University of Southern California. Biddle also attended California State University, Fullerton and Golden West Community College in Huntington Beach.
David Pluviose is a senior writer for Diverse: Issues in Higher Education, a bi-weekly periodical chronicling the intersection between numerous dimensions of diversity — e.g. class, race, gender, socioeconomic status — and institutions of higher learning. His writing focuses on issues relating to two-year colleges and public policy. A graduate of Tufts University, David previously served as associate editor of Community College Week and also has a background in business journalism, having served as associate editor of Multichannel Merchant and Operations & Fulfillment magazines. He is the recipient of an American Society of Business Publication Editors national award for editorial excellence.  
Luzelma G. Canales currently serves as the Director of Grant Development, Accountability and Management Services. She is responsible for identifying and responding to grant opportunities, ensuring compliance with College grants/contracts, and facilitating accountability and management reviews for all college offices and departments. She serves as the College lead on the Achieving the Dream: Community Colleges Count initiative, which is a national project addressing the achievement and attainment gap for underrepresented students. She is also the lead in the Excelencia in Education Starting Point: Community College initiative, which focused promoting Latino student success. Ms. Canales has over 19 years of higher education experience. Luzelma was awarded the Meritorious Service Award in 1995 by the President of the University of Texas- Pan American and the Presidential Jaguar Excellence Award in 2005 by the President of South Texas College.
Ms. Canales holds a Bachelor of Business Administration from Pan American University, a Master of Business Administration from the University of Texas- Pan American, and is currently completing the requirements for a Doctorate of Philosophy in Human Resource Development from Texas A&M University- College Station.
Roland Carrillo is employed by the University of Northern Iowa as the Director of Financial Aid.  He also has served as the university’s Executive Director of Enrollment Management for 3 years.   Mr. Carrillo received his BBA in Finance from the St. Mary’s University and a MA in Higher Education Administration from the University of Texas at San Antonio.   Other positions held include Director of Financial aid at a community college in Texas as well as counselor for Talent Search.  Mr. Carrillo has facilitated many diversity workshops and has been involved in recruiting underrepresented students in higher education for over 30 years.   

Robert S. Cortez retired from Federal government after 30 years of service.  While working full time he completed Masters Degree studies in Management with an emphasis on Human Relations and Organizational Behavior.  During his career with the U.S. Department of Treasury he held first-line, mid-level, and executive managerial positions.  His career took him to work and live in various locations that include Phoenix, Los Angeles, U.S. Virgin Islands, Puerto Rico, Baltimore, Guam, Saipan, Washington, D.C., and Houston.  Much of his career was dedicated to training, teaching, mentoring, and coaching employees and subordinate managers.  He was selected from hundreds of applicants to serve as an instructor for Presidential Classroom for Young Americans, a Washington D.C. based nonprofit organization.  He is a government certified instructor and has experience designing interactive web-based training. 


As the Title V, UHV Connections Coordinator, Student and Academic Services, he manages an e-mentoring program designed to assist Hispanics, low income, first generation and other underserved students to achieve success in their education and increase graduation rates.  He serves as the liaison between UHV and CBC students, advisors, counselors, administrators, and executive staff.
Dr. Kathleen F. Gabriel was a high school social science teacher before she became a Resource Specialist for students with learning disabilities. Once she moved to the university setting, she developed an academic support program for at-risk college students. In addition, Dr. Gabriel was a Faculty/TA Development Specialist at the University of Arizona and taught graduate teaching courses. As an educational consultant, she created and facilitated over 500 educational workshops for professors, graduate teaching assistants, and academic advisors. Currently, she is professor at California State University, Chico in the Special Education Department, School of Education. Dr. Gabriel lives in Northern California with her husband, Michael. They have three children.
Charley Garcia is current employed at Palo Alto College as a Team Leader for the Career & Transfer Services Center.  He received his B.S. in Health Sciences from California University at Dominguez Hills and certified as a Physician’s Assistant by Drew Medical School in Los Angeles.   He works with students who are transferring to four year colleges and universities.  One of his accomplishments is successfully transferring over 100 students from Palo Alto College to the University of Northern Iowa in Cedar Falls IA.  Before moving to San Antonio, Charley worked with the University of California, Santa Barbara as an academic counselor with Chicano students.  A native of California, he has worked with college students primarily interested in the health professions since the 1980s.  He has devoted his entire life to ensuring access to higher education for underrepresented minorities. 

Andrew Gordon is the founder of Diversity Abroad. As an undergraduate at the University of San Francisco, he had the opportunity to study in Cuernavaca, Mexico and Seville, Spain. While studying abroad, he noticed that there were few other minority students participating in the study abroad programs. He researched the issue of under-representation in the study abroad arena and learned that lack of awareness and cost constraints were the two main reasons why more minority students didn’t take advantage of study and travel abroad programs. He started Diversity Abroad to address the issues that prevent these students from experiencing international-based education.  He earned a Bachelors of Science in Business Administration from the University of San Francisco. He is a member of NAFSA: Association of International Educators, and Net Impact and an alumnus of INROADS and AIESEC.  Prior to starting Diversity Abroad, Andrew worked as an associate at Deloitte and Touche in San Francisco, California and for Equifax as a credit analyst in Madrid, Spain.


Paul Hernandez currently serves as Dean of Counseling & Advising for South Texas College. He is responsible for providing leadership in the Office of Counseling and Advising. The department of Counseling and Advising provides academic advising, career and personal counseling, special services for students with disabilities, and assistance with special populations. Mr. Hernandez leads all training activities associated with the Beacon Advisement Program, a case-management approach to holistic student advisement. Mr. Hernandez has over 18 years of higher education experience including time as a full-time faculty member and Program Chair in Social Behavioral Sciences and continues to teach as an Adjunct faculty member. He has presented at numerous national conferences on the development and application of Bilingual Counseling Education Curriculum and the Promoting of Counseling Services via the Internet.  He has served as an institutional leader for the National Science Foundation as a member of the Foundation Coalition Program. The primary goal of this program was to expand math and science education to Minority Serving Institutions of Higher Education.  Paul was awarded the Student Services & Development Jaguar Excellence Award in 2006.  He is currently a Licensed Professional Counselor by the Texas State Board of Examiners of Professional Counselors and serves as a Licensed Professional Counselor Board Approved Supervisor.  Mr. Hernandez holds a Bachelor of Arts and Master of Science in Psychology from Texas A&M University- Kingsville.

William Serrata currently serves as the Vice-President for Student Services & Development for South Texas College. He is responsible for leading all areas within the Division of Student Services & Development, which include Admissions & Records, Counseling & Advising, Financial Aid, Student Welcome Centers, Student Outreach Services, Testing Services, Career Services, Job Placement, Special Programs, Student Judicial Affairs, and Campus Life. The Commissioner of Texas Higher Education has appointed Mr. Serrata to serve on the state Strategic Enrollment Management Committee. William currently serves on the Workforce Education Leadership Committee and has served on the Executive Committee for the Texas Association of Collegiate Registrars and Admissions Officers. He has presented at numerous National conferences as well as State conferences on subjects including Strategic Enrollment Management and Student Development. William was awarded the South Texas College Presidential Jaguar Excellence Award in 2006, the Pecan Campus Employee of the Year Award in 2005, and most recently was inducted as an honorary member of the Phi Theta Kappa International Honor Society. His expertise includes Strategic Enrollment Management and Hispanic Student Access to higher education.


Mr. Serrata holds a Bachelors Degree from Texas A&M University- College Station, a Masters Degree from The University of Texas at Brownsville and is currently completing the requirements for a Doctorate of Philosophy in Human Resource Development from Texas A&M University- College Station.

Peter A. Vogel
, founder and managing director of CulturePrep Inc., is an educator, consultant and noted speaker on advancing cross-cultural relations in education and other industries.  He has assisted people and groups around the world in need of a better understanding and appreciation of differences.  His experiences led him to design Safe to Relate, CulturePrep’s series of programs and services that build community across cultures.  His unique style is hard hitting, reality based, and committed to fostering improved relationships.  Vogel’s highlights and experience include administering Safe to Relate workshops and mediation services over the past 20 years to schools, businesses, faith-based organizations, and communities seeking a diversity-friendly environment;  equipping over 200 organizations with strategies to affirm diversity; directing worldwide enrollment operations for international multicultural youth leadership and exchange program; and making 17 international trips in three years and six consecutive yearly trips to Africa to fund and develop small businesses.

Jacqueline Walters is the Director of Disability Services/ Academic Advising Specialist at Pennsylvania State University Hazleton Campus.  She has focused her career on developing strategies to ensure the success and retention of at - risk culturally diverse students.


Jane Waitkus is an English Instructor and Director of the Teaching and Learning Resource Center at Penn State Hazleton.  She also serves as First Year Seminar Coordinator and is a member of the campus Strategic Planning Council.

Mrs. Waitkus holds a Bachelor’s Degree from Misericordia University, Dallas, PA, a Master’s Degree from the University of the District of Columbia, and a Master’s Degree from the University of Scranton.  She has focused her career on teaching Writing and American Studies.  Her research centers on family immigration issues.  As Co-Director of the Bridge to Academic Success college retention program and LIBRE, the Latino Outreach program, she continues to develop and implement classroom success strategies for first-generation culturally diverse populations.
Juanita Wright currently is employed at the University of Northern Iowa as an Assistant Director of scholarships.  She received a BA in Social Work and Spanish from the University of Northern Iowa.  Juanita  has also served as assistant director in Admissions coordinating minority recruitment.  She developed, planned and implemented traditional and non traditional programming to recruit American ethnic students to the university. She also developed the Jump Start orientation program for ethnic students, which is designed to assist new students in making a smooth transition to the university.  Juanita has also served as an academic advisor with EOP (Educational Opportunity Program) and has worked in higher education for 31 years. 
Valary Cruz been supporting higher education for 17 years.  Throughout her career working for both publishers and educational technology companies, Valary has gained insight to challenges faced by institutions of diverse profiles and helped implement solutions for student success.  This includes working closely with campuses, including many Title V recipients, throughout regions with dense Hispanic student populations.
Hotel, Travel and City Attractions

Embassy Suites Hotel
San Diego Bay - Downtown
601 Pacific Highway
San Diego, CA 92101
Phone:  619.239.2400 
*Group rate:  $179/night (through March 10th - based on availability)
*To register online, please click here.  
*If you call to make your reservation, you must mention Innovative Educators to receive the group rate.
Take a tour


 Embassy Suites Hotel Amenities

  • Premiere waterfront location
  • Across from Seaport Village
  • Within steps of the San Diego Trolley
  • Located within blocks of Horton Plaza Shopping Center and the historic Gaslamp District
  • Living Room Area
  • Sleeper sofa
  • Private bedroom
  • Bath and dining/work area
  • Two televisions
  • Two dual-line telephones with voice mail and data ports
  • Wet bar
  • Refrigerator
  • Microwave
  • Coffee maker complete with supplies


Airport Information 

Attendees should arrive at the San Diego International Airport (Lindbergh Field); Airport Code: SAN

Getting from the Airport to the Hotel 

Embassy Suites provides a complimentary airport shuttle.  The Hotel Shuttle is black with the Embassy Suites name and logo

  • Locate the nearest courtesy phone near the Baggage Claim area.
  • Refer to the adjacent directory for the direct dial extension to the hotel or call the hotel number listed above from a mobile phone.
  • Caller should identify him/herself to the operator/agent on the line that he/she has a reservation with the hotel.
  • After the agent verifies the reservation(s), the caller will be given instructions/directions for the pick up location, as well as an estimated time of arrival.
  • Guests are advised to call the hotel only after they have claimed their luggage and are actually ready for pick up, as the vehicles are not allowed to wait in the pick up area.
  • Please note that the last Airport shuttle pick up is at 10:30 p.m. 
Getting from the Hotel to the Airport 

  • The shuttle departs from the hotel to the Airport on an hourly basis, at the top of each hour, starting at 5:00 a.m.
  • Although advanced reservations are not taken, we do request that all passengers notify a Front Desk Agent 10-15 minutes before the hour of the shuttle departure they wish to board.  This enables the Front Desk to ensure that all intended passengers are accounted for.
  • Passengers can wait in the Hotel Lobby, where the Shuttle Driver will make an announcement prior to departing.
San Diego Attractions

You will find a whole range of cultural and historic attractions in the greater San Diego metropolitan area.
For additional information on the area be sure and visit The San Diego Convention & Visitors Bureau- An
informative site on the attractions in and around San Diego

San Diego Attraction Links:

  • Old Town Trolley Tours - Stops directly at the conference hotel. Old Town Trolley Tours® allows you to get off at any of our convenient stops situated close to all popular attractions, shops and restaurants. When you're ready, just re-board the Old Town Trolley® and it's on with the tour. Spend as much time as you like in any of the locations as you make one complete loop. See and Visit... Old Town State Park, Seaport Village, Horton Plaza, Coronado Island, Hotel Del Coronado, San Diego Zoo, Gaslamp Quarter, San Diego Museum of Art, Natural History Museum, Aerospace Museum, Lindbergh Field, Naval Station San Diego, Balboa Park, El Prado, Heritage Park, Star of India, Whaley House... and much more.

Whale Watching Tours

  • Discover Sailing
  • Hornblower Cruises and Events
  • H&M Landing
    For information and reservations call 619-222-1144
  • Islandia Sportsfishing
    For information and reservations call 619-222-1164
  • Morning Star Charters
    For information and reservations call 619-226-4052
  • San Diego Harbor Excursion Whale Watch Adventure
    For information and reservations call 1-800-442-7847
  • San Diego Harbor Excursion

Tijuana, Mexico

  • Tijuana Mexicois only 15 minutes from the RESNET Conference site.
    Learn what you can see and do in our sister city south of the border.