This is a webinar that focuses on higher education recruitment and retention strategies. Colleges and Universities can access this online event for professional development and training.

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Maximize Your Reach: Using Technology to Connect with Diverse Students

Our Price: $295.00

Product Code: 954

Description

Maximize Your Reach: Using Technology to Connect with Diverse Students

Recording Available!

Overview

Using technology is essential in attracting students to your institution and creating an atmosphere that cultivates success. Students want increased access, opportunity, and options available 24/7. However, students from different socioeconomic groups have varying access to computers and the Internet, keeping the digital divide open. Computer and Internet use among K-12 students is affected by such socioeconomic factors as parent education attainment; poverty status, and family income. Additional factors of race and ethnicity; household composition; and metropolitan status wedge a deeper stake in use factors. This session will highlight cutting-edge technology solutions that you can use to dramatically increase your applicant pool/ retention rates, while also addressing the digital divide issues that affect many of your students.

Questions that will be addressed during the presentation:

� What are the latest and greatest technology tools used in recruitment/ retention?

� Do African-American males use podcasts, wikis, websites and social newworking sites at the same rate as White males?

� What is the digital divide?

� Are equal percentage of African-American and White high school students setting up profiles on college Web sites?

� How do you keep up with the ever changing technology world while at the same time making sure you also accommodate students who may not have access to the latest technology?

� What kind of internal studies have you conducted to around technology and diverse student populations?

� How does the digital divide affect your recruiting practices?

� How do you begin to bridge the digital divide?

Who are the presenters?

Dr. Bruce Chaloux is Director of Student Access Programs and Services at the Southern Regional Education Board in Atlanta, Georgia. He founded and continues to direct the 16-state Electronic Campus initiative of the Southern Regional Education Board. The Electronic Campus, the South�s �electronic marketplace� for distance learning courses, programs and services, has grown to include more than 25,000 credit courses and 750 degree programs from 300 colleges and universities in the region. He led SREB�s efforts to establish an integrated regional learning portal incorporating the Electronic Campus, launched in early 2004 and later the first �vertical� in the regional portal�the TeacherCenter.org�launched in November, 2004. He also directs SREB�s Distance Learning Policy Laboratory, which addresses policy �barriers� in distance learning. One focus of that activity, adult learners, became a Lumina-supported �Adult Learning Campaign� project, with ongoing work in Louisiana to establish �degree completer� programs at the associate�s and bachelor�s levels (CALL). In the Fall, 2005, he led an effort to assist students impacted by Hurricanes Katrina and Rita along the U.S. Gulf Coast. �Sloan Semester,� an award-winning project undertaken in cooperation with the Sloan Consortium, made available online courses from 158 colleges and universities from across the country free of charge to students in a condensed �semester.� More than $3.1 million of contributed tuition and fees allowed nearly 2,000 students to continue their studies and to return to their home institutions in 2006.

He has published numerous articles and chapters in professional journals and books and has contributed to numerous reports on technology, quality assurance and distance learning, has made over 500 presentations on these and related topics both in the U.S. and abroad. He has served as a consultant to some 20 states, to numerous colleges and universities, and has worked internationally with agencies or institutions in Canada, Hong Kong and the United Arab Emirates.

Executive Director, Ex-Officio member of the Board of the Sloan Consortium -
John R. Bourne, Ph.D. is Professor of Electrical and Computer Engineering at Olin College, Professor of Technology Entrepreneurship at Babson College, and directs the Sloan Center for on OnLine Education at Olin and Babson Colleges. He was previously Professor of Electrical and Computer Engineering and Professor of Biomedical Engineering at Vanderbilt University, where he had been on the faculty since 1969. He founded the Journal of Asynchronous Learning Networks and remains as editor. He established the Alfred P. Sloan Foundation supported Asynchronous Learning Network (ALN) Web in 1996. In 2008, he incorporated Sloan-C as a non-profit corporation in the state of Massachusetts.

Kim Reid is a Program Director and Senior Analyst at Eduventures, where she is responsible for directing the research agenda and all activities in the Enrollment Management Learning Collaborative. She provides members with strategic insight into areas including developing focused marketing and communication plans, maximizing resources devoted to search, assessment of retention risk, tuition pricing, and financial aid leveraging. Kim�s research has been featured in several publications including The Wall Street Journal and The Boston Globe and she has also appeared on television as an expert in the area of college search. She has presented at the American Marketing Association Symposium for Higher Education as well as numerous other education and communication conferences. Kim has more than ten years of experience in research, assessment, and program evaluation in a wide variety of educational settings. Most recently Kim was a Consultant at the Intercultural Resource Corporation where she developed training materials that explore multicultural communication for clients in business, education, and healthcare. Prior to that she worked at Rockman Et Al, an independent evaluation firm, where she conducted in-depth evaluations of programs employing technology in support of K-12 school reform initiatives. She has also explored the effectiveness of curriculum-based children�s television programming such as Bill Nye the Science Guy and Ghostwriter while at Rockman Et Al as well as at the Children�s Television Workshop where she won a graduate research fellowship. At Indiana University, Kim taught introductory telecommunications classes and conducted research on communication strategies in distance education classrooms. Kim holds a B.A. from Duke University, an M.S. from the Newhouse School of Public Communications at Syracuse University, and has completed her Ph.D. coursework in mass communication at Indiana University.

Dr. Jeton McClinton is a faculty member at Jackson State University. She teaches research methods, statistics and technology courses in the Department of Educational Leadership. She received a B.A. from Washington State University, a M.Ed. from the George Washington University and a Ph.D. from Mississippi State University. Her research interests include faculty professional development, social networking, virtual learning communities and student learning styles in electronic courses.

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