Attracting 38 Million Adults With College Credit But No Degree: Increasing Your Market Share
There are 38 million working-age Americans (22 percent) who have some college credits but no degree, currently placing the U.S. in 10th ranking in the numbers of its citizens earning two- and four-year degrees. At the same time, 60 percent of jobs in the U.S. will require a college degree by 2025. The pipeline of young college graduates will not meet workforce skills demands. The goal of this webinar is to present data and information on who these adults are, what the prospects are for attracting them back to college to finish what they began, and what steps colleges and universities must take to shape their marketing, programs, and services.
In this webinar, Carol Aslanian will present the findings and implications from several regional studies focusing on understanding the demands and preferences of adult students with some college credit but no degree. Participants will be able to apply the demographic profile and preference data to their marketing and outreach efforts to this market pool and advocate for adjustments to programs and services to better meet adult student demand.
- Identify high-demand majors and non-degree options
- Create attractive and academically viable credit transfer/acceptance policies
- Plan innovative marketing and outreach techniques
- Launch an effective web strategy
- Discuss guiding principles that aid in serving adults (multiple class formats, transfer credit policies)
- Offer manageable admissions/enrollment processes
- Choose the right mix of course and program formats
- Offer the academic and student services most in need
- Focus messages on “time to completion”
- Learn about reasons adults had to leave their earlier studies and what would motivate them to return
- Identify institutional policies and practices that can help bring adults back
Who Should Attend?
- 2-year institutions & 4-year institutions
- Student Affairs
- Enrollment Services
- Marketing Staff