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Increasing Enrollment and Retention via Technology: Recruit, Retain, Reconnect

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Registration Fee: $645.00

Attendees Names and titles*:


Increasing Enrollment and Retention via Technology:  Recruit, Retain, Reconnect

November 7 - 9, 2007

Boulder, CO
Conference is located at the St. Julien Hotel and Spa

Paper-based registration form

Pre-conference Workshop - click here for more information
Podcasting 101 – An Introduction To Their World

November 6, 2007:  2:00–6:00pm

St. Julien Hotel and Spa                  

Using technology is essential in attracting students to your institution and creating an atmosphere that cultivates success.  Students want increased access, opportunity, and options available 24/7.   Our speakers will demonstrate cutting-edge technology solutions that you can use to dramatically increase your applicant pool and your retention rates.  You will leave this conference with the information necessary to immediately implement positive change at your institution.
Over 25 sessions, new speakers, new topics, cutting-edge strategies!
"Thanks to you and your colleagues for putting together such a wonderful conference.  It was outstanding, I have my work cut out for me in trying to implement so many of the great ideas I was hearing."
Peter Haeg (2006 Attendee)
University of Minnesota College of Pharmacy
Conference Topics

  • Effective marketing in a high-tech world
  • Recruiting/Marketing in a Web 2.0 Environment
  • Online orientation
  • Virtual recruiting techniques
  • Marketing to the gamer generation 
  • YouTube
  • Text messaging and marketing
  • Website development
  • Tech-based communication plans
  • Podcasting
  • E-portfolios
  • Social networking
  • Online mentoring programs
  • Creating a technologically collaborative atmosphere
  • FAQ systems
  • Creating a technology based enrollment management plan

Tuesday, Nov. 6th
12:00 - 2:00 & 5:00pm-8:00pm:      Early Registration
6:30 - 8:00:  Tuesday Evening Social – Come join us at The Rio (this location has changed)
1101 Walnut Street
Boulder, CO 80302-5116

Wednesday, Nov. 7th
Today's program focuses on using specific strategies to recruit students who are accustomed to receiving information via technology.  You will learn how to get students interested and committed to your institution using methods familiar to the new generation of students. 

7:30-8:30:       Registration and Breakfast (included in registration fee)
8:30-9:15:       Welcome &
Humor and Higher Education  
9:15-9:30:       Refreshment Break
Creating Student Connections that Matter  
10:30-10:45:   Refreshment Break
Marketing Reach and Penetration in a High Tech, Marketing-Saturated World
11:45-1:00      Lunch    
1:00- 1:30:     Group Work
1:30- 2:30:      Breakout Session (choose one)

  • Creating And Managing A Successful Admissions Blogging Program

  • Leveraging Technology to Create Conditions for Student Success
  • Realize Electronic Dreams: Connect with Prospective Audiences through Technology

2:30-2:45:       Refreshment Break

2:45-3:45:       Breakout Session (choose one)
  • New Media Tools, Reconnection and Higher Education
  • Power UP!  An Introduction to the Gamer Generation
  • Strategically Implementing Technology and Predictive Modeling in Enrollment Management and E-communications initiatives at Your College or University


3:45-4:00:       Refreshment Break
4:05-5:00:       Breakout Sessions
  • Building an E-recruitment Network: Connecting with College-bound Seniors in the Era
    of MySpace
  • The Perfect Combination: Why Cross-Media Communication Plans Produce the Best Results
  • Engaging Students Where They Are . . . Online


5:30-7:00:  Informal Exchange i.e., Networking and Complimentary Food and Spirits 


Dinner on own

Thursday, Nov. 8th 
Today's program focuses on keeping students connected to your institution using online student services and advanced communication tools.  Student success will be the focal point of all discussions. 

7:45-9:00:       Breakfast (included in registration fee)
                      Website Critiques
9:00-10:30:     Podcasting and iTunes U - "Your Message Playing in Their Ears"

10:30-10:45:   Refreshment Break

10:45-12:15:   Student Services for the E-Generation

12:15-1:15:     Lunch (included in registration fee)

1:15-1:45:        Group work

1:45- 2:45: 
     Breakout Session (choose one) 

  •  Making Your Website Effective
  • Podcasting - Connecting Students to Schools
  • Electronic Early Alert System
2:45-3:00:       Refreshment Break

3:00-4:00:       Breakout Session (choose one)


  • What Writing Portfolios Can Do
  • Vlogging Student Life Events (not as dirty as it sounds) for Students and for Institutions
  • A Unique Online Community for Student Success via WebCT

4:05-5:00:       Breakout Session (choose one)
  • The Power of Just-In-Time Learning
  • Online Tutoring and Student Persistence Rates
  • Using Technology to Welcome Families to Campus


Friday, Nov. 9th 
This three-part final session brings everything you've heard into one place with the primary focus on execution - how do you take what you've learned and put it into action back at your campus.  We'll review the issues of who, what and when with regard to the use of technology in recruiting and retention.  Ample time will be given to open discussion, sharing and planning steps to execute ways of improving your efforts. Issues related to budgeting, staffing and planning will help you and your staff focus on change.

7:30-8:30:       Breakfast (included in registration fee)

8:30-11:30:     Recruiting and Retention 2.0



Note:  Agenda subject to change

Who Should Attend

  • 2 and 4-year Institutions, Public and Private
  • Admissions Directors & Staff
  • Recruiters & Advisors
  • Enrollment Management Administrators
  • Publications Directors, Editors/Writers
  • Directors of University Relations & Advancement
  • Marketing/PR Administrators & Staff
  • Directors of Media Relations & Services
  • Directors of Institutional Communication
  • Directors of Online Product Development
  • Directors of Web Strategy
  • Website Developers
  • Online Learning Administrators & Instructors 
  • Instructional Designers
  • Student Services/Affairs Administrators & Staff

Feel free to contact us to find out if this conference is right for you.

Multiple Attendees
The 4th registrant is free! 

Register your first 3 participants and then contact Valerie Kisiel for details on how to receive the discount. 

Featured Speakers

Brandon Berman is a multimedia and graphic design instructor at Front Range Community College.  He graduated with a B.A. from the University of New Mexico in 1992 and received his M.A. from the Center for Humanistic Studies at Detroit in 1994. He received an Associate in Multimedia Technology from Red Rocks Community College at Colorado in 2001. Brandon is a New Media Designer and an Educator/Trainer with a background in human services.  He is creative and adept at integrating multimedia into education. He has been consulting on Web development and design, software usability, implementation, and training since 1997. Brandon has extensive experience working in all phases of CBT (computer based training) and software development and has won international and national awards. He is an excellent designer and has a strong foundation in training, presenting, usability and human factors issues.  He has been with Front Range Community College for 2 years and was this year’s Master Teacher. He has also taught at Colorado Free University, Red Rocks Community College and the University of Colorado, Boulder.

Dr. Jim Black
The president and CEO of SEM WORKS, Dr. Jim Black, is the founder of the National Conference on Student Retention in Small Colleges and co-founder of the National Small College Admissions Conference and the National Small College Enrollment Conference. He formerly served as the director of AACRAO's Strategic Enrollment Management Conference.  Dr. Black has published numerous articles and book chapters including a feature article in College & University, Creating Customer Delight; a chapter, Creating a Student-Centered Culture, for a book on best practices in student services published by SCUP and sponsored by IBM; a chapter on enrollment management in a Jossey-Bass book on student academic services; as well as a bimonthly feature in The Greentree Gazette. Among his other published works is a monograph titled, Navigating Change in the New Millennium: Strategies for Enrollment Leaders and a book he recently edited, The Strategic Enrollment Management Revolution, considered to be a groundbreaking publication for the enrollment management profession, Gen Xers Return to College, and Essentials of Enrollment Management: Cases in the Field.

Black was honored as the recipient of the 2005 AACRAO Distinguished Service Award. He has been interviewed by publications such as The Chronicle of Higher Education, Converge Magazine, The Enrollment Management Report, The Lawlor Review, and was interviewed for AACRAO's Data Dispenser. Black also was featured in an international teleconference on enrollment management sponsored by The Center for the Freshman Year Experience at the University of South Carolina, and a PBS broadcast on Blending High Tech and High Touch Student Services. Since 1999, Jim Black has been an IBM Best Practices Partner, one of only twenty-three in the world. He was invited by The College Board to Heidelberg, Germany, to evaluate the APIEL Exam and most recently was invited to lead conferences on enrollment management and student services in the United Kingdom and the Netherlands.

Dr. Black has served on the boards of several technology companies and has consulted with companies such as Microsoft and the SAS Institute. Higher education clients have included two-year, four-year, public, and private institutions. 

Penny Bouman

As Manager of Enrollment Publications and Communications, Penny Bouman researches topics pertinent to strategic enrollment management, supervises Ferris State University’s electronic communication delivery system that engages prospective audiences in multifaceted dialogues with the Institution, and writes and edits for electronic and hard copy enrollment management publications.  She is also a frequent speaker at national conferences including the American Marketing Association’s Annual Symposium for the Marketing of Higher Education, ACT’s Enrollment Planners Conference, Campus Technology, National Association of College Admissions Counselors Annual Conference, several AACRAO venues.  She is co-author and co-editor of two AACRAO publications: AACRAO’s Basic Guide to Enrollment Management and Gamers Go to College, as well as The Next SEM Challenge:  Communicating in an Online Society, released in October 2007.  Penny holds a Bachelor’s degree in Technical and Professional Communication and a Master’s degree in Career and Technical Education. She earned both at Ferris State.  


Mike Coste is a philosophy and humanities instructor at Front Range Community College.  He graduated with B.A. from Washington and Lee University in 1982 and received his M.A. from the University of California at San Diego in 1987.  He has been with FRCC for 17 years and has served as Student Affairs Coordinator, Faculty Senate President, and Dean of Instruction. He is currently serving as chair of the Humanities Department and Acting Library Director.  He has also taught at Metropolitan State College, Regis University, Colorado College, and Colorado Community College Online. 


Stephanie Geyer directs Web site development and e-communications projects for Noel-Levitz. Ms. Geyer has served institutions such as the University of Illinois at Springfield, Aurora University (IL), Elmira College (NY), and the University of Tennessee, Knoxville. Her Web consultation services are based on current best practices in enrollment management and are frequently integrated with recruitment and marketing consultations and market research projects. 


Nicole Graham has been working in higher education for the past eight years, the last 4 for the Graduate College at Arizona State University.  In her position with the Graduate College she has helped design and implement the OASIS project in the Admissions, Records and Graduation areas pertaining to graduate students.  The OASIS implementation project has allowed Nicole the opportunity to help build electronic systems that function better from a user’s perspective and allow for easier reporting.  She has focused the project training sessions on use of the system to assist students and use by the department to help in tracking, retaining and graduating their students.


In her studies as a graduate student in the Rhetoric program at ASU, Nicole has focused her research on online communication, specifically MySpace.  Her research on MySpace has also given her the opportunity to work with SurveyMonkey.  This knowledge has led to several collaborative projects with the University Technology office at ASU focused on student comments about the registration process.  She is currently finishing her thesis work on MySpace. 


Eric Hodgson helps colleges and universities with Web strategy, content management implementation, site maintenance, training, and staffing. Serving multiple industries, Eric has kept a firm grip throughout his career on using technology to accelerate marketing strategies. Eric specializes in the higher education market as an Interactive Consultant with Estrada, implementing specialized Web strategies and solutions for his clients ranging from small liberal arts colleges to four-year public institutions.  He enjoys helping colleges and universities with web site planning, setting roles across campus, and helping web authors develop better content. 


Douglas D. Hesse is Professor of English and founding Director of the Writing Program at the University of Denver.  A past Chair of the Conference on College Composition and Communication (7000 members), past president of WPA, and past editor of WPA: Writing Program Administration, he currently chairs the MLA Division on Teaching as a Profession.  At Illinois State University, he directed the Honors Program and the Center for the Advancement of Teaching, among other roles.  He’s published some 50 articles and chapters on creative nonfiction, rhetorical and narrative theory, and writing administration, co-authored 3 textbooks, including The Simon and Schuster Handbook for Writers, and just finished Creating Nonfiction, with essayist and fiction writer Becky Bradway (Bedford/St. Martins). His 80-some conference papers include several as keynote speaker, and he has consulted at over 40 colleges and universities.


Ben Jones is Associate Director of Admissions and Director of Recruitment in the MIT Office of Admissions. A graduate of Oberlin College, he built from scratch and manages its bloggers and community. Ben has been a writer/editor, designer, and communications strategist for over a decade, working for a variety of corporate and non-profit clients prior to joining MIT in 2004.


Randall Langston has been working for 11 years in higher education. Randall currently serves as Director of Undergraduate Admissions at The University of Findlay in Findlay, Ohio. In this capacity he is the chief admissions officer and leads enrollment management and marketing for the department. Prior to joining The University of Findlay in 2004, Randall served for five years as an Assistant Director of Admission and then as Associate Director (Regional Director) at the University of Denver in Denver, Colorado. Prior to working at the University of Denver, Randall served for two years in the admissions office at the University of Northern Colorado in Greeley, Colorado.


Randall Langston speaks at conferences on issues related to enrollment management, technology, e-communications, and marketing in higher education.


Randall holds a masters degree in education in Higher Education Administration with specialization in College Student Personnel Administration from Texas Tech University. Randall earned a BS degree from Sam Houston State University in Huntsville, Texas where he graduated with a major in Political Science.   


Traci Metzger, CEO and founder of The Perseverance Group, has a passion for helping students reach their goals. With unbridled enthusiasm and a rock solid work ethic, Traci has combined this passion with the power of interactive marketing to create the TPG Student Success System Suite…now commonly known as TAG for Students and TAG for Parents.


Having worked with multi-billion dollar international consumer goods brands, Traci knows first-hand the powerful impact of online initiatives. In fact, she’s been a key force in launching national interactive marketing campaigns that are currently up for Innovation Awards. The attention doesn’t stop there. Her entrepreneurial journal was recently published in Women's Business Cincinnati, and an upcoming feature in the September 2007 issue of Smart Money will spotlight her success.


With each new day, Traci gets to see her passion come to life. New TPG customers are not only launching, but adding features that will engage a student through their entire student-life cycle. The mission, however, is not yet accomplished. Traci continues to dedicate her time to intense market research and identifying great new market opportunities that will deliver the most engaging services for both traditional and non-traditional students.

Michael Nelson is the Higher Education Sales Manager for Atomic Learning. With more than 10 years of experience in higher education technology, he is passionate about serving the diverse technology needs of colleges and universities nationwide. Mike has worked in many facets of higher education technology, including support, development, training, management and sales. Prior to joining Atomic Learning in 2006, Mike spent 6 years in technology and communications at the University of Minnesota. Mike has a bachelor degree from St. Cloud State University.


Brian Niles has established a national reputation as a leading authority on interactive recruiting in higher education and regularly appears as a speaker and workshop leader at conferences around the country.  Prior to co-founding TargetX and becoming its CEO in 1998, Brian served for 15 years in college admissions and enrollment management positions and as a marketing consultant at colleges, universities and non-profit organizations. Today, TargetX serves approximately 450 colleges and universities with effective electronic tools such as email, event, chat, blog, social networking, and content management tools as well as recruiting solutions to enhance the campus visit experience, develop more connected search campaigns and revolutionize the integration of print and web efforts.  In 2007, TargetX launched a free service, - a search engine of campus admissions events for prospective students. 

Paul Osincup is known for his entertaining and dynamic speaking style coupled with a content-rich format.  Paul, who holds an M.A. in Higher Education Administration and Policy Studies, has over 8 years of experience working in college student affairs and speaking to groups about communication, diversity, ethics, humor, and numerous other topics.  Whether Paul was working in his role as a Residence Life Practitioner, Retention Coordinator for At Risk Students, or in his current role as Assistant Director of Conflict Resolution and Student Conduct Services at Colorado State University, one thing has remained constant: A SENSE OF HUMOR!  A ‘jack of all jokes’, Paul is also an accomplished comedian.  He performed his first stand-up comedy routine in a friends’ living room in 2002.  Since then, Paul Osincup has become one of the most sought after new comics in the Rocky Mountain region performing at colleges, universities, and comedy clubs from Colorado to California.  Infusing humor into even the most difficult topics, Paul believes that laughter is the key to learning and that a good sense of humor will turn laborers into leaders! 
James Vito Palazzolo has been working in public relations and marketing for the past nine years, 2 of which he has served with the university technology office of Arizona State University.  In his position as communications coordinator for the UTO, he developed the communications efforts for ASU's partnerships with Google, Dell, Apple, Qwest, Canon, and Verizon, as well as the OASIS project, a complete upgrade of the universities administrative and student information systems.  Besides using traditional communications methods, James brought blogs and wikis to the forefront of the effort as publishing tools and, more importantly, to facilitate conversations with the public about the new technology services being implemented.


Currently, James serves as a business analyst to ASU for customer relationship management software.  He is also completing his masters in Rhetoric & Composition focusing on new media software's relationship to collaborative documentation.  In his spare time he is a consultant for new media implementations, a published fiction author, a freelance journalist/copywriter, and blogger of 


Ryan Carroll is an Account Manager for Enterprise Solutions for Hobsons EMT.  He presents enterprise solutions to the Undergraduate market in the Northeast U.S.  Ryan holds a MBA in E-Commerce and Marketing from the Crummer Graduate School of Business at Rollins College. 

Sue DeRose works for Lexnet Consulting, Inc., which is a privately held Colorado corporation located in Louisville, Colorado. Lexnet’s business focus is to implement secure document solutions for our clients utilizing our background in check creation and payment processing. We link essential resources to create and improve access to critical data within the framework of security constraints to protect privacy.  

Lexnet Consulting develops software applications to enhance existing systems or operate independently. Lexnet has built custom applications for over a decade for financial and document systems. Recent development projects are web-based. 


Dawn Reeser is the Academic Advisor for Management Information Systems and Operations Management at the University of Houston.  I focus on two important and key issues in assisting our students in success.  One is helping them navigate through, the seemingly endless, amount of administrative issues that can be overwhelming to students.  This includes, keeping students informed of drops dates, fee bills that are due, assisting in course selection, why advising is important, career resource information and orientation presentations about our degree plan.  The second is keeping students plugged in to our community at Bauer.  This means helping them build a community of peers (vitally important on our commuter campus) and making sure they are coming to see an advisor on a regular basis.  I believe by focusing on these key issues, we are more likely to retain and graduate our students. 


Todd Sanders is the creator of the Stuff2Do vlog, an award winning video blog that attempts to engage students in a Web 2.0ish way.  He has a BA from the University of West Florida where he majored in Communication Arts and Advertising.  After a few brief stints in the advertising world as a graphic designer and copywriter he took some time off to be a stay-at-home dad.  He used his time away to develop skills as a diaper changer and Web designer – two of the dirtiest jobs in the world.  For the past five years he’s been the Student Affairs Webmaster at the University of Wisconsin-Green Bay, where he continues to design for the Web and get his hands dirty. 


James N. Sigman has been in the online education field for over 10 years, following a career in law, including Education Law.  He has worked in theonline course-delivery platform business and developed and launched an online degree program.  He has been the Western Regional Sales Director for SMARTHINKING for nearly four


Michael Stoner
During his more than 25 years as a communicator and consultant, Michael, the president of mStoner, has served more than 200 education institutions, nonprofits, and businesses on four continents. He is recognized as an authority on how institutions can use the Internet and the web to communicate effectively with their constituents and how they can effectively integrate communications across channels. Along with Rob Cima and Voltaire Miran, Michael launched mStoner in 2001. mStoner’s projects range from developing institution-wide Web strategies to creating new websites to branding and marketing initiatives. Today, mStoner is generally recognized as the leading firm helping higher education and nonprofits solve marketing and communications problems through smart and strategic use of the Internet and other communications channels.

Michael has spoken at hundreds of professional conferences (AMA, CASE, NACAC, UCDA, and the College Board, plus many others) and leads seminars on developing and using new media in institutional marketing and communications. He has authored book chapters for CASE and Open University Press books and articles in The C hronicle of Higher Education, CASE Currents, the College Board’s On Target and The College Board Review, and NACAC’s Journal of College Admission, among others.


Michael’s experience as a communicator includes media relations, PR, marketing, and publications. Michael published his first email newsletter in the late 1980s and since the early 1990s has concentrated on how the Internet has changed the way people communicate and how institutions can respond to these information needs. He completed his first estrategy consulting project in 1995 and founded the new media division at Lipman Hearne in 1997. He also served as vice president of Halstead Public Relations in New York; director of communications, Woodrow Wilson School at Princeton University; director of the office of publications services, the College Board; and associate director of university publications, Lehigh University. He earned a BA from Muhlenberg College, an MA from Western Kentucky University, and took coursework toward a PhD at the University of Pennsylvania.  

Craig Westman speaks frequently at conferences in the U.S. and abroad, consults with colleges and universities on strategic enrollment management issues, and authors numerous articles on enrollment management issues.  He is co-author and co-editor of two AACRAO publications: AACRAO’s Basic Guide to Enrollment Management and Gamers Go to College, as well as The Next SEM Challenge:  Communicating in an Online Society, released in October 2007.  At Ferris State University, Dr. Westman served as Interim Assistant Vice President of Student Affairs and Dean of Enrollment Services where he oversaw financial aid, student employment and career services, admissions and records, institutional research and testing, and the communication center. Dr. Westman earned his bachelors’ and master’s degrees in British Literature at Florida Atlantic University and his Ph.D. in American Literature and Humanities at Florida State University.  In August 2007, Dr. Westman assumes his new role of Associate Vice President of Enrollment Management at the University of Texas at El Paso. 


Jim Wolfgang has recently retired as the Chief Information Officer at Georgia College & State University, Georgia's Designated Public Liberal Arts University. He is now the Director of the Georgia Center Digital Innovation Group housed at GCSU.  More than 36 years of "experience" in higher education have included roles as faculty, chair, Assistant Dean of the School of Education and Associate Vice President for Distance Education. An active member of the University System of Georgia, Jim has been involved in numerous Information Technology and Instructional Technology initiatives and committees. Through his association with corporate partners, GCSU and the University System of Georgia have been involved in establishing many new ways of using technology to “Improve the Quality of Life.” In addition to the iPod initiative, one of GCSU's most successful projects was delivering a full MPA graduate degree via 2 way interactive videoconferencing to the men and women of the USS Carl Vinson aircraft carrier anywhere in the world during the Gulf War. Jim completed his Ed.D. in Health Education at the State University of New York at Buffalo. He is married to Lis, an administrator in the GCSU Institutional Research and Enrollment Management Division. They have two daughters, Heather and Cara.

Sarah Schupp has worked within higher education since 2000, with a focus on Parent Relations. At the University of Colorado at Boulder, Schupp served as a member of the Boulder Campus Planning Commission, University of Colorado Student Union, Building Community Campaign, Presidents Leadership Class and the Honor Code. Schupp managed various systems in the Office of the Vice-President for Academic Affairs and Research. Schupp has been active within the Administrators Promoting Parent Involvement community, and as a result, founded University Parent Media in 2003. University Parent Media provides parent outreach and communication solutions to help parents feel welcome on campus. See for more information.

Hotel, Travel and City Attractions

St. Julien Hotel and Spa, Boulder, CO- Conference Location
The St. Julien Hotel in Boulder, Colorado sets itself apart from other Boulder and Denver Hotels by offering world-class sophistication and service with a sensibility that is wholly Boulder, Colorado. It is nature and nurture, simplicity and style, offering inspired views of the Flatiron mountains and doorstep access to the famed outdoor shopping promenade of Pearl Street Mall. Come experience a casual elegance you'll find only in Colorado, only at the St. Julien Hotel & Spa. 


  • Website: St. Julien
  • Conference Room Rate:  $175.00/night, single or double (regularly $234.00)
  • Room Block Dates:  Nov. 6th, 7th and 8th
  • Reservations:  Email or call 720-406-9696
  • Rate Guaranteed Until: Oct 15th, 2007- Limited availability
  • Mention Innovative Educators to receive the discount rate. 
*  On a rate and space available basis, the Hotel shall provide guestrooms at the group rates 3 days before and 3 days after the official dates of the meeting to accommodate early arrivals and late departures of attendees. 
The Boulderado - (within walking distance)
Hotel Boulderado
2115 Thirteenth Street
Boulder, Colorado 80302

Reservation Office Contact Information:

Direct Local Line: (303) 442-4344
Toll Free Line: 1 (800) 433-4344

Boulder Attractions


Denver Attractions (30 minutes from Boulder)


Cancellation Policy

Please submit an e-mail to us.  All cancellations must be received in writing prior to October 25th and will be subject to a $100 processing fee per registrant.  Registrants who cancel after the stated date will not be eligible for a refund. However, you may transfer your registration to another individual without penalty.  In case of conference cancellation, Innovative Educators' liability is limited to refund of the conference registration fee only.