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Increasing Enrollment and Retention Via Technology: Strategies for Face-to-Face and Online Learning
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Boulder, CO Oct. 26th, 27th and 28th 2005
Conference is located at the St. Julien Hotel and Spa 900 Walnut St., Boulder CO-80302 |

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Interesting Facts “Seventy-nine percent of college students reported that Internet use has had a positive impact on their college academic experience. Nearly half reported that email enables them to express ideas to a professor that they would not have expressed in class.” (Pew Internet and American Life Project, 2005).
Any institution looking to promote online programs and services to bolster recruitment efforts and improve retention rates should at a minimum follow the basic standards of WCET and their regional accrediting body. WCET’s best practices document can be found online at http://www.wcet.info/resources/accreditation/
These statistics and suggestions were provided by Landon Pirius, one of our speakers at this exciting conference.
The new generation of students wants education to be convenient, seamless and accessible. They want increased access, opportunity, and options available 24/7. Using technology is essential in getting them interested in your institution and convincing them to stay. Whether you work in an online or a face-to-face learning environment, the enrollment management and technology strategies presented at this conference will prove instrumental to the success of your institution.
Registration fee includes breakfasts, lunches, snacks and welcome reception.
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Program Agenda
Who Should Attend
Speakers
Hotel and Travel Information
Boulder Sites and Attractions
Program Agenda
Tuesday, Oct. 25th (7:00pm-9:00pm) Early registration: Mingle with founders and other conference participants.
Wednesday, Oct. 26th (7:15am-3:45pm) Today’s program focuses on using specific strategies to recruit students who are accustomed to receiving information via technology. You will learn how to get students interested and committed to your institution using methods familiar to the new net generation of students.
7:15-8:15: Registration and Breakfast (included in registration fee) 8:15-9:00: Welcome: Gearing Up for the New Generation of Students 9:00-10:00: Integrating New Media into Enrollment Strategies 10:00-11:00: Admissions Strategies and the Web 11:00-11:15: Break and Vendors 11:15-12:15: Breakout Session (choose one)
- Technology and Your Enrollment Management Plan: Part 1
- Writing for the Web: Marketing Strategies from the Experts
- Online Courses: The Single Most Effective Way to Grow Your School
12:15-1:30: Lunch (included in registration fee) 1:30- 2:30: Breakout Session (choose one)
- Successful Email Marketing Strategies
- Grant Writing for Technology: The What, Where, and How
- New Media: Blogs, Discussion Boards, Chats, Instant Messaging
How They can Help Increase Enrollment
2:30-2:45: Break and Vendors 2:45-3:45: Breakout Session (choose one)
- What Type of Marketing Works for Students? Sharing results from student focus groups
- Using the Web to Recruit Millennials: Specific Strategies
- Connecting with Target Markets via Technology
5:00-6:30: Informal Exchange i.e., Networking and Complimentary Food and Spirits
Dinner on own
Thursday, Oct. 27th (7:45am-3:45pm) Today’s program focuses on keeping students connected to your institution using online student services and advanced communication tools. Student success will be the focal point of all discussions.
6:30-7:15: Infusing Energy i.e., Visit the St Julien Fitness Center (optional) 7:45-9:00: Breakfast (included in registration fee) Critique Your Website from an Admissions Standpoint (optional- during breakfast) 9:00-10:00: Get Connected: Using Technology to Help Students Succeed 10:00-11:00: Creating Comprehensive Online Student Support Services 11:00-11:15: Break and Vendors 11:15-12:15: Breakout Session (choose one)
- Technology and Your Enrollment Management Plan: Part 2
- 5 Ways to Increase Communication in an Online Class
- Online Advising, Career Services, Tutoring and Counseling Services
12:15-1:30: Lunch (included in registration fee) 1:30- 2:30: Breakout Session (choose one)
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Positively Impacting Drop Out and Transfer Rates Through Relationship Development
- Creating a Sense of Community: Online Student Unions, Chats, Discussion Boards
2:30-2:45: Break and Vendors 2:45-3:45: Breakout Session (choose one)
- Creating a Successful Online Orientation
- It’s Not Just about the Computer- Call Centers and Retention
- Creating Your Recruitment and Retention Plan
Activity in the City: DKO The Darren Kramer Organization (http://www.darrenkramer.org)- Original Funk, Jazz and Latin at Trilogy Lounge
Friday, Oct. 28th (8:15am-12:00pm) As the final and critical piece to this conference, today’s program will focus on how you can apply the strategies presented and implement them at your institution. We will also talk about ways to keep connected to other conference goers and presenters using blogs, discussion boards and more.
8:15-9:00: Breakfast (included in registration fee) 9:00-10:00: Impact Your Institution: How do I Implement Technology-Based Enrollment Strategies? How Do I Measure the Effectiveness of These Strategies? 10:00-11:00: The Politics of Getting IT Initiatives Done 11:00-12:00: Keeping in Touch and Building an Online Community: Blogs, Discussion Boards, Newsletters (Break into Communication Groups to discuss post-conference)
Note: Agenda subject to change
Who Should Attend
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Technology Professionals
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Admissions Directors
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Recruiters
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Admissions Advisors
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Enrollment Management Administrators
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Online Learning Instructors
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Online Learning Administrators
- Website Developers
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Marketing Administrators
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Communications Administrators
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Presidents, Vice Presidents, Deans
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Instructional Designers
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Student Services Administrators
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Student Affairs Administrators
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Institutional Advancement Administrators
Feel free to contact us to find out if this conference is right for you.
Multiple Attendees 3rd registrant from institution: $100 off registration price 4 or more registrants from institution: $150 off registration price
Register your first participant and then contact Erin Hoag for details on how to receive the discount.
Speakers
Dr. Geri Anderson Geri Anderson currently serves as Vice President of the Westminster Campus at Front Range Community College, the largest community college in the state of Colorado. Prior to that, she served as Dean of Student Services at FRCC, Associate Director of Undergraduate Academic Affairs at the University of Colorado, and Director of Competency-Based Teacher Education at Regis University. She has over 22 years of higher education administrative experience and has a unique and fun perspective regarding enrollment management. Geri Anderson earned her Master’s degree in Secondary Science Education from the University of Nebraska and holds an Educational Doctorate.
Dr. Jim Black Jim Black is currently the associate provost for Enrollment Services at the University of North Carolina at Greensboro. His areas of responsibility include Admissions, Financial Aid, Registrar’s Office, Student Academic Services (primarily responsible for advising and retention initiatives), Student Success Center, Evening University, and the student information system (SCT Banner). His areas of expertise include leadership, organizational change, customer service, strategic enrollment management, marketing, recruitment, and retention.
Dr. Black has published numerous book chapters and articles including articles as a feature writer for The Greentree Gazette. Some of his published works are:
- Navigating Change in the New Millennium: Strategies for Enrollment Leaders The Strategic Enrollment Management Revolution
- GEN Xers Return to College: Enrollment Strategies for a Maturing Population and, Essentials of Enrollment Management: Cases in the Field.
Dr. Black is one of only twenty-three IBM Best Practice Partners in the world, recognized as such for his institution’s delivery of exemplary student services as well as his expertise in change management and human resource management.
James Maraviglia James Maraviglia has been actively involved in admissions and recruitment for the past twenty-nine years. He was appointed Assistant Vice President for Admissions, Recruitment and Financial Aid at Cal Poly in 2002 after serving as the Executive Director of Admissions and Recruitment from 1993.
He has been directly responsible for reengineering the workplace of two very different institutions. He has won a series of awards from a number of professional associations for initiatives his unit has brought to the profession. He has also written numerous papers on enrollment planning, admissions, recruitment, and re-engineering the workplace through technology and now serves as a professional consultant to a number of institutions interested in implementing similar solutions for their enrollment initiatives.
Bob McCullough Bob McCullough is the Director of Marketing and Communications in the Office of Undergraduate Admissions at Case Western Reserve University in Cleveland, Ohio. Bob was formally named marketing director in the summer of 2004, following seven years of progressive responsibility within the admission office. Over the past two years, Bob and his team have played a critical role in advancing an aggressive set of enrollment goals at Case, building a complex infrastructure of systems to meet these needs. As the primary architect of Case’s e-recruitment strategy, Bob integrates web, email, and other emerging media with traditional marketing channels to form a comprehensive recruitment program.
Attend the conference to learn how Case Western Reserve University increased its applicant pool by 50% over two years, using the latest technologies in target marketing and e-recruitment.
Landon K. Pirius Landon K. Pirius is the Director of Enrollment Services & Registrar for Inver Hills Community College, which is part of the Minnesota State Colleges and Universities (MnSCU) system. Previously, Landon was the Associate Registrar at Minnesota State University, Mankato. While at MSU, Mankato, Landon was a member of the Distance Learning Taskforce and chaired the subcommittee focusing on developing and implementing online student and faculty services. Landon is primarily interested in developing and maintaining student services in an environment accessible to all students. As a peer reviewer for Minnesota Online, Landon evaluates the online readiness of student services for institutions wishing to implement online degree programs. His interest involves changing the way faculty, administrators, and staff view traditional, campus-based services and converting those services to an online format.
Adrian A. Schiess is Director for Student Success and Retention at Xavier University in Cincinnati, Ohio. Over the last 15 years, he has been responsible for planning, developing, coordinating, and administering the Freshman Year Experience Programs and the Xavier Retention Model. His work has contributed to a 90% retention rate for freshmen matriculating to the sophomore year and a 70% four-year graduation rate. These high retention and graduation results have created millions of dollars in additional revenue for Xavier.
Mr. Schiess earned his Bachelor of Science degree in history and his Masters degree in Educational Administration, both at Xavier University. He has received the Noel/Levitz Center for Student Retention Excellence award in 1992 and the “Outstanding National Freshman Advocate Award” from the Freshman Year Experience Center of the University of South Carolina in 1998. He is a graduate of the United States Army Command and General Staff College and a Retired United States Army Lieutenant Colonel.
Craig Powell is the entrepreneurial force and visionary behind ConnectEdu.
He previously founded IvyTutors, a study-skills company grounded in the theories of generational mentoring. This experience convinced Craig that technology was the only way to meet all students’ individual needs by democratizing access to crucial expertise. Craig’s vision and ConnectEdu have recently been cited in the Chronicle of Higher Education and Entrepreneur Magazine which named ConnectEdu “Hottest Teen-Focused Business - 2005.” Craig is a graduate from Brown University with a degree in economics and concentration in education policy.
Megan Matzen is currently the Courseware Coordinator at National American University in Rapid City, South Dakota. As Courseware Coordinator, she markets online courses to other educational institutions and coordinates atriculation agreements between NAU and other colleges. NAU was one of the pioneers in online course development and currently has over 150 developers, IT personnel and instructors who work on projects for other schools. Megan has a Bachelor's degree in business administration from Colorado State University.
Pamela Kiecker is Head of Research and Issue Analysis at Royall & Company. Dr. Kiecker retains her positions as Professor of Marketing and Executive Director of the Interactive Marketing Institute (IMI) at Virginia Commonwealth University.
Julia Epel Sherry is intimately familiar with the world of grants – both as a grant seeker and a grant-awarder. Over the past 22 years, Ms. Sherry has been an independent consultant providing grant writing services and technical support to a wide range of non-profit clients – from churches to prisons, rural hospitals to urban colleges – for projects ranging from telemedicine networks, violence prevention programs, historic renovations, medical care delivery systems, and teacher education programs. She has successfully secured grant funding from federal and state agencies, private foundations, and corporations. In the grant-giving capacity, Ms. Sherry served as executive director to the Merage Family Foundations, private foundations with assets of $50 million.
Stephanie Geyer directs Web site development and e-communications projects for Noel-Levitz. Ms. Geyer has served institutions such as the University of Illinois at Springfield, Aurora University (IL), Elmira College (NY), and the University of Tennessee, Knoxville. Her Web consultation services are based on current best practices in enrollment management and are frequently integrated with recruitment and marketing consultations and market research projects.
Attend our conference to learn how Ms. Geyer was an enrollment research and communications specialist for Wilkes University (PA), where undergraduate enrollment increased by 22.7 percent and retention increased by 11 percent.
Danielle Watkins is the director of learning services at Education Partners, Inc. Her background includes curriculum design, face-to-face training delivery, and an in depth understanding of distance learning and collaboration. As a former manager of education for a software development firm and an online instructor for Jefferson County Public Schools, Dani understands the importance of collaborating with colleagues and students. To do this, whether in the same location or a distance environment, she employs collaborative strategies that make learning and teaching more effective.
Dani holds an M.S. in Education with an emphasis on Information Learning Technologies, and has completed all coursework for a Ph.D. in Education, Instructional Design for Online Learning. She is also adjunct faculty for JeffcoNet Academy and Aventa Learning (online high schools), and Front Range Community College.
Michelle Kelly is the founder and president of Education Partners, Inc. a training services organization dedicated to enabling organizations to develop and retain their most valuable asset…people. Her diverse background includes curriculum design, multimedia selection and development, distance learning, facilitation and process improvement. She has worked with local, national, and international organizations to develop and implement employee training programs.
Before starting Education Partners, Michelle created an Education Department and Corporate University for a software development organization. A majority of the training offered used a blended approach, coupling online content with traditional instructor-led training for maximum results. Prior to that, Michelle was involved in faculty development programming for an association of colleges and universities in the Midwest. Michelle holds an M.S. in Education with an emphasis on Human Resource Development and Training. She is also a Board member for the Rocky Mountain Chapter of the American Society for Training and Development.
Hotel, Travel and City Attractions
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St. Julien Hotel and Spa, Boulder, CO- Conference Location The St. Julien Hotel in Boulder, Colorado sets itself apart from other Boulder and Denver Hotels by offering world-class sophistication and service with a sensibility that is wholly Boulder, Colorado. It is nature and nurture, simplicity and style, offering inspired views of the Flatiron mountains and doorstep access to the famed outdoor shopping promenade of Pearl Street Mall. Come experience a casual elegance you'll find only in Colorado, only at the St. Julien Hotel & Spa. |
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Conference Room Rate: $159.00/night, single or double (regularly $245.00)
Room Block Dates: Oct. 25th, 26th and 27th
Rate Guaranteed Until: Oct. 5th, 2005- Limited availability
Mention Innovative Educators to receive the discount rate.
* On a rate and space available basis, the Hotel shall provide guestrooms at the group rates 3 days before and 3 days after the official dates of the meeting to accommodate early arrivals and late departures of attendees.
Room Amenities
- Complimentary high-speed Internet access in all guestrooms
- Wireless Internet access in all public spaces
- Two-line portable speakerphones, with voice mail
- Phone in bath
- Mini bar
- In-room safe
- Hair dryer
- Plush robes
- Lavish duvets and linens
- Iron and ironing board
- High-end bath products
- In-room coffee machine
- Alarm clock with CD player
- Oversized television with a myriad of channels and the latest movie selections
- Daily newspaper delivery
Flight Information
Fly Frontier Airlines and receive a 10% discount. To receive a discount call 1-800-908-9068 and mention this reference code MC006C.
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 | Boulder Attractions
Denver Attractions (30 minutes from Boulder)
16th Street Mall http://www.downtowndenver.com/bid/16thstmall.htm
Denver Pavilions (on the 16th Street Mall) http://www.denverpavilions.com/
LODO (What Denverites Call the Exciting Lower Downtown District) www.lodo.org/
Theatre (The Denver Center for the Performing Arts) www.denvercenter.org/home.cfm
Music and Nightlife www.digitalcity.com/denver/bars/main.adp
Restaurants on Historic Larimer Square www.larimersquare.com/restaurants.html
Comedy (Comedy Works) www.comedyworks.com/home.asp
Denver Calendar of Events (attractions, museums, cultural events & more) www.denver.org/visitors/events.asp
Colorado Outdoor Recreational Guide www.wildernet.com/colorado/
Colorado Ski Resort Guide www.coloradoskicountry.com/
Cancellation Policy
Please submit an e-mail to us. All cancellations must be received in writing prior to September 26th and will be subject to a $100 processing fee per registrant. Registrants who cancel after the stated date will not be eligible for a refund. However, you may transfer your registration to another individual without penalty. In case of conference cancellation, Innovative Educators’ liability is limited to refund of the conference registration fee only. |