|
Increasing Enrollment and Retention via Technology: Blending High Tech and High Touch
June 18th - 20th, 2008
Cincinnati, OH
Conference is located at the Hyatt Regency
Register Now - Pay by September 1st!
(Note: We update this page weekly with new sessions and speakers. Keep checking back!)
Overview
Using technology is essential in attracting students to your institution and creating an atmosphere that cultivates success. Some feel that when incorporating technology you lose the personal touch that makes institutions memorable. However, high tech and high touch do not have to be mutually exclusive. Knowing how to use technology to target the individual needs of students is the key to successful implementation.
The first day of the conference will focus on recruiting and marketing, and the second day will focus on student engagement and retention. Our speakers will demonstrate cutting-edge technology solutions that combine high tech with high touch so that students feel welcome and supported. The strategies presented will help you dramatically increase your applicant pool and your retention rates. The final half-day workshop pulls it all together and gives you the tools to implement change at your institution.
Over 25 sessions, new speakers, new topics, cutting-edge strategies!
"Thanks to you and your colleagues for putting together such a wonderful conference. It was outstanding, I have my work cut out for me in trying to implement so many of the great ideas I was hearing."
Peter Haeg (2006 Attendee)
University of Minnesota College of Pharmacy
Conference Topics
-
Effective marketing in a high-tech world
-
Recruiting/Marketing in a Web 2.0 Environment
- Online orientation
-
Virtual recruiting techniques
-
Marketing to the gamer generation
- YouTube
- Text messaging and marketing
- Website development
- Tech-based communication plans
- Podcasting
- Social networking
-
Online mentoring programs
-
Creating a technologically collaborative atmosphere
- FAQ systems
-
Creating a technology based enrollment management plan
Tuesday, June 17th
5:30 - 7:00pm - Early registration in the hotel lobby.
Wednesday, June 18th
Today's program focuses on using specific strategies to recruit students who are accustomed to receiving information via technology, while at the same time not losing the "personal touch" that students desire. You will learn how to get students interested and committed to your institution using methods expected by the new generation of students.
7:30-8:30: Registration and Breakfast (included in registration fee)
8:30-9:00: Welcome
9:oo-10:15: Born to Be Wired: Technology, Communication and the Millennial Generation
10:15-10:30: Refreshment Break and Exhibitors
10:30-11:45: Technology, Recruitment and Student Centeredness
11:45-1:00 Lunch
1:00- 2:15: Breakout Session (choose one of three)
- Data Mining: How to Change your Freshmen Class with Data, Technology and Marketing
-
To Blog or not to Blog: Deciding What to do, When and Why in Your E-Recruitment Plan
-
I can do THAT with Google?
2:15-2:30: Refreshment Break and Exhibitors
2:30-3:45: Breakout Session (choose one of three)
-
Blogging 201: Taking it to the Next Level
-
It's the End of the Web as We Know it (and I Feel Fine!)
-
Social Media and Higher Ed
3:45-4:00: Refreshment Break and Exhibitors
4:00-5:00:
5:30-7:00: Informal Exchange i.e., Networking and Complimentary Food and Spirits
7:00: Cincinnati Reds Games - Come for the Education, Stay for the Celebration with Hobsons!
Join Hobsons and other Innovative Educators attendees for a night under the lights and take in a baseball game as the Cincinnati Reds face the Los Angeles Dodgers on Wednesday, June 18. Located just a short walk from the Hyatt Regency, Hobsons invites you to Great American Ball Park for an opportunity to network with other Hobsons clients and relax after your first day at the conference. The game starts at 7:10 p.m. and will include food and beverages.
Located right on the banks of the Ohio River, Great American Ball Park serves as the home for the Cincinnati Reds, baseball’s first all-professional team. The park boasts breathtaking views of the city and the Kentucky riverbanks for the ultimate fan experience, and provides a unique tribute to the Reds’ rich history.
Don’t miss the first pitch—step up to the plate and make your reservation today! Please RSVP by email (mfeiten@hobsons-us.com) or via phone at (800) 927.8439 ext 3286 by Monday, June 16.
Dinner on own
Thursday, June 19th
Today's program focuses on keeping students connected to your institution using high tech and high touch student services and advanced communication tools. Student success will be the focal point of all discussions.
7:45-9:00: Breakfast (included in registration fee)
Website Critiques (8:00-8:45am)
9:00-10:00: The Future of Student Services Will be Decided by Today’s First Graders
10:00-10:15: Refreshment Break and Exhibitors
10:15-11:15: Podcasting in Education: Connecting with the iPod Generation
11:15-12:00: Social Media Roundtable
12:00-1:00: Lunch (included in registration fee)
1:00- 2:15: Breakout Session (choose one of three)
- Preparing for the Future: Retaining your Students with Technology
- A Space for us: Building an Online Alumni Community in a Web 2.0 World
2:15-2:30: Refreshment Break and Exhibitors
2:30-3:45: Breakout Session (choose one of three)
3:45-4:00: Refreshment Break and Exhibitors
4:00-5:00: Breakout Session (choose one of three)
Dinner on own
Friday, June 20th
This three-part final session brings everything you've heard into one place with the primary focus on execution - how do you take what you've learned and put it into action back at your campus. We'll review the issues of who, what and when with regard to the use of technology in recruiting and retention. Ample time will be given to open discussion, sharing and planning steps to execute ways of improving your efforts. Issues related to budgeting, staffing and planning will help you and your staff focus on change.
7:30-8:30: Breakfast (included in registration fee)
8:30-11:30: Recruiting and Retention 2.0
Exhibitors hours
Wednesday: 9-4
Thursday: 8:30-4
Friday: 8-10:30
Note: Agenda subject to change
Who Should Attend
-
2 and 4-year Institutions, Public and Private
-
Admissions Directors & Staff
- Recruiters & Advisors
- Enrollment Management Administrators
-
Publications Directors, Editors/Writers
-
Directors of University Relations & Advancement
-
Marketing/PR Administrators & Staff
-
Directors of Media Relations & Services
-
Directors of Institutional Communication
-
Directors of Online Product Development
-
Directors of Web Strategy
-
Website Developers
- Online Learning Administrators & Instructors
- Instructional Designers
-
Student Services/Affairs Administrators & Staff
Feel free to contact us to find out if this conference is right for you.
Multiple Attendees
The 4th registrant is free!
Register your first 3 participants and then contact Valerie Kisiel for details on how to receive the discount.
Speakers
Mark Greenfield is a highly regarded, influential member of the higher education web community. He is an accomplished speaker who frequently presents at a wide range of higher education conferences and meetings where his thought provoking commentary on the impact of emerging technology on college campuses challenges audiences to rethink their basic assumptions about web communications.
Mark has worked at the University at Buffalo for over 20 years. He has been a full time web professional for the past 12 years, currently serving as Director, Office of Web Services. He began his career at UB as a supervisor for Instructional Technology Services where he played a significant role in integrating technology into the classroom. Mark has also served as a visiting instructor in UB’s former School of Informatics. His research interests include emerging technologies, the social web, the mobile web, the Millennial Generation and their use of technology, and the impact of globalization and technology on the academy.
Susan Hallenbeck serves as a product manager for Enrollment Management and Student Services at Datatel, Inc. Susan’s work focuses on developing Strategic Enrollment Management (SEM) initiatives for clients, and her work involves research and presentations on a wide range of SEM-related topics. Before joining Datatel, Susan worked in college and university administration for over 20 years, primarily in the areas of admissions and enrollment management. She also served an academic advisor for four years while pursuing her doctoral degree. In addition, Susan has been a management consultant in the public sector, specializing in labor relations.
Susan earned her Ph.D. in Higher Education Policy and Leadership from The Ohio State University, and also holds an MBA from Ashland University and a BA from Ohio Wesleyan. She has been an active member of NACAC and has served on the Executive Board for two different regional NACAC affiliates. She hosts a professional blog and has been a popular presenter at many national professional conferences.
Matt Herzberger has more than eleven years of web experience with eight years in higher education. He started in the corporate world as a production assistant for a higher ed web design agency where he produced sites for various universities and colleges. He then moved into higher education as a designer and strategist for various institutions. Matt is a big fan of social media and uses it in his professional and personal life. He blogs on his website,http://www.mattherzberger.com. He is co-founder of http://bloghighed.org and http://webforchange.org.
Portia Kabler has been supporting higher education for 9 years. Throughout her career working for both publishers and educational technology companies, Portia has gained insight into challenges faced by institutions of diverse profiles and has helped implement technology solutions for student success.
Dr. Dean R. Kahler is currently the Associate Vice President for Academic Affairs - Enrollment Management at Western Kentucky University. In his current role, he leads a team of directors from the offices of Admissions, Registrar, Financial Aid, Academic Advising and Retention, Finish WKU Program, Student Disability Support Services and the TRIO Programs. Prior to his current position, Dean was the Director of Admissions at WKU. During his tenure as Director of Admissions he was responsible for supervising marketing and outreach, recruitment, admissions processing, telecounseling, campus tours, international recruitment, orientation and publications. During his service to WKU, that institution realized a significant growth in enrollment and has been the fastest growing university in Kentucky for the last several years. Dean has recently authored a chapter in AACRAO’s The College Admissions Officer’s Guide which is titled “Technology Enhanced Recruitment Communications”.
Dean has a Ph.D. from Southern Illinois University Carbondale and a Masters Degree in Public Administration from SIUC. His undergraduate degree in Sociology: Criminal Justice was received from Winona State University in Winona, Minnesota. Dean has serves in various professional roles including SACRAO’s Editorial Journal Review Board, the Kentucky ACT Advisory Council, teaching AACRAO’s online Admissions Manager 101 course and served on the Admissions Policies and Practices Committee and he is currently the President of KACRAO.
Mary Beth Kurilko, Temple University, BA SCT ’98, M Ed ’00, Director of Web Communications, is enjoying her second career in higher education. Prior to coming to Temple in 1995, Mary Beth honed her marketing and communications skills working for ten years as an executive in the travel and hospitality industry. She joined Temple’s Office of Undergraduate Admissions in 1998, quickly distinguishing herself as a strategic thinker and project manager. Some of Mary Beth’s key accomplishments in admissions included building the tour guide program, developing an e-communications strategy, launching a new undergraduate admissions website and managing the print and direct mail recruitment plan.
In October 2006, Mary Beth accepted the position of Director of Web Communications, the brand manager and editor-in-chief of Temple’s web presence, providing web marketing and communications direction across the University. Her key responsibilities are managing the overhaul of Temple’s homepage and first-level web pages, enforcing the graphic identity standards and developing University-wide web policies. Under the umbrella of Institutional Advancement, Mary Beth also manages myowlspace.com, Temple’s new (launched July 2006) website for alumni featuring social media features such as message boards, chat, career mentoring and professional networking.
Brian Niles has established a national reputation as a leading authority on interactive recruiting in higher education and regularly appears as a speaker and workshop leader at conferences around the country. Prior to co-founding TargetX and becoming its CEO in 1998, Brian served for 15 years in college admissions and enrollment management positions and as a marketing consultant at colleges, universities and non-profit organizations. Today, TargetX serves approximately 450 colleges and universities with effective electronic tools such as email, event, chat, blog, social networking, and content management tools as well as recruiting solutions to enhance the campus visit experience, develop more connected search campaigns and revolutionize the integration of print and web efforts. In 2007, TargetX launched a free service, MyCampusVisits.com - a search engine of campus admissions events for prospective students.
Janice Ooten has been with the University of Cincinnati since 1984 and working in Raymond Walters College's office of Outreach and Continuing Education (OCE) since 1997. Before joining UC, she held private industry positions at Proctor & Gamble and Mead Paperboard. As Program Manager for OCE, Janice manages the administrative & bureaucratic duties associated with all distance learning courses on the RWC campus. She acts as liaison with academic departments at the college, as well as the university, to market these classes, and to ensure proper reporting to Ohio Board of Regents.
She serves on several committees at the college, including the RWC Distance Learning Task Force, the RWC Academic Enterprise Committee, and the RWC Higher Learning Commission Self-Study Committee. A firm believer in continuing education, Janice demonstrates her dedication not only as a staff member, but as an active student at the University of Cincinnati.
Sasha Peterson is the Vice President of Sales and Services for Hobsons EMT. Prior to joining the Hobsons team in 2004, Mr. Peterson was the VP of Sales and Operations at Academic Engine, leading the organization to an expanded client base of more than 150 institutions and establishing a highly successful client development model that has now been applied within the Hobsons EMT Division. Mr. Peterson’s team is responsible for implementation of all Hobsons EMT products and the development of all client relationships. Mr. Peterson’s dedication to providing world-class service to the Hobsons EMT client base is a crucial element of the success of Hobsons. Mr. Peterson is a graduate of the University of California, Berkeley.
Adrian A. Schiess is Director for Student Success and Retention at Xavier University in Cincinnati, Ohio. Over the last 18 years, he has been responsible for planning, developing, coordinating, and administering the Freshman Year Experience Programs and the Xavier Retention Model. He is the ombudsman for the freshman class, and is the University’s retention officer. His work has contributed to a 90% retention rate for freshmen matriculating to the sophomore year and a 70% four year graduation rate. These high retention and graduation results have created millions of dollars in additional revenue for Xavier. Mr. Schiess earned his Bachelor of Science degree in history and his Masters degree in Educational Administration, both at Xavier University.
He has received the Noel/Levitz Center for Student Retention Excellence award in 1992 and the “Outstanding National Freshman Advocate Award” from the Freshman Year Experience Center of the University of South Carolina in 1998. He is a graduate of the United States Army Command and General Staff College and a Retired United States Army Lieutenant Colonel.
Roger J. Thompson is responsible for all areas related to the recruitment and retention of students. This effort is implemented through the following OEM departments: Office of Admissions, Office of Enrollment Planning and Research, Office of Orientation Programs, Office of the Registrar, Office of Undergraduate Scholarships, Office of Student Financial Assistance, and the Office of System Design and Development. These departments are responsible for providing services to currently enrolled students and those students interested in enrolling at Indiana University. Additionally, the Office of Enrollment Management provides services to the faculty and staff of IU, as well as community members, alumni, and supporters of Indiana University.
During Dr. Thompson’s tenure at Indiana University, the quality of the freshman class has grown to the highest level in the history of Indiana University. Additionally, new financial aid programs have been developed and implemented to help low and middle income families with the cost of attending Indiana University. This new attention and direction to recruiting the best and brightest has led to not only enrolling the most academically talented freshman class in IU history, but the most diverse freshman class in the history of the institution.
A native of the west coast, Dr. Thompson earned a B.A. in Broadcasting from California State University, Long Beach, an M.S. from the University of Central Missouri and a Doctorate in Higher Education Policy and Administration from the University of Southern California.
Brad Ward has been working in the Higher Education setting for 5 years, starting as a student assistant in the Marketing Department at the University of Illinois at Springfield. As a student in 2003, he created a personal website with photos, forums, and videos for both current and prospective students, which was later used as a primary recruitment tool by the University. The site averaged nearly 29,000 page views per month over its 2 year span. After graduation, he served as the Marketing and Recruitment Specialist at UIS for 1 ½ years. He has now been at Butler University for the past year, serving as the Electronic Communication Coordinator in the Office of Admission. His work is heavily focused in social media / social networking, email, and usability testing. He oversees the Butler Bloggers and BUForums and is the co-creator of http://www.bloghighed.org/, a site that aggregates many popular higher education blogs.
Frank Wray has been with the University of Cincinnati since 1995. During that time he has been involved in the curriculum development of a National Science Foundation-Sponsored Course and recently has successfully developed and deployed a popular non-majors biology course.
In addition to developing online curriculum, Frank has also served on educational conference panels that discussed the development and assessment of online courses and most recently Frank has completed a study that compared learning and attitudes in face-to-face and web-based biology courses.
Chris Collins is an IT Analyst in the UCit Instructional & Research Computing department at the University of Cincinnati. Chris specializes in developing supportable, sustainable enterprise services that integrate emerging technologies into existing and future curricula, including the introduction of an online course management system, podcasting, use of wikis and blogs in education, and virtual world technologies. She currently manages the campus-wide Podcasting and Second Life projects at the University of Cincinnati, and serves as the Second Life Ambassador for the Ohio Learning Network, a consortium of 80 colleges and universities in Ohio.
Dana Evans - Senior Consultant, Enrollment Management and Marketing
Dana has twenty years experience in higher education admissions, enrollment management and marketing. Her prior experience in higher education has given her a love and appreciation for learning and helping those in the field. Clients benefit from her expertise in student recruitment, retention and communication planning. Dana is a graduate of Furman University.
Hotel, Travel and City Attractions
Hyatt Regency Cincinnati
151 West Fifth Street
Cincinnati, Ohio 45202
The Hyatt Regency Cincinnati is connected to the downtown district by an extensive second-level pedestrian skywalk and is only six blocks from Great American Ball Park, home of the Cincinnati Reds. (The Reds play the LA Dodgers on June 18th at 7:10pm! Click here to purchase tickets.)
Group rate: $139/night for single/double/triple/quad
Cut-off date: June 1st
Reserve your room online: Click here.
Or call Central Reservations:1-888-421-1442
Be sure to mention Innovative Educators in order to receive the group rate.
Enjoy a deluxe room featuring one king or two double beds, a generous work desk, wireless high-speed Internet access (free for T-Mobile users; otherwise - $9.95/day), cable TV, coffeemaker, iron and ironing board, complimentary newspaper and Portico bath amenities. Some rooms offer floor-to-ceiling windows overlooking downtown Cincinnati or the Ohio River.
Travel
Airport
Attendees who are flying to Cincinnati should fly into Cincinnati/Northern Kentucky International Airport (CVG).
Shuttle to Hotel
Airport Executive Shuttle can take you into the city and give you a quick taste of the beauty and excitement of the Tri-State area, including downtown Cincinnati and the Kentucky side of the river. On-call service is provided to hotels and other locations throughout Greater Cincinnati and Northern Kentucky. Airport Executive Shuttle can also arrange to drop off and pick up at various sights and attractions along their route.
Shuttles to Downtown Cincinnati and Covington cost $15 one-way and $25 round-trip. Rates to other locations vary. Call 24 hours in advance to guarantee a reservation. Walk-up service is also available, however. For more information visit the Airport Executive Shuttle desk in any of our baggage claim areas or call (859) 261-8841 or (800) 990-8841.
Taxi Cab Service
Visit the taxi desk in the baggage claim area of Terminal 3 or use the courtesy phone near the exit of Terminal 2 (dial 3260) to make arrangements. Service is available 24 hours a day. The fare from the airport to downtown Cincinnati is $25. Call (859) 767-3260 for more information.
Cancellation Policy
Please submit an e-mail to us. All cancellations must be received in writing prior to May 25th and will be subject to a $100 processing fee per registrant. Registrants who cancel after the stated date will not be eligible for a refund. However, you may transfer your registration to another individual without penalty. In case of conference cancellation, Innovative Educators' liability is limited to refund of the conference registration fee only. |
